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November 28, 2015 9:26 AM ET

Leisure Products

Company Overview of Life Fitness, Inc.

Company Overview

Life Fitness, Inc. manufactures commercial and home fitness equipment. The company provides treadmills, exercise bikes, elliptical cross-trainers, summit trainers, and stairclimbers; and game tables and furnishings, billiards tables, game room furniture, and accessories. It markets and sells its products through distributors in the United States and internationally, as well as online. Life Fitness, Inc. was formerly known as Bally Fitness Products, Inc. and changed its name to Life Fitness, Inc. in 1987. The company was founded in 1977 and is based in Schiller Park, Illinois with additional offices worldwide. As of July 9, 1997, Life Fitness, Inc. operates as a subsidiary of Brunswick Corpor...

5100 North River Road

Schiller Park, IL 60176

United States

Founded in 1977





Key Executives for Life Fitness, Inc.

Age: 51
General Counsel
Vice President of Human Resources
Vice President of Marketing, Product Development, Engineering and Business Development and Vice President of Marketing, Product Development, Engineering and Business Development
Director of Industrial Design
Compensation as of Fiscal Year 2015.

Life Fitness, Inc. Key Developments

Life Fitness Announces its Ramsey, Minn. Factory Expansion

Life Fitness will break ground at its Ramsey, Minn., factory to make way for a nearly 50,000-square-foot expansion. The addition comes after production at the factory has nearly doubled over the previous six years. In addition to increased production efficiency, the expansion will provide additional jobs for the local community and surrounding area. Scheduled for completion in March 2016 when the expanded Ramsey facility will total over 330,000 square feet, the expansion will create increased space to allow for a restructuring of the floor layout to improve efficiencies. The addition also will provide Life Fitness with the capacity to accommodate anticipated international growth, and further position the company to provide customers with greater levels of customization and enhanced customer service.

Life Fitness Announces SI LINE as Distributor, Effective from July 1, 2014

Life Fitness announced the signing of SI LINE as its distributor in Italy, effective July 1, 2014. This strategic partnership will provide Life Fitness customers in Italy with superior support through a strong local infrastructure, knowledgeable sales team and a dedicated service organization.

New Life Fitness Unveils New RS1 and RS3 Recumbent Bikes

Life Fitness announced that it has recently unveiled the new RS1 and RS3 recumbent bikes that feature an easy to enter design and connectivity to fitness apps to help exercisers achieve their goals. The new company Lifecycle Recumbent step through bikes is ideal for all fitness levels from active aging exercisers to athletes interested in home rehab exercises. They feature a step through design for easy entry and exit, and build upon the trend of connectivity in fitness equipment by offering compatibility with several popular fitness apps through the Track plus Console by the company. Customized workout options are available with the new RS1 and RS3 Lifecycle Recumbent Bike models to help exercisers meet individual fitness goals. The bikes are compatible with both the Life Fitness Go and Track plus Consoles to give consumers a choice to meet their fitness needs. Go Console: This innovative console uses an intuitive design to help consumers choose their desired type of workout, allowing exercisers to control resistance, distance and time. The Console's HeartSync technology provides heart rate controlled workouts that focus on fat burning, cardio and heart rate, and daily training workouts for timed exercise sessions. Track Plus Console: In addition to the Go Console features, Lifecycle Recumbent Bikes upgraded to the Track+ Console offer additional personalization options and compatibility with Android and Apple devices. Through Track plus, exercisers can use a wide range of fitness apps, including LFconnect, Bull Trainer, Lose It, Kinomap and EveryMove to keep track of fitness goals, mimic previously biked terrains and create new custom workouts. Additional features include: A bike frame built on the proven design of Lifecycle bikes, offering fitness club quality. A comfortable step-through design with a front assist handle to offer easy entry and exit for exercisers of all fitness levels. Ergonomic mesh seat that adjusts horizontally and reclines to offer a comfortable workout and help exercisers stay motivated to achieve fitness goals, available on the RS3 model. With the wide variety of customizable workouts and innovative technologies offered by the company RS1 and RS3 Lifecycle Recumbent Bikes, exercisers can experience a stable, comfortable and effective workout without ever needing to leave their homes. Like all Life Fitness equipment, the Lifecycle Recumbent Bikes were refined and tested in the same laboratory as the company health club products to ensure superior biomechanics and durability.

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