July 21, 2017 8:08 AM ET

Internet Software and Services

Company Overview of The Trade Desk, Inc.

Company Overview

The Trade Desk, Inc., a technology company, operates a self-service cloud-based platform that enables advertising buyers to create, manage, and optimize data-driven digital advertising campaigns using their own teams in the United States and internationally. Its platform allows clients to manage integrated advertising campaigns across various advertising formats, including display, video, audio, native, and social, as well as on various devices, such as computers, mobile devices, and connected television. The company serves advertising agencies and other service providers for advertisers. The Trade Desk, Inc. was founded in 2009 and is headquartered in Ventura, California.

42 North Chestnut Street

Ventura, CA 93001

United States

Founded in 2009

467 Employees



Key Executives for The Trade Desk, Inc.

Co-Founder, Chairman, President & CEO
Age: 40
Total Annual Compensation: $400.0K
Chief Financial Officer
Age: 43
Total Annual Compensation: $380.0K
COO & Director
Age: 50
Total Annual Compensation: $360.0K
Chief Client Officer
Age: 38
Total Annual Compensation: $360.0K
Compensation as of Fiscal Year 2016.

The Trade Desk, Inc. Key Developments

The Trade Desk, Inc., Annual General Meeting, Jul 20, 2017

The Trade Desk, Inc., Annual General Meeting, Jul 20, 2017, at 10:30 Pacific Standard Time. Location: Westlake Village Inn, 31943 Agoura Rd Westlake Village, CA 91361 United States Agenda: To elect two class I directors; to ratify the appointment of PricewaterhouseCoopers LLP as independent registered public accounting firm for the fiscal year ending December 31, 2017; and to transact such other business as may properly come before the meeting or at any and all adjournments, continuations or postponements thereof.

Integral Ad Science Expands Its Integration with the Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Integral Ad Science has expanded its integration with The Trade Desk, Inc. to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform. IAS is also the first partner to provide its brand safety and fraud reporting directly in The Trade Desk platform for display and video inventory, making it easier for customers to access this data in one place. This exclusive reporting integration enables customers of The Trade Desk to dig deeper into log-level data, advancing each report to be more actionable, granular, and customizable to advertisers.

The Trade Desk, Inc. Reports Consolidated Earnings Results for the First Quarter Ended March 31, 2017; Provides Earnings Guidance for the Second Quarter and Full Year of 2017

The Trade Desk, Inc. reported consolidated earnings results for the first quarter ended March 31, 2017. For the quarter, the company reported revenue of $53.4 million against $30.4 million a year ago. Net income attributable to common stockholders was $4.9 million against loss of $48.249 million a year ago. Diluted EPS was $0.11 against loss $4.45 a year ago. Adjusted EBITDA was $6.3 million against $4.3 million a year ago. Non-GAAP net income attributable to common stockholders-diluted was $7.8 million against $3.5 million a year ago. Non-GAAP diluted EPS attributable to common stockholders was $0.18 million against $0.09 million a year ago. Income from operations was $3.396 million against $1.936 million a year ago. Income before income taxes was $1.144 million against loss of $1.868 million a year ago. Net cash used in operating activities was $22.740 million against net cash provided by operating activities of $16.885 million a year ago. Purchase of property and equipment was $3.602 million against $0.384 million a year ago. Capitalized software development costs was $0.647 million against $0.545 million a year ago. For the second quarter of 2017, the company expects revenue of $67 million and adjusted EBITDA of $14.5 million. For the full year of 2017, the company expects revenue at least $291 million, revised from $270 million and adjusted EBITDA of $78 million, revised from $72 million.

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