July 22, 2017 1:51 PM ET

Media

Company Overview of YellowPages.com, LLC

Company Overview

YellowPages.com, LLC, doing business as YP, an Internet yellow pages and search directory, provides searchable directory listings, business information, maps, driving directions, and national information in the United States. Its users locate merchants; search residential directories; research products and services; read or write user reviews on businesses and services; and plan entertainment, leisure, and travel activities. The company also provides advertising solutions for businesses, and Web site hosting and design services. It also serves consumers, wholesalers, distributors, and manufacturers. The company was founded in 1996 and is based in Glendale, California. The company has telepho...

611 North Brand Boulevard

5th Floor

Glendale, CA 91203

United States

Founded in 1996

Phone:

415-248-4000

Fax:

415-248-4100

Key Executives for YellowPages.com, LLC

Group President of AT&T Diversified Businesses
Age: 66
Secretary, Vice President and General Counsel
Executive Vice President
Executive Vice President
Chief Strategy and Corporate Development Officer
Age: 47
Compensation as of Fiscal Year 2017.

YellowPages.com, LLC Key Developments

YP Announces Launch of ypPresence Plus

YP, the publisher of yellowpages.com, announced the launch of ypPresence Plus, a digital presence solution that enables business owners to take control of online business information so it can be syndicated across directory, search, social and navigation sites. Business owners need to take control of their online data. Without actively managing it, critical business information, such as a business name, address and phone number, may be listed incorrectly on sites that consumers visit frequently. More importantly, even after fixing data, it is likely to be changed again. On average, business owners will see their information changed, without their consent, every six days on one of these sites. Since consumers use multiple sources in their search for local businesses – everything from websites to search engines to review sites to social media – it is critical that the data is accurate and consistent. According to research by comScore conducted on behalf of YP, YP users reference an average 5.6 sources of information. Consumers also say that they are much less likely to contact businesses that have inaccurate or incomplete information online. With ypPresence Plus, local business owners can lock in critical business information for one listing so it can be showcased across more than 60 sites, including the ready-to-buy audience on yellowpages.com. This helps build credibility with search engines, signaling a business is open and ensuring core information is accurate when a consumer is ready to buy. In a study of more than 1,400 clients, ypPresence Plus delivered 98% accuracy across publishers for core content.

Cerberus Reportedly Mulls Sale Of Yellow Pages Print Business

Cerberus Capital Management, L.P. is considering the sale of stake in YellowPages.com LLC, StreetInsider Reported, citing unnamed people with knowledge of the matter. AT&T, Inc. (NYSE:T) holds 47% stake in YellowPages.com LLC.

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Recent Private Companies Transactions

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