INVIDI Technologies Corporation, a media solutions company, provides television advertising and marketing solutions for cable, satellite, and IPTV service providers. It offers Advatar, a delivery system that includes Advatar Advertising, which provides access, preview, purchase, verification, campaign management, and reporting of television delivered impressions for media buyers, as well as allows them to execute their advertising campaigns. The company’s delivery system also includes ADS4EBIF that enables operators to deploy the application for interactive television; and Advatar Marketing that allows operators to address subscriber on an individual and privacy protected basis. In addition,...
4390 US Highway 1
Princeton, NJ 08540-6617
Founded in 2000
INVIDI Technologies Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-17-2014 03:30 PM
Jul 2 14
INVIDI Technologies Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-17-2014 03:30 PM. Venue: Casa Del Mar and Shutters on the Beach, Santa Monica, California, United States. Speakers: Michael Kubin, Chairperson Of Advisory Board and Executive Vice President.
SeaChange International and INVIDI Technologies Introduce Cross-Platform Campaign Management Solution
Apr 28 14
SeaChange International and INVIDI Technologies have developed a joint software solution enabling video service providers to coordinate multi-screen television ad campaigns across traditional linear, linear addressable, video-on-demand, catch-up, network DVR, and over-the-top (OTT) streams. The SeaChange-INVIDI Cross-Platform Campaign Management Solution solves the most pressing challenges to television advertising's growth by enabling advertising insertion into linear addressable, video-on-demand and OTT content on any consumer device. The Cross-Platform Campaign Management Solution employs multiple ad platform standards and specifications, including SCTE 130 and IAB VAST 3.0, to help monetize inventory across media types using a single Ad Decision Server (ADS) to power campaigns that utilize a common set of targeting styles and metrics. The solution enables impression-based campaign scheduling, reporting and real-time in-flight analytics and targeting. Deep analyses of impression-based campaign data serve as the driver behind campaign optimization and refined targeting. Deployable on-premise or in the cloud, the SeaChange-INVIDI Cross-Platform Campaign Management Solution integrates the SeaChange Infusion advanced advertising software platform and the INVIDI Advatar addressable advertising system. Core solution components from SeaChange include: Infusion Ad Decision Manager, Ad Decision Router and Linear Ad Decision Server; Infusion AdPulse Campaign Manager; Infusion Spot Manager for end-to-end system monitoring; Infusion Reports Manager. Core solution components from INVIDI include: INVIDI Business Data Management System; INVIDI Advatar Adaptor; Ad decision engine clients for set-tops and DVRs from Motorola, EchoStar, DirecTV and other manufacturers; Cloud-based ad decision engine for other devices and smart TVs; INVIDI Advatar Reporting and Analytics System. Optional solution components include the SeaChange AdFlow content management system for multi-platform ad processing. SeaChange offers its Professional Services systems integration capabilities for solution deployment, as well as its specialized advertising systems customer support. For advertisers, INVIDI Advatar is the delivery system - making prime time whenever viewers are watching television. For the first time ever on any television platform media planners can precisely execute their advertising campaign with reach, frequency and separation - guaranteed impressions delivery to true demographic targets. For media buyers Advatar provides unprecedented access, preview, purchase, verification, real-time campaign management and dynamic reporting of television delivered impressions. SeaChange Infusion empowers video service providers with unrivaled manageability, scalability and suitability necessary to succeed in today's rapidly evolving multi-platform television advertising environment. Infusion enables providers to extend precisely targeted, contextual dialogs across multiple channels and devices, and reduce operating costs with end-to-end automation. An open software platform, Infusion supports a wide range of standards and third-party technologies for deployment flexibility.