August 20, 2017 10:12 AM ET

Commercial Services and Supplies

Company Overview of Crayola LLC

Company Overview

Crayola LLC manufactures, markets, and distributes crayons and related products. The company offers art kits and easels, chalk and outdoor products, coloring books and papers, modeling compounds, paints, and toys and activities; crayons, markers, and colored pencils; coloring pages, DIY crafts, and games; and lesson plans, art techniques, videos, educator resources, articles and resources, and grant programs. It serves customers in the United States and internationally. The company offers products online. Crayola LLC was formerly known as Binney & Smith Inc. and changed its name to Crayola LLC in January 2007. The company was founded in 1885 and is based in Easton, Pennsylvania. It has manuf...

1100 Church Lane

P.O. Box 431

Easton, PA 18044-0431

United States

Founded in 1885





Key Executives for Crayola LLC

Chief Executive Officer and President
Age: 48
Executive Vice President of Global Operations & Information Solutions
Senior Vice President of Human Resources, Corporate Affairs and Administration
Executive Vice President of Human Resources & Administration
Executive Vice President of Global Business Development and Digital Strategy
Compensation as of Fiscal Year 2017.

Crayola LLC Key Developments

Crayola Introduces Silly Scents™, Bringing Playful Smells and Fun Colors to Back to School

Crayola is rolling out a new line of scented art tools that will bring added silly fun, creativity and dimension to kids' school projects and artwork. Combining nose-tingling scents in a cool, colorful line of crayons, markers and colored pencils, Crayola Silly Scents art tools come ready to scribble and sniff. All products within the line feature vibrant and bold colors that are non-toxic and come in a whimsical pack adorned with Silly Scents characters. Crayola Silly Scents Markers: Available in fine and broad line with a variety up to 28 scents, Crayola Silly Scents Markers are washable and feature vibrant colors and sweet-smelling scents ranging from Strawberry, Cotton Candy and Root Beer. Recommended for children ages five and up for a suggested retail price of $4.99-$7.99. Crayola Silly Scents Twistables™ Colored Pencils: Featuring 12 unique scented colored pencils, Crayola Silly Scents Twistable Colored Pencils feature bright colors which are ideal for school projects and detailed art work. Twistable barrels provide durability and strength and sweet scents like Green Apple, Cherry and Grape to delight the senses. Recommended for children ages five and up for a suggested retail price of $4.99. Crayola Silly Scents Twistables Crayons: Available in 12 and 24 count, Crayola Silly Scents Twistable Crayons include scents like Fruit Punch, Licorice and Coconut and contain a range of brilliantly colored, scented tools with a twist-up barrel that eliminates the need to sharpen tips or peel labels, fostering continuous creativity. Recommended for children ages five and up for a suggested retail price of $4.99 – $7.99. Additionally, Crayola will continue building on its Silly Scents line to give kids the chance to create their own scented markers. With the CrayolaSilly Scents Marker Maker, kids can experiment with Crayola colors and three delicious scents – Cherry, Blueberry, and Pineapple – to make 16 custom colored scented Markers. Using the included blank stickers, kids can also create their own scratch and sniff sticker labels to decorate the marker barrels, folders, school projects and more. The set contains everything kids need to make 16 custom scented markers, two storage boxes and a color scent-mixing guide. Recommended for children ages six and up for a suggested retail price of $19.99.

Crayola Appoints Orville Trout as Senior Vice President of Human Resources, Corporate Affairs and Administration

Orville Trout has been named senior vice president of human resources, corporate affairs and administration for Crayola. He started in his new job on January 09, 2017. A member of the Crayola Leadership Council, Trout will be responsible for providing leadership in developing and executing human resources strategy in support of the Forks Township-based company's overall business plan. He will lead corporate communications, community and government relations, environmental health and safety benefits, compensation and corporate administration. Trout has 30 years of human resources experience with Hallmark Cards Inc. Most recently, he was human resources director at Hallmark Home & Gifts. He and his family will relocate to the Lehigh Valley.

Minor League Baseball Signs Strategic Partnership Deal with Crayola

Minor League Baseball (MiLB) has made an announcement on its formation of a strategic partnership deal with Crayola, allowing the latter to become a preferred partner of MiLB and its squads. As part of the newly signed agreement, select product packaging of Crayola will show the Minor League Baseball brand involving major retail players from next year. While Crayola plans to attract the family-centric followers of Minor League Baseball with its range of outdoor products during key retail months, the partners envision facilitating memorable experiences as one of the core aspects of the alliance. As part of the partnership, the two brands will organize a Crayola All-Star Experience Sweepstakes to give customers with the opportunity of obtaining unmatched access and an up close and personal exploration of MiLB. Besides, followers will be able to take part in other exclusive experiences at select ballparks. An integrated media strategy intended to connect Crayola to the growing base of the MiLB followers is also envisaged by the partners.

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