March 28, 2017 4:22 PM ET

Internet and Direct Marketing Retail

Company Overview of, Inc.

Company Overview, Inc. engages in the online retail of women, men, and kids footwear, apparel, bags, and accessories in the United States and internationally. The company was founded in 1999 and is based in Boston, Massachusetts. As of December 30, 2016,, Inc. operates as a subsidiary of, Inc.

101 Arch Street

16th Floor

Boston, MA 02110

United States

Founded in 1999





Key Executives for, Inc.

Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Director
Senior Vice President of Customer Experience and Retention
Chief Technology Officer
Compensation as of Fiscal Year 2016., Inc. Key Developments

ShoeBuy Appoints Bob Mullaney as Chief Operating Officer and President

ShoeBuy announced that Bob Mullaney has joined the company's senior management team as Chief Operating Officer (COO) and President. Mullaney will report to Chief Executive Officer Mike Sorabella. In this new role, Mullaney will bring together critical functions of the ShoeBuy business for maximized efficiencies and operational excellence, including merchandising, warehouse management, operations, and customer service departments. Mullaney will develop and enhance existing and new brand partnerships, improve and build new categories, and develop innovative ways to increase customer engagement. Mullaney looks forward to working with EVP of Merchandising, Trisha Sweeney to utilize an ideal combination of experiences that will maximize ShoeBuy's business in the online space. Most recently, he served as President, Americas for Rockport, overseeing the wholesale and retail businesses where he led the turn-around of a decade long declining business.

ShoeBuy Appoints Paras Mehta as Chief Technology Officer

ShoeBuy announced that Paras Mehta has joined the company's senior management team as Chief Technology Officer (CTO). Mehta will be responsible for driving the company's technology and infrastructure to further enhance and transform the customer shopping experience. Prior to joining the company as CTO, Mehta had been working with ShoeBuy as a consultant on SEO and marketing initiatives, driving significant improvements to processes and performance in these important channels.

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