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July 05, 2015 5:13 AM ET

Commercial Services and Supplies

Company Overview of Crayola LLC

Company Overview

Crayola LLC manufactures, markets, and distributes crayons and related products. The company offers markers, chalk, colored pencils, dry-erase, clay and modeling compounds, paints and watercolors, paper pads, mess-free coloring, glue and scissors, and kits and organizers. It also provides toys; and merchandise that comprise apparel, gifts, canvas prints and artwork, and mugs and thermoses. In addition, it offers crayons and markers made with solar power; markers made with recycled plastic; and colored pencils made with reforested wood. The company offers products online. It serves customers in the United States and internationally. Crayola LLC was formerly known as Binney & Smith Inc. and ch...

1100 Church Lane

P.O. Box 431

Easton, PA 18044-0431

United States

Founded in 1885





Key Executives for Crayola LLC

Chief Executive Officer and President
Chief Financial Officer and Executive Vice President of International
Executive Vice President of Global Operations
Executive Vice President of Human Resources & Administration
Executive Vice President of Global Business Development and Digital Strategy
Compensation as of Fiscal Year 2015.

Crayola LLC Key Developments

Fashion Angels and Crayola Enter into Licensing Agreement and to Collaborate to Co-Create Innovative Activity and Lifestyle Products Targeted to Tweens

Fashion Angels and Crayola jointly announced that they have entered into a licensing agreement and will collaborate to co-create innovative activity and lifestyle products targeted to tweens. As part of the agreement, Fashion Angels will merge its deep tween expertise with Crayola's creative arts and technology products in a custom Fashion Angels line under the Crayola Creations brand statement. Crayola will continue to innovate, design and manufacture its toy items as part of the combined co-developed portfolio of products. The initial agreement focuses on arts and crafts offerings, but also explores a multitude of lifestyle and other product segments as well.

Lulu Jr. and Crayola Join Forces to Create Book-Making Kits for Kids

Lulu Jr. reported that it has entered into a licensing agreement with Crayola to develop book-making kits for children ages four to 12. The kits will give children tools and inspiration to write stories and bring them to life as full-color hardcover or paperback books that are professionally printed and bound. The kits are designed to nurture children's creativity and help them build self-esteem while strengthening their communication skills. Each book-making kit will come with Crayola markers or colored pencils for the child to use in making their book.

Crayola Announces Color Alive! 4D Experience for Kids, with Augmented Reality Interactivity

Crayola announced plans to launch Color Alive!, the first augmented reality product offering among its growing digital portfolio, in early 2015. Partnering with 4D company DAQRI, Color Alive! will feature an innovative offline and online play experience through color and 4D technology, allowing kids to bring their coloring to life. Color Alive! follows the successful launch of Crayola's Virtual Design Pro -- Fashion and Cars, which allows kids to merge offline creativity with a virtual experience. As the technological landscape evolves and kids increasingly become digital natives, the company's key strategic focus is on providing innovative ways to spark their creativity and merge the physical coloring experience with cutting-edge digital platforms. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders and Barbie. Children activate the 4D Experience(TM) through the Color Alive! app, by aiming their device's camera at the colored page to bring their unique drawing to life in their own surroundings. The included Magic Crayon transforms coloring by activating special effects through drawing on the page, in real-time. Kids can also interact and take photos with the coloring book characters.

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