Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us


July 05, 2015 5:13 AM ET

Commercial Services and Supplies

Company Overview of Crayola LLC

Company Overview

Crayola LLC manufactures, markets, and distributes crayons and related products. The company offers markers, chalk, colored pencils, dry-erase, clay and modeling compounds, paints and watercolors, paper pads, mess-free coloring, glue and scissors, and kits and organizers. It also provides toys; and merchandise that comprise apparel, gifts, canvas prints and artwork, and mugs and thermoses. In addition, it offers crayons and markers made with solar power; markers made with recycled plastic; and colored pencils made with reforested wood. The company offers products online. It serves customers in the United States and internationally. Crayola LLC was formerly known as Binney & Smith Inc. and ch...

1100 Church Lane

P.O. Box 431

Easton, PA 18044-0431

United States

Founded in 1885

Phone:

610-253-6271

Fax:

610-250-5768

Key Executives for Crayola LLC

Chief Executive Officer and President
Chief Financial Officer and Executive Vice President of International
Executive Vice President of Global Operations
Executive Vice President of Human Resources & Administration
Executive Vice President of Global Business Development and Digital Strategy
Compensation as of Fiscal Year 2015.

Crayola LLC Key Developments

Fashion Angels and Crayola Enter into Licensing Agreement and to Collaborate to Co-Create Innovative Activity and Lifestyle Products Targeted to Tweens

Fashion Angels and Crayola jointly announced that they have entered into a licensing agreement and will collaborate to co-create innovative activity and lifestyle products targeted to tweens. As part of the agreement, Fashion Angels will merge its deep tween expertise with Crayola's creative arts and technology products in a custom Fashion Angels line under the Crayola Creations brand statement. Crayola will continue to innovate, design and manufacture its toy items as part of the combined co-developed portfolio of products. The initial agreement focuses on arts and crafts offerings, but also explores a multitude of lifestyle and other product segments as well.

Lulu Jr. and Crayola Join Forces to Create Book-Making Kits for Kids

Lulu Jr. reported that it has entered into a licensing agreement with Crayola to develop book-making kits for children ages four to 12. The kits will give children tools and inspiration to write stories and bring them to life as full-color hardcover or paperback books that are professionally printed and bound. The kits are designed to nurture children's creativity and help them build self-esteem while strengthening their communication skills. Each book-making kit will come with Crayola markers or colored pencils for the child to use in making their book.

Crayola Announces Color Alive! 4D Experience for Kids, with Augmented Reality Interactivity

Crayola announced plans to launch Color Alive!, the first augmented reality product offering among its growing digital portfolio, in early 2015. Partnering with 4D company DAQRI, Color Alive! will feature an innovative offline and online play experience through color and 4D technology, allowing kids to bring their coloring to life. Color Alive! follows the successful launch of Crayola's Virtual Design Pro -- Fashion and Cars, which allows kids to merge offline creativity with a virtual experience. As the technological landscape evolves and kids increasingly become digital natives, the company's key strategic focus is on providing innovative ways to spark their creativity and merge the physical coloring experience with cutting-edge digital platforms. At launch, Color Alive! will be available in four coloring books: Mythical Creatures, Enchanted Garden, Skylanders and Barbie. Children activate the 4D Experience(TM) through the Color Alive! app, by aiming their device's camera at the colored page to bring their unique drawing to life in their own surroundings. The included Magic Crayon transforms coloring by activating special effects through drawing on the page, in real-time. Kids can also interact and take photos with the coloring book characters.

Similar Private Companies By Industry

Company Name Region
Hunter Consulting, Inc. United States
Centex HomeTeam Lawn Care LLC United States
TEAM Logistics, Inc. United States
The US-ASEAN Business Council United States
Waste Management Of New Hampshire, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Crayola LLC, please visit www.crayola.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.