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April 01, 2015 4:16 AM ET

Healthcare Providers and Services

Company Overview of HealthSTAR Communications, Inc.

Company Overview

HealthSTAR Communications, Inc., together with its subsidiaries, provides healthcare marketing services in the United States and internationally. It conducts field level meetings with physicians, speaker-training meetings, advisory boards, and symposia. The company also provides various services, including advertising, branding, content development and management, digital media and marketing, exhibit design, healthcare education, Internet, KOL development, logistics support, market research, media relations, and media planning services. In addition, its services include marketing programs, media tours, multimedia services, national advisories, private satellite broadcasting services, promoti...

1000 Wyckoff Avenue

Mahwah, NJ 07430

United States

Founded in 1974

Phone:

201-560-5370

Fax:

201-891-2380

Key Executives for HealthSTAR Communications, Inc.

Chief Executive Officer
Group President of Agency Services and Executive Vice President of Corporate Planning
President of The Healthstar Promotions Group
President of Centron
Chief Medical and Strategy Officer
Age: 67
Compensation as of Fiscal Year 2014.

HealthSTAR Communications, Inc. Key Developments

HealthSTAR Communications Announces U.S. Patent Approval for the First Fully Integrated Peer-to-Peer Communications Platform for Healthcare Professionals, HealthSTAR vConnect(TM)

HealthSTAR Communications has received U.S. patent approval and all relevant protections for its proprietary technology HealthSTAR vConnect(TM). Gaining this patent protects HealthSTAR's ongoing investment to bring innovative and cost effective programming options to its clients and ultimately drive better patient care outcomes through platforms such as HealthSTAR vConnect. The release of HealthSTAR vConnect in 2011 represented the industry's first fully integrated digital platform for peer-to-peer engagement. After executing over 25,000 virtual events since its release, HealthSTAR continues to lead the industry with a U.S. patented technology platform combined with the processes and superior service model needed to foster the biopharmaceutical industry into a new age of healthcare provider and patient engagement and communications. This highly configurable offering is a personalized digital platform for keeping healthcare providers (HCPs) informed and connected to the Key Opinion Leaders (KOLs) they respect most. Already leveraging HealthSTAR vConnect with many of its clients by capitalizing on more than 25 years of experience delivering high-quality live KOL-led events, HealthSTAR has captured the value of peer-to-peer programs via a digital platform that can deliver the KOL directly to HCPs via live digital presentations and Q&A sessions.

HealthSTAR Communications Appoints Shannon Sweeney as Vice President of Strategic Solutions

HealthSTAR Communications announced that Shannon Sweeney has joined the organization as Vice President of Strategic Solutions to lead the company's Sales and Strategy group, SCS Healthcare Marketing. Sweeney joins SCS Healthcare Marketing from KnowledgePoint 360, where he was the Director of Business Development.

HealthSTAR Communications Launches Subsidiary HealthSTAR Market Access, LLC; Appoints Two Executives

HealthSTAR Communications announced the formation of HEALTHSTAR Market Access, LLC, a subsidiary created to deliver comprehensive, real-world, measurable, customer-centric solutions to increasingly complicated market access challenges in the industry. HEALTHSTAR Market Access is led by two managed markets veterans, Scott Baxter, President, and Robert Poetsch, Executive Vice President and General Manager. Between them, the leadership provides a comprehensive understanding of managed markets, having held positions in the pharmaceutical/biotech, agency and customer settings.

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