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April 25, 2015 5:47 PM ET

Specialty Retail

Company Overview of Babies "R" Us, Inc.

Company Overview

Babies "R" Us, Inc. owns and operates a chain of specialty stores that sell products for newborns and infants in the United States. The company offers room settings of juvenile furniture, such as cribs, dressers, changing tables, bedding, humidifiers, and accessories; baby gear, including play yards, booster seats, high chairs, strollers, car seats, toddler and infant plush toys, and gifts; and monster-themed T-shirts for kids. It also offers formula, diapers, and clothing products; and an online and in-store baby registry service to select, buy, and send gifts directly to the expectant parents. The company was founded in 1996 and is based in Wayne, New Jersey. Babies "R" Us, Inc. operates a...

One Geoffrey Way

Lake Building

Wayne, NJ 07470

United States

Founded in 1996





Key Executives for Babies "R" Us, Inc.

President of Toys“R”US
Age: 56
Senior Vice President
Compensation as of Fiscal Year 2014.

Babies "R" Us, Inc. Key Developments

Toys“R”Us, Inc. Names Reg McLay as Senior Vice President, Babies“R”Us , Effective March 30, 2015

Toys“R”Us, Inc. announced that it has named Reg McLay as Senior Vice President, Babies“R”Us Business, effective, March 30. In this role, Mr. McLay will lead the Babies“R”Us merchandising team in the U.S. in driving product innovation, as well as differentiation in services and offerings across its stores nationwide. He will report to Hank Mullany, President, Toys“R”Us, U.S. He most recently served as Senior Vice President, Merchandise Sourcing and Innovation for Canadian Tire Corporation, Limited. In this capacity, he was responsible for managing shared services capabilities across all business units and led efforts to drive a culture of innovation across the organization. During his more than 20-year tenure at Canadian Tire Corporation, Limited, Mr. McLay also held a number of high-level merchandising, marketing, business development and sourcing positions. Earlier in his career, Mr. McLay served in roles of increasing responsibility in senior buying and operations at Zellers Inc.

Babies"R"Us Introduces Comprehensive Series of Compelling and Differentiated Services and Solutions

Babies"R"Us has introduced a comprehensive series of compelling and differentiated services and solutions designed to help new and expectant parents navigate the journey of newborn feeding. Dedicated to ease parents' decision-making process when it comes to selecting feeding options and products that are right for them and their babies, the company serves as the ultimate destination for educational resources, feeding products and accessories, as well as opportunities to offset the costs associated with purchasing breast pumps.

Babies "R" Us, Inc. and Jupi Corporation Announces Plans to Launch the Kardashian Kids Collection for Girls Up to 24 Months

Babies"R"Us, and Jupi Corporation announced plans to launch the Kardashian Kids collection for girls up to 24 months. The Kardashian Kids collection features much adored motifs including butterflies, shimmering stars and a uniquely sweet take on the Kardashian's signature animal print. The line ranges from newborn onesies, snuggly caps and cozy blankets, to stylish and functional two-piece sets, jackets and dresses. Kardashian Kids will be available exclusively at select Babies"R"Us stores across the US and online beginning March 15. The sweetly sophisticated pieces include delicate details of layered lace, pearl-embossed buttons, georgette appliques and leatherette. Pastels, touches of gold, calming neutrals and pops of color are all a part of the collection's color palette. Cherished items include a playful white cotton onesie with girly tulle ruffles, soft gold polka-dot leggings and darling butterfly-printed bloomer shorts. From newborn must-haves to luxurious special occasion pieces, the line offers gentle fabrics in delightful and tender designs.

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