October 24, 2016 3:19 AM ET

Commercial Services and Supplies

Company Overview of Crayola LLC

Company Overview

Crayola LLC manufactures, markets, and distributes crayons and related products. The company offers art kits and easels, chalk and outdoor products, coloring books and papers, modeling compounds, paints, and toys and activities; crayons, markers, and colored pencils; coloring pages, DIY crafts, and games; and lesson plans, art techniques, videos, educator resources, articles and resources, and grant programs. It serves customers in the United States and internationally. The company offers products online. Crayola LLC was formerly known as Binney & Smith Inc. and changed its name to Crayola LLC in January 2007. The company was founded in 1885 and is based in Easton, Pennsylvania. It has manuf...

1100 Church Lane

P.O. Box 431

Easton, PA 18044-0431

United States

Founded in 1885





Key Executives for Crayola LLC

Chief Executive Officer and President
Age: 47
Executive Vice President of Global Operations & Information Solutions
Executive Vice President of Human Resources & Administration
Executive Vice President of Global Business Development and Digital Strategy
Director of Content
Compensation as of Fiscal Year 2016.

Crayola LLC Key Developments

Minor League Baseball Signs Strategic Partnership Deal with Crayola

Minor League Baseball (MiLB) has made an announcement on its formation of a strategic partnership deal with Crayola, allowing the latter to become a preferred partner of MiLB and its squads. As part of the newly signed agreement, select product packaging of Crayola will show the Minor League Baseball brand involving major retail players from next year. While Crayola plans to attract the family-centric followers of Minor League Baseball with its range of outdoor products during key retail months, the partners envision facilitating memorable experiences as one of the core aspects of the alliance. As part of the partnership, the two brands will organize a Crayola All-Star Experience Sweepstakes to give customers with the opportunity of obtaining unmatched access and an up close and personal exploration of MiLB. Besides, followers will be able to take part in other exclusive experiences at select ballparks. An integrated media strategy intended to connect Crayola to the growing base of the MiLB followers is also envisaged by the partners.

Crayola LLC to Unveil Lineup of Toys at American International Toy Fair

Crayola LLC announced that it will unveil the new advances in imagination and self-expression with a new lineup of toys at the American International Toy Fair on February 13, 2016. The electric-powered Air Marker Sprayer allows kids to create realistic-looking airbrush art for craft projects, school projects and more. The set contains one airbrush sprayer, Pip-Squeaks Washable Markers, paper and stencil sheets. For children ages 8 and up; suggested retail price is $29.99. With the Crayola Crayon Factory, kids experiment with Crayola crayons and transform them into custom colorful creations. Kids can use the included crayons or recycle old Crayola crayon bits to make marvelous melted designs. Simply stack, melt and mold to make colorful car, heart and puppy crayons for playing, doodling or to give to a friend. The set contains a plug-in adapter, full-sized crayons, three molds and a standard crayon wrapper ripper for easy wrapper removal. For children ages 8 and up; suggested retail price is $34.99. Expanding its line of creative activities for tweens, Crayola is introducing the Crayola Jewel Maker. Tweens can show off their colorful creative style by designing custom jewelry, charms, key chains, room décor and more. It takes three easy steps; simply pick a mold, mix the gel, and add some glitter, confetti, charms or pictures to the mix. Designs are ready to wear or share in minutes. The set contains a storage caddy, design mat, contents to make two linked bracelets, twenty-four charms and shimmering glitter, confetti and beads so girls can add their own personal flair to each creation. For children ages 8 and up; suggested retail price is $24.99. Drawing inspiration from the growing popularity of emojis. Kids can experiment with Crayola colors to make 16 custom color emoji stampers and share their unique emoji messages with friends. Using the included design labels, kids can also create customer color names and decorate their barrels. The set contains everything kids need to create 16 emoji stampers, two storage boxes and a color-mixing guide. For children ages 6 and up; suggested retail price is $19.99. Kids can create colorful designs and patterns with a few twists of the wrist using the Crayola Color Spinout. By inserting a paper disc, choosing their Pip Squeak marker, then spinning the handle, they can watch art come to life. Kids can use up to three markers at once and adjust gear arms for different outcomes. The kit contains 40 paper discs, drawing arms, Pip Squeak Skinny Markers, design guide and tracing disc. For children ages 6 and up; suggested retail price is $14.99. Crayola Mess-Free Sand Scribbler, designed specifically for the toddler and preschooler. The self-contained creative lap tablet features a clear surface that has encapsulated sand that can be manipulated with the ergonomic easy-grip stylus. Kids can easily scribble away and just stake the lap tablet to erase and start again. To help aide in color recognition this item features 12 brilliant light color backgrounds. The set contains a sand scribbler light up lap tablet and tethered easy-grip stylus. For children ages 24 months and up; suggested retail price is $19.99. Color Alive Marvel's Avengers and Disney Frozen- with the free Color Alive app, kids can bring their coloring pages to life and unlock special color effects in the virtual world. Kids can color a range of characters from Iron Man and Captain America to Elsa and Olaf. For children ages 4 and up; suggested retail price is $5.99. Crayola Virtual Design Pro Disney Princess and Virtual Design Pro Mini Star Wars Saga " Provides a full range of high quality colorful design tools and software that lets kids bring their Star Wars galaxy ships and Disney Princess fashion designs to life on their smartphone, tablet or iPod touch. For children ages 6 and up; suggested retail price is $16.99.

Crayola Announces Management Changes

Crayola named Smith Holland as president and chief executive officer. Holland succeeds Mike Perry, who has led Crayola for six years and was named president of Hallmark Greetings, another company within corporate parent Hallmark. Perry, of Easton, joined Crayola in 2009 after serving as a Hallmark executive. Holland had been Crayola's chief financial officer and executive vice president. He came to Crayola in 2009 from Hallmark Canada, where he was president. Perry's last day with Crayola will be Sept. 24. As president and CEO, Holland has overall responsibility for Crayola's business and will provide strategic direction for the company and brand.

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