February 27, 2015 4:51 PM ET


Company Overview of ImpreMedia, LLC

Company Overview

ImpreMedia, LLC engages in publishing Hispanic newspaper in the United States. The company provides news and entertainment content to Hispanic households in Southern California in print, online, and mobile forms. It covers music, movies, sports, and interviews of stars; and classifieds in various areas, including automotive, employment, real estate directory, legal directory, and mortgage. The company also publishes a magazine for Latina woman that offers news briefs on issues, interview conversations, style, cuisine, health and fitness, spirit and soul, and career and finance. In addition, it engages in publishing local and national news, sports, and entertainment coverage through photos, v...

700 South Flower Street

Suite 3000

Los Angeles, CA 90017

United States

Founded in 1913





Key Executives for ImpreMedia, LLC

Chief Executive Officer
Chief Financial Officer and Executive Vice President of Corporate Development
Chief Executive Officer of La Prensa
Vice-Chairman and Executive Vice President
Senior Vice President of Online Sales
Compensation as of Fiscal Year 2014.

ImpreMedia, LLC Key Developments

impreMedia's El Diario Unveils an All New Vibrant and Modern Product to Better Serve New York's Latino Community

impreMedia unveiled a new and greatly enhanced reader experience for its iconic brand, El Diario. The new editorial approach embraces and highlights the brand's century-long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the Latino community and continue to serve as "El Campeón de los Hispanos" (The Champion of Hispanics). The following new attributes are featured in the new El Diario: An emphasis on five key editorial and service-oriented categories that readers can use to enhance their daily life - News; Money and Jobs; Sports; and Entertainment; tips and recommendations, useful guides and how-to's; New and more flexible content structure - More topics and issues of interest to the New York Latino community, including education, immigration, health, housing, small business, jobs, news about their native Latin American countries and communities, and much more; An enhanced sports section - Covering soccer (fútbol) around the world, New York's professional sports teams, and area youth athletics; A new format - Evident on each page and incorporating social media commentary, reflecting the way readers digest information on digital and mobile platforms. Readers will see more coverage and stories across multiple platforms that will be accessible wherever they are; A new cover design - Prominently featuring vivid, engaging photographs and a new logo.

Monica Lozano to Depart as CEO of ImpreMedia

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia's parent company, US Hispanic Media Inc. The move will enable Lozano, who has been in the leadership of impreMedia or its predecessor properties for nearly 30 years, to pursue new career interests.

Impremedia Announces Director Appointments

impreMedia announced the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms. As Director of the Advertiser Solutions Department, Yepez' primary responsibility will be to deliver creative ideas, programs and tools that increase consumer engagement and value to impreMedia's growing roster of advertisers and brand partners. Most recently, she was Creative Director at PlanC. Fernando Lang, in his new role as Senior Director, National Sales, will be responsible for the management of all national integrated sales efforts across impreMedia's newspaper, magazine and digital advertising platforms. Lang has an extensive and successful multiplatform career with La Nacion in Argentina, where he most recently was in charge of all online advertising efforts across all properties.

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