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October 09, 2015 3:10 AM ET


Company Overview of LoyaltyOne, Co.

Company Overview

LoyaltyOne, Co. builds and manages loyalty programs for clients worldwide. The company offers AIR MILES, a reward program for collectors; Dotz, a retail solution for brands interested in coalition loyalty programs; and Precima, a retail analytics solution for merchandising, marketing, and store operation analytics. It also provides loyalty strategy and design; and custom communication services. The company was founded in 1991 and is based in Toronto, Canada with operations throughout Canada, the United States, Brazil, the Netherlands, the Russian Federation, Spain, Switzerland, China, France, Germany, Hong Kong, Hungary, Italy, Japan, and México. LoyaltyOne, Co. operates as a subsidiary of A...

438 University Avenue

Suite 600

Toronto, ON M5G 2L1


Founded in 1991



Key Executives for LoyaltyOne, Co.

Chief Executive Officer, President and Member of Executive Committee
Age: 51
Chief Financial Officer and Senior Vice President
Chief Operating Officer and Senior Vice President
Managing Director for India
Chief Executive Officer of Brand Loyalty International BV
Age: 49
Compensation as of Fiscal Year 2015.

LoyaltyOne, Co. Key Developments

Shell Canada Products Announces Partnership with LoyaltyOne, Co. to Offer AIR MILES Reward Miles to Customers

Shell Canada Products and LoyaltyOne, Co. announced that Jiffy Lube service centres will now be offering AIR MILES reward miles to customers for oil changes as well as windshield wiper replacement and windshield wiper fluid purchased with oil changes at participating locations in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. At over 150 Jiffy Lube service centres in Canada, customers will earn one AIR MILES reward mile for every $20 spent on eligible products and services, and additional bonus reward miles during promotions and with the purchase of an oil change featuring premium Pennzoil® and Shell Rotella® products. Between now and May 31, 2015, Jiffy Lube customers can earn bonus AIR MILES reward miles on their purchases in-store, collecting up to 25 bonus AIR MILES when purchasing an oil change with Pennzoil Platinum™ Full Synthetic  line of motor oils with PurePlus™ Technology or collect up to 20 bonus AIR MILES when purchasing an oil change with Shell Rotella premium products. Customers can redeem the AIR MILES reward miles they earn at Jiffy Lube, and from hundreds of other Sponsor locations, for more than 1,200 different reward options such as travel, merchandise, exclusive events and experiences and the program's instant redemption feature, AIR MILES Cash, at participating Sponsors.

Metro Inc. and LoyaltyOne, Co. Signs New Multi-Year Agreement

Metro Inc. and LoyaltyOne, Co. have signed a new multi-year agreement that extends their partnership for the Ontario market, excluding Thunder Bay. Metro customers will continue to earn AIR MILES reward miles in Ontario and take advantage of the program's broad reward portfolio, including the AIR MILES Cash feature.

RONA Inc. and LoyaltyOne, Co. Sign Multi Year Renewal Agreement

RONA Inc. and LoyaltyOne, Co., owner of the AIR MILES Reward Program announced that they have entered into a multi-year renewal of their long-standing arrangements which allow RONA to issue AIR MILES reward miles and accept AIR MILES Cash redemptions at more than 500 stores across Canada that operate under RONA banners. AIR MILES Collectors earn reward miles on all purchases made at RONA retail banners at a rate of 1 reward mile for every $20 spent, and can take advantage of bonus offers and promotional multipliers on products at more than 500 RONA retail stores. All holders of RONA commercial or consumer credit cards can double their AIR MILES reward miles every time they use their cards. AIR MILES Collectors who have opted-in to the AIR MILES Cash feature can also instantly redeem their reward miles at the cash register at a rate of 95 reward miles for $10 off their purchases.

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