August 27, 2016 10:25 AM ET

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Company Overview of Direct Marketing Association Inc.

Company Overview

Direct Marketing Association Inc. (DMA) is a trade association for business focusing on direct, database, and interactive marketing. The association offers direct online marketing information, conference, online catalogs and newsletters, and mailing and calling lists preferences. It caters to consultants, catalogers, publishers, Internet marketers, financial and consumer services, database and teleservices providers, and educators. The association was founded in 1917 and is headquartered in New York City. DMA has an office in Washington, District of Columbia.

1120 Avenue of the Americas

New York, NY 10036-6700

United States

Founded in 1917





Key Executives for Direct Marketing Association Inc.

Chief Financial Officer and Senior Vice President
Age: 54
Chief Operating Officer and Executive Vice President
Chief Executive Officer of Arab Direct Marketing Association
Vice Chairman
Senior Vice President of Member and Segment Services
Compensation as of Fiscal Year 2016.

Direct Marketing Association Inc. Key Developments

Direct Marketing Association Inc. Announces the Appointment of Emmett O'Keefe as Senior Vice President of Advocacy

Direct Marketing Association Inc. announced the appointment of Emmett O'Keefe as Senior Vice President of Advocacy. O'Keefe's appointment builds on DMA's enhanced Advocacy program that has grown steadily in 2016 with an expanded presence before Congress, federal agencies, and state governments. O'Keefe's background includes an impressive mix of positions across the multi-media services delivery industry including Amazon and Cablevision Systems Corporation and in the U.S. Congress. He joins DMA from Cablevision where he led federal lobbying efforts as Vice President, Federal Affairs.

Andy Frawley Joins Direct Marketing Association's Board of Directors

Epsilon announced that Chief Executive Officer, Andy Frawley, has been elected to the 2016 Direct Marketing Association (DMA) Board. With 30 years of operating experience across agency, marketing services, consulting, enterprise software, software as a service (SaaS) and professional services companies, Frawley is a leading subject matter expert on digital marketing, including email marketing, CRM, big data, database marketing, marketing automation and customer value management.

Direct Marketing Association Announces Election of New Board Members for 2014-2015

The Direct Marketing Association (DMA) Board of Directors announced the election of new Board members for 2014-2015. JoAnne Monfradi Dunn, President and Chief Executive Officer, Alliant, continues as DMA Chairman of the Board for 2015. Vice Chair: Julie Bernard, SVP, Customer Strategy, Loyalty, Credit Marketing, Macy's; Treasurer: Suresh Mathai, CEO, Continuum; Secretary: Buell Duncan, VP Portfolio Marketing, IBM; New Members of the DMA Board of Directors: Eight new members were approved to join the Board at DMA's Annual Business Meeting. The new Board members are: Cyrus Beagley, Director, Global Head of Strategy and Operations, Google Inc.; Bill Borrelle, SVP of Brand Strategy and Integrated Marketing Communications, Pitney Bowes; Brian Cowart, Chief Development Officer, Disabled American Vets; Steve Froehlich, SVP of National Direct Marketing, ALSAC/St. Jude Children's Research Hospital; Laith Murad, VP User Acquisition and Retention Marketing, Yahoo; John Princiotta, SVP of Marketing, Publishers Clearing House; Eva Reda, SVP and GM, Membership Marketing, American Express; Gunther Schumacher, President and COO, OgilvyOne Worlwide. 2015 DMA Executive Committee: In addition to the officers, the following Board members will serve on the executive committee: Mark Allen, Sales Leader, TruGreen; Rick Erwin, President, Consumer Insights and Targeting, Experian; Yvette Lui, Director of Global Partnerships, Facebook; Jay Schwedelson, President and CEO, Worldata; Joe Zawadzki, CEO, MediaMath; Dawn Zier, President and CEO, NutriSystem.

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