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August 30, 2015 6:43 PM ET

Leisure Products

Company Overview of Life Fitness, Inc.

Company Overview

Life Fitness, Inc. manufactures commercial and home fitness equipment. The company provides treadmills, exercise bikes, elliptical cross-trainers, summit trainers, and stairclimbers; and game tables and furnishings, billiards tables, game room furniture, and accessories. It markets and sells its products through distributors in the United States and internationally, as well as online. Life Fitness, Inc. was formerly known as Bally Fitness Products, Inc. and changed its name to Life Fitness, Inc. in 1987. The company was founded in 1977 and is based in Schiller Park, Illinois with additional offices worldwide. As of July 9, 1997, Life Fitness, Inc. operates as a subsidiary of Brunswick Corpor...

5100 North River Road

Schiller Park, IL 60176

United States

Founded in 1977





Key Executives for Life Fitness, Inc.

Age: 51
General Counsel
Vice President of Human Resources
Vice President of Marketing, Product Development, Engineering and Business Development and Vice President of Marketing, Product Development, Engineering and Business Development
Director of Industrial Design
Compensation as of Fiscal Year 2015.

Life Fitness, Inc. Key Developments

Life Fitness Announces SI LINE as Distributor, Effective from July 1, 2014

Life Fitness announced the signing of SI LINE as its distributor in Italy, effective July 1, 2014. This strategic partnership will provide Life Fitness customers in Italy with superior support through a strong local infrastructure, knowledgeable sales team and a dedicated service organization.

New Life Fitness Unveils New RS1 and RS3 Recumbent Bikes

Life Fitness announced that it has recently unveiled the new RS1 and RS3 recumbent bikes that feature an easy to enter design and connectivity to fitness apps to help exercisers achieve their goals. The new company Lifecycle Recumbent step through bikes is ideal for all fitness levels from active aging exercisers to athletes interested in home rehab exercises. They feature a step through design for easy entry and exit, and build upon the trend of connectivity in fitness equipment by offering compatibility with several popular fitness apps through the Track plus Console by the company. Customized workout options are available with the new RS1 and RS3 Lifecycle Recumbent Bike models to help exercisers meet individual fitness goals. The bikes are compatible with both the Life Fitness Go and Track plus Consoles to give consumers a choice to meet their fitness needs. Go Console: This innovative console uses an intuitive design to help consumers choose their desired type of workout, allowing exercisers to control resistance, distance and time. The Console's HeartSync technology provides heart rate controlled workouts that focus on fat burning, cardio and heart rate, and daily training workouts for timed exercise sessions. Track Plus Console: In addition to the Go Console features, Lifecycle Recumbent Bikes upgraded to the Track+ Console offer additional personalization options and compatibility with Android and Apple devices. Through Track plus, exercisers can use a wide range of fitness apps, including LFconnect, Bull Trainer, Lose It, Kinomap and EveryMove to keep track of fitness goals, mimic previously biked terrains and create new custom workouts. Additional features include: A bike frame built on the proven design of Lifecycle bikes, offering fitness club quality. A comfortable step-through design with a front assist handle to offer easy entry and exit for exercisers of all fitness levels. Ergonomic mesh seat that adjusts horizontally and reclines to offer a comfortable workout and help exercisers stay motivated to achieve fitness goals, available on the RS3 model. With the wide variety of customizable workouts and innovative technologies offered by the company RS1 and RS3 Lifecycle Recumbent Bikes, exercisers can experience a stable, comfortable and effective workout without ever needing to leave their homes. Like all Life Fitness equipment, the Lifecycle Recumbent Bikes were refined and tested in the same laboratory as the company health club products to ensure superior biomechanics and durability.

Life Fitness Introduces Insignia Series Premium Line of Strength Equipment

Life Fitness announced that it sets a new standard for selectorized strength equipment with Insignia Series, a premium line of strength training products that combines biomechanics with a sleek, modern design. Debuting at IHRSA and available in summer 2014, Insignia Series will replace the successful Life Fitness Signature Series selectorized line with a new look, improved feel and enhanced features. Insignia Series includes 21 selectorized strength training products designed with form and function in mind to offer customizable options for facility owners. The line includes 15 frame color options, 30 upholstery choices and six shroud inlays, giving facilities the flexibility to differentiate and refresh their space. In addition, low profile towers feel more spacious and increase social interaction for exercisers. Life Fitness engineered Insignia Series with enhanced biomechanics to provide a natural feel and smooth workout experience. Popular machines, such as the Chest Press and Shoulder Press, feature independent movements to ensure both the left and right sides of the body perform equal amounts of work. The entire line also includes user-friendly features like easy-to-adjust seats and ergonomic grips. In addition, new technology integrations enable exercisers to tailor the equipment experience to suit their needs and help track their workouts. Insignia Series machines feature an electronic rep counter and timer, as well as LFcodes, an NFC/QR code that provides immediate access to exercise tutorials and set-up tips through the Life Fitness LFconnect mobile app.

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