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February 14, 2016 2:21 AM ET

Specialty Retail

Company Overview of Babies "R" Us, Inc.

Company Overview

Babies "R" Us, Inc. owns and operates a chain of specialty stores that sell products for newborns and infants. The company offers room settings of juvenile furniture, such as cribs, dressers, changing tables, bedding, humidifiers, and accessories; baby gear, including play yards, booster seats, high chairs, strollers, car seats, toddler and infant plush toys, and gifts; and monster-themed T-shirts for kids. It also offers formula, diapers, and clothing products; and an online and in-store baby registry service to select, buy, and send gifts directly to the expectant parents. The company was founded in 1996 and is based in Wayne, New Jersey. Babies "R" Us, Inc. operates as a subsidiary of Toy...

One Geoffrey Way

Lake Building

Wayne, NJ 07470

United States

Founded in 1996





Key Executives for Babies "R" Us, Inc.

President of Toys“R”US
Age: 57
Senior Vice President
Compensation as of Fiscal Year 2015.

Babies "R" Us, Inc. Key Developments

Piyo Piyo USA Announces in Selected Stores & Online Retail Partnership With Babies"R"Us

Piyo Piyo USA announced it's in selected stores and online retailer agreement with Babies"R"Us. Babies"R"Us will be offering Piyo Piyo USA merchandise in 96 stores nationwide and online at starting Jan. 15, 2016.

Toys“R”Us, Inc. Names Reg McLay as Senior Vice President, Babies“R”Us , Effective March 30, 2015

Toys“R”Us, Inc. announced that it has named Reg McLay as Senior Vice President, Babies“R”Us Business, effective, March 30. In this role, Mr. McLay will lead the Babies“R”Us merchandising team in the U.S. in driving product innovation, as well as differentiation in services and offerings across its stores nationwide. He will report to Hank Mullany, President, Toys“R”Us, U.S. He most recently served as Senior Vice President, Merchandise Sourcing and Innovation for Canadian Tire Corporation, Limited. In this capacity, he was responsible for managing shared services capabilities across all business units and led efforts to drive a culture of innovation across the organization. During his more than 20-year tenure at Canadian Tire Corporation, Limited, Mr. McLay also held a number of high-level merchandising, marketing, business development and sourcing positions. Earlier in his career, Mr. McLay served in roles of increasing responsibility in senior buying and operations at Zellers Inc.

Babies"R"Us Introduces Comprehensive Series of Compelling and Differentiated Services and Solutions

Babies"R"Us has introduced a comprehensive series of compelling and differentiated services and solutions designed to help new and expectant parents navigate the journey of newborn feeding. Dedicated to ease parents' decision-making process when it comes to selecting feeding options and products that are right for them and their babies, the company serves as the ultimate destination for educational resources, feeding products and accessories, as well as opportunities to offset the costs associated with purchasing breast pumps.

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