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July 28, 2015 3:06 PM ET

Internet Software and Services

Company Overview of ItsOn, Inc.

Company Overview

ItsOn, Inc. provides a cloud-based software platform that helps mobile service and content providers to enhance their network by enabling real-time service customization features. Its platform allows businesses to provide direct-to-consumer smart mobile services targeted to specific user demographics and device types; mobile partners to strengthen brand awareness, and improve targeted app placement and their app service sponsorship; and 3G and 4G wireless consumers and enterprise business managers with real-time visibility and control over their voice, text, and data usage. The company serves mobile operators, OEMs and OS suppliers, retailers and brands, and consumers in the United States an...

3 Lagoon Drive

Suite 230

Redwood City, CA 94065

United States

Founded in 2008



Key Executives for ItsOn, Inc.

Founder, Chairman and Chief Executive Officer
Founder and Director
Age: 58
Chief Operating & Financial Officer
Senior Vice President of Product Development
Senior Vice President of Product and Engineering
Compensation as of Fiscal Year 2015.

ItsOn, Inc. Key Developments

Sprint Selects ItsOn's Smart Service Virtual Network Technology to Power Future No-Contract Mobile Services

ItsOn Inc. announced that Sprint Corporation will use the ItsOn cloud-based virtual network platform to power the newest innovations in mobile services. The technology will allow Sprint to offer personalized service experiences for no-contract customers with a key differentiation in the marketplace beyond price. Under the terms of the agreement, ItsOn's technology will power future Sprint prepaid mobile data, voice and messaging service offers. Under the software-as-a-service contract with ItsOn, Sprint Prepaid Group will repurpose the Zact Mobile cloud-based virtual network platform to power a new no-contract service -- to launch later this summer-- that will supersede Zact. Prior to the launch of this new service, ItsOn will be giving existing Zact subscribers the choice to retain their Zact device and establish service under Sprint's new offer, or simply discontinue their Zact service.

Sprint to Use ItsOn, Inc. Smart Services Platform

ItsOn Inc. announced that Sprint will use the ItsOn Smart Services Platform to enhance Sprint's mobile network capabilities and enable new types of mobile services. The multi-year agreement provides Sprint with the ability to design and implement granular service policy control for various data, text and voice services using ItsOn's SaaS cloud solution. Sprint will be integrating the ItsOn cloud capabilities into its existing network architecture and the ItsOn Smart Services(TM) device software will be embedded in all new Sprint Android devices sold through all distribution channels going forward. The ItsOn virtual Smart Services platform overlays the existing Sprint network infrastructure to enhance network operations through a simple and centralized management interface called the Service Design Center.

ItsOn Hires Jose Lorenzo as SVP of Sales for EMEA, APAC

ItsOn, Inc. announced the appointment of Jose Lorenzo as its new senior vice president of sales for the EMEA and Asia Pacific regions. Lorenzo is a dynamic global telecommunications industry sales and operations executive with over 20 years of experience. In his new position, Lorenzo will support ItsOn's cloud-based service platform that radically enhances mobile operator capabilities. The ItsOn platform enables operators to deliver highly differentiated services and a new user model that promises to reduce customer churn and drive increased loyalty -- all while simplifying operators' business processes and allowing them to deploy new services faster. Furthermore, because it provides the opportunity for highly personalized consumer service, the ItsOn value proposition can help operators increase revenue while they save money by moving to the cloud. Lorenzo brings to his new role at ItsOn two decades of experience in sales, marketing, business strategy and general management. Throughout his career in sales and operations, he has overseen new technology deployments for large mobile operators. He has also demonstrated a track record for building international teams in the telecom, Internet communications and IT sectors.

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