September 30, 2016 11:56 AM ET

Commercial Services and Supplies

Company Overview of LoyaltyOne, Co.

Company Overview

LoyaltyOne, Co., together with its subsidiaries, engages in the design and implementation of coalition loyalty programs, customer analytics, and loyalty services for Fortune 1000 clients worldwide. The company’s loyalty programs include AIR MILES reward program that influences customer behavior, drive profitability, and build long-term relationships; Dotz, a retail solution for brands interested in coalition loyalty programs. Its customer analytics solutions include shopper segmentation, one-to-one marketing, merchandising Software-as-a-Service solutions, and vendor collaboration; and loyalty services comprise loyalty and customer relationship management (CRM) strategy and design, customer e...

438 University Avenue

Suite 600

Toronto, ON M5G 2L1


Founded in 1991





Key Executives for LoyaltyOne, Co.

Chief Executive Officer, President and Member of Executive Committee
Age: 52
Chief Financial Officer and Senior Vice President
Chief Operating Officer and Senior Vice President
Managing Director for India
Chief Executive Officer of BrandLoyalty International BV
Age: 57
Compensation as of Fiscal Year 2016.

LoyaltyOne, Co. Key Developments

Shell Canada Products Announces Partnership with LoyaltyOne, Co. to Offer AIR MILES Reward Miles to Customers

Shell Canada Products and LoyaltyOne, Co. announced that Jiffy Lube service centres will now be offering AIR MILES reward miles to customers for oil changes as well as windshield wiper replacement and windshield wiper fluid purchased with oil changes at participating locations in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. At over 150 Jiffy Lube service centres in Canada, customers will earn one AIR MILES reward mile for every $20 spent on eligible products and services, and additional bonus reward miles during promotions and with the purchase of an oil change featuring premium Pennzoil® and Shell Rotella® products. Between now and May 31, 2015, Jiffy Lube customers can earn bonus AIR MILES reward miles on their purchases in-store, collecting up to 25 bonus AIR MILES when purchasing an oil change with Pennzoil Platinum™ Full Synthetic  line of motor oils with PurePlus™ Technology or collect up to 20 bonus AIR MILES when purchasing an oil change with Shell Rotella premium products. Customers can redeem the AIR MILES reward miles they earn at Jiffy Lube, and from hundreds of other Sponsor locations, for more than 1,200 different reward options such as travel, merchandise, exclusive events and experiences and the program's instant redemption feature, AIR MILES Cash, at participating Sponsors.

Metro Inc. and LoyaltyOne, Co. Signs New Multi-Year Agreement

Metro Inc. and LoyaltyOne, Co. have signed a new multi-year agreement that extends their partnership for the Ontario market, excluding Thunder Bay. Metro customers will continue to earn AIR MILES reward miles in Ontario and take advantage of the program's broad reward portfolio, including the AIR MILES Cash feature.

Similar Private Companies By Industry

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24-7 Intouch, Inc. Americas
3i Partners Inc. Americas

Recent Private Companies Transactions

July 21, 2016
Brand Loyalty International B.V.
February 25, 2016
Brand Loyalty International B.V.

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