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November 29, 2015 12:01 PM ET

Internet Software and Services

Company Overview of Incentive Targeting, Inc.

Company Overview

As of November 28, 2012, Incentive Targeting, Inc. was acquired by Google Inc. Incentive Targeting, Inc. provides targeted shopper promotion systems. The company partners with retail chains to provide a targeted marketing service to grocery and consumer products manufacturers to market directly to individual shoppers across its retail network based on person's purchase history. It offers promotions through various distribution channels, such as email, direct mail, or register tape. The company’s technology allows non-technical marketing executives to design targeted promotions and measure ROI in real time over the Web. It also provides an incentive targeting marketing platform as a software-...

196 Broadway

First Floor

Cambridge, MA 02139

United States

Founded in 2007





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