October 24, 2016 6:41 AM ET

Internet Software and Services

Company Overview of The Trade Desk, Inc.

Company Overview

The Trade Desk, Inc. operates a self-service platform that enables ad buyers to purchase and manage data-driven digital advertising campaigns using their own teams in the United States, Europe, Asia, and Australia. Its platform allows clients to manage integrated advertising campaigns in various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected TV. The Trade Desk, Inc. was founded in 2009 and is headquartered in Ventura, California.

42 North Chestnut Street

Ventura, CA 93001

United States

Founded in 2009

387 Employees



Key Executives for The Trade Desk, Inc.

Co-Founder, Chief Executive Officer, President and Director
Age: 39
Total Annual Compensation: $307.5K
Chief Financial Officer
Age: 42
Total Annual Compensation: $265.0K
Chief Operating Officer and Director
Age: 49
Total Annual Compensation: $268.8K
Chief Client Officer
Age: 37
Total Annual Compensation: $268.8K
Compensation as of Fiscal Year 2015.

The Trade Desk, Inc. Key Developments

Trade Desk, Inc. Files Amended and Restated Certificate of Incorporation

On September 23, 2016, The Trade Desk, Inc. filed an amended and restated certificate of incorporation with the Secretary of State of the State of Delaware in connection with the closing of the initial public offering of shares of its Class A common stock. The company's board of directors and stockholders previously approved the Amended and Restated Certificate to be filed in connection with the closing of the initial public offering. The Amended and Restated Charter became effective prior to the closing of the company's initial public offering on September 26, 2016. The Amended and Restated Certificate amends and restates the company's certificate of incorporation in its entirety to, among other things: (i) eliminate all references to the previously existing series of preferred stock; (ii) authorize 100,000,000 shares of undesignated preferred stock that may be issued from time to time by the company's board of directors in one or more series; (iii) eliminate the ability of stockholders to call special meetings of stockholders; (iv) provide that the board of directors is classified into three classes with staggered, three-year terms and that directors may only be removed for cause; (v) permit the board of directors to establish the number of directors and fill any vacancies and newly created directorships; (vi) provide that vacancies on the board of directors may be filled only by a majority of directors then in office, even though less than a quorum; (vii) prohibit cumulative voting in the election of directors; (viii) require super-majority voting to amend certain provisions in the bylaws and the Amended and Restated Certificate; (ix) permit the board of directors to alter the bylaws without obtaining stockholder approval; and (x) designate the Court of Chancery of the State of Delaware to be the sole and exclusive forum for certain actions, including, but not limited to, derivative actions or proceedings brought on behalf of the Company or actions asserting claims of breach of a fiduciary duty owned by, or other wrongdoing by, any of the company's directors, officers, employees or agents to the company or the company's stockholders.

The Trade Desk, Inc.(NasdaqGM:TTD) added to NASDAQ Composite Index

The Trade Desk, Inc. has been added to Nasdaq Composite Index.

The Trade Desk, Inc. Appoints Mark Kirschner as Chief Marketing Officer

The Trade Desk, Inc. announced the appointment of Mark Kirschner to Chief Marketing Officer (CMO). Kirschner, who most recently served as CMO for eBay Enterprise, will lead The Trade Desk's worldwide marketing strategy. Before eBay Enterprise, Kirschner spent eight years as CMO at Rakuten and one of its subsidiaries, leading the global marketing team and executing strategies that increased the client base year-over-year. Previously, he held marketing leadership roles for the past two decades at companies including Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies.

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