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November 28, 2015 9:19 AM ET

Leisure Products

Company Overview of SRAM LLC

Company Overview

SRAM LLC manufactures and markets bike components. The company offers remotes, forks, rear shocks, hydraulic disc brakes, mechanical disc brakes, levers, rim brakes, rotors, bars, seat posts, stems, cranksets, bottom brackets, and pedals; and mountain, road, and urban bikes. It sells its products through dealers and distributors in the United States and internationally. The company was founded in 1987 and is headquartered in Chicago, Illinois. It has operations in Europe and Asia.

1333 North Kingsbury Street

4th Floor

Chicago, IL 60622

United States

Founded in 1987

2,700 Employees





Key Executives for SRAM LLC

Co-Founder, Chairman, Chief Executive Officer and President
Age: 56
Co-Founder and Chief Operating Officer
Age: 51
Chief Financial Officer
Age: 46
Executive Vice President and Director
Age: 55
Vice President of Product & Marketing
Compensation as of Fiscal Year 2015.

SRAM LLC Key Developments

SRAM Recalls Zipp 88 Bicycle Wheel Hubs Due to Crash and Injury Hazards

SRAM recalls Zipp 88 aluminum hubs for bicycle wheels. The hub flange ring on the front hub can fail posing a crash and injury hazard. The remedy is the product will be replaced. Units: About 12,000. The aluminum hub shell is silver. The outside flange ring is gray aluminum in the standard option and blue, gold, gray, pink or red in the ZedTech options. The diameter of the two clinch nuts is approximately 1 inch. The first version of the 88 hub is the only one affected by the recall. The first version has the Z logo on the flange ring. The other versions – not affected by this recall – do not have the Z logo on the flange ring. The hubs were sold in five bike brands and sold separately. Incidents/Injuries: The company reports two incidents of collapsed front wheels. Both resulted in stitches, bruises and lacerations, plus a concussion in one case. Remedy: Consumers should immediately stop using bicycles equipped with the recalled Zipp 88 front hub and contact SRAM for a free replacement hub. Sold at: Specialty bicycle retailers nationwide. Front hub sold for about $215; front wheel with the hub sold for about $920; front and rear wheel set sold for about $2300 and bicycles with the wheel set containing the recalled hub sold for about $5,000 to $12,000. Items were sold between October 2008 and December 2010. Manufacturer: Prodigy Group, Mooresville, Ind. Manufactured in: USA.

SRAM Recalls Hydraulic Bicycle Brakes Due to Crash and Injury Hazards

U.S. Consumer Product Safety Commission announced the recall of SRAM Hydraulic Road Rim Brakes and Hydraulic Road Disc Brakes for bicycles manufactured by SRAM, LLC. The brake systems can fail, posing a crash and injury hazard. The recalled bicycle brake models include SB Red Hydraulic Road Disc, SB Red Hydraulic Road Rim, SB 700 Hydraulic Road Disc and SB 700 Hydraulic Road Rim, used as either front or rear brakes. The SB RED brake lever is labeled "RED" on the body of the lever assembly. The SB 700 brake lever is labeled "S-Series" on the body of the lever assembly. The serial numbers for the recalled brakes have the digit "3" as the fourth digit of the serial number. The serial number can be found on the bottom of the caliper body. The company recalls 25,350 units. The products are sold at specialty bicycle retailers nationwide from May 2013 to December 2013 for between $285 and $581 for the disc or rim brakes. Bicycles sold with the SRAM disc or rim range from $2,500 to $7,500.

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