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May 24, 2015 9:28 PM ET

Specialty Retail

Company Overview of Rent The Runway, Inc.

Company Overview

Rent The Runway, Inc. rents designer dresses, gowns, and accessories for women through its stores and online. It provides apparel, such as jumpsuits and rompers, outerwear, tops and bottoms, and wraps; and jewelry, handbags, intimates and shape wear, beauty products, necklaces, earrings, bracelets, rings, and handbags. The company was founded in 2009 and is based in New York, New York. It has stores in Chicago, Illinois; Washington, District of Columbia; and Las Vegas, Nevada, as well as a warehouse store in Secaucus, New Jersey.

163 Varick Street

4th Floor

New York, NY 10013

United States

Founded in 2009



Key Executives for Rent The Runway, Inc.

Co-Founder and Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Head of Business Development
Chief Financial Officer
Senior Director of Public Relations & Marketing
Compensation as of Fiscal Year 2014.

Rent The Runway, Inc. Key Developments

Rent the Runway to Unveil First Showroom Location in Partnership with Henri Bendel

Rent The Runway, Inc. will unveil an exclusive 1400-square-foot showroom on the second floor of New York City's iconic Henri Bendel Fifth Avenue flagship store, on October 17th. Boasting a rotating selection of the trendiest dresses and accessories from Rent the Runway's 175 designer brands, women can now try on dresses in advance of renting and work directly with a Rent the Runway Go-To Girl personal stylist to ensure they look and feel their best for every occasion. As Rent the Runway's first brick-and-mortar retail partnership, they are bringing the online rental experience to life and creating a destination for modern woman who wants access to luxury fashion but with the ease and convenience of a personal stylist who knows her most pressing needs.

Rent the Runway Announces Introduction of Plus Size Designer Dresses to its Inventory

Rent the Runway announced the introduction of plus size designer dresses to its inventory. The launch of RTR Plus, an assortment of over forty styles from five top designers available in sizes 14 to 22, is a continuation of Rent the Runway's overall brand mission to democratize luxury fashion for all women and to give every woman the self confidence that comes with looking and feeling best. The company's addition of plus sizes is a direct result of their users requesting designer apparel in larger sizes. Rent the Runway's introduction of plus size designer dresses comes just short of a year after the launch of its last groundbreaking feature, the one-of-a-kind social shopping platform Runway, which features user-generated photos of real women in dresses available for rent. Runway demonstrates the company's belief that all women -- regardless of size, age or ethnicity -- are beautiful, by prominently displaying these photos of real women on its site as models. Since the launch of Runway, over 100,000 reviews have been written by Rent the Runway customers from all over the United States. Rent the Runway now adds another layer of accessibility by bringing high end designers and the latest fashion trends to plus size women for a fraction of the retail cost. Designers Badgley Mischka, Carmen Marc Valvo and Theia, among others, created dresses exclusively for Rent the Runway, offering extended sizes of dresses already available for rent in addition to entirely new styles designed with the full-figured woman in mind. Existing plus size styles from Kay Unger and Adrianna Papell will also be available for rent on the designer dress rental site. Prices range from $50 to $200 and the assortment offers everything from classic little black dresses to sequin and lace to evening gowns.

Wella Professionals Launches Year-Long Partnership with Rent the Runway

Wella Professionals is joining forces with the premiere online destination for designer dress and accessory rentals, Rent the Runway. Fashion and beauty are synonymous with a woman's routine when preparing for a special event, making the collaboration between these two brands an organic fit. As a top professional hair brand, Wella consistently shares stylist tips to translate red carpet and runway looks for real woman to achieve on their own. To that end, as Rent the Runway's preferred hair brand, Wella will have the opportunity to help women nationwide complete the ultimate end look for all their occasions, by providing expert hair styling advice from Wella's celebrity stylists; now that's a fit for any trendsetter. The year-long collaboration launches in September and will include product sampling, how-to video tutorials with Wella Professionals' Celebrity Stylist, Andy LeCompte as well as integrated social media content, including contests and live chats. Each month, content will be refreshed on so consumers can get up to the minute hair tips, trends and advice to create their very own red carpet look. Additionally, as part of the sampling program, Wella will be offering Rent the Runway customers in-salon incentives and in-store coupons and will also take part in local Rent the Runway events for the duration of the partnership. All of these elements are designed to teach women how to choose products and styles that will help them achieve a look best suited for their designer dress rental. Choosing from a care & styling regimen tailored to specific hair needs: Brilliance (for color treated hair), Enrich (for dry hair), and Age Restore (for mature hair) and an extensive styling range designed for easy navigation depending on the stage of styling: Wet (create, structure, volume), Dry (shape and define) and Finish (finish and enhance), Wella Professionals has a product and solution that's right for everyone. These amazing care and styling products alongside Wella Professionals trusted salons and color lines create a recipe to achieve hair greatness. In tandem with the launch of the exciting new partnership with Rent the Runway, Wella will be unveiling its latest product innovation, Oil Reflections. The new multi-sensorial smoothing oil instantly conditions and protects hair for incredible smoothness and shine without weighing it down. Designed by Wella experts, this latest addition to the versatile care & styling line-up works to complement Wella Professionals color, giving color more shine and vibrancy.(1) Whether your hair color is natural or enhanced, Oil Reflections will bring out the beauty of the tones, shades and highlights -- making your hair color glimmer as it reflects the light.

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