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February 14, 2016 3:03 PM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC is a public relations and communications company. It provides clients with strategic thinking and program execution across a range of public relations, public affairs, reputation and crisis management, advertising, and digital strategies. The company also provides services in the areas of consumer and brand marketing, corporate and financial communications, corporate responsibility, digital, healthcare communications and market access, issues and crisis management, media, public affairs, sports marketing, and technology communications. It serves companies, industry associations, professional services firms, governments, and other organizations in the United States and ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer, Worldwide President and Chairman of Penn Schoen Berland
Age: 61
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice, Member of Executive Board and Chief Executive Officer of North of Nine Communications
Chief Executive Officer of UK, President of UK and Director of Global Affiliate
Compensation as of Fiscal Year 2015.

Burson-Marsteller, LLC Key Developments

Teresa Henderson Joins Burson-Marsteller as Southwest Market Leader, Managing Director, U.S. Corporate and Financial Practice

Burson-Marsteller announced Teresa Henderson has joined as Market Leader for the Southwest and a Managing Director in the firm's U.S. Corporate and Financial Practice. She is based in Dallas and reports to Alan Sexton, Chair of the U.S. Corporate Practice and New York Market Leader. Henderson has 25 years of experience as a trusted C-suite advisor and has deep experience in corporate communications, reputation, and issues and crisis management across multiple industries including healthcare, consumer, technology, energy, education and professional services. In her new role, she will manage a variety of clients and help drive business development in the Southwest market. Before joining Burson-Marsteller, Henderson was Senior Vice President of Client Development for Saxum and was instrumental in winning clients including Hess Corp., Interstate Natural Gas Association of America and RigNet. Henderson currently serves on the board of directors and executive committee for the SPCA of Texas and on the Leadership Dallas Alumni Board.

NextVR Names Burson-Marsteller as Agency of Record

Burson-Marsteller announced that it has been named agency of record for NextVR. Burson-Marsteller will work with NextVR to provide media relations, grow their business across markets and help identify new partnerships. With its patented technology, NextVR is the only company capable of transmitting live high definition, three-dimensional virtual reality content over the Internet delivering a completely immersive and life-like experience for the viewer. NextVR partners with global entertainment, sporting and technology brands to deliver virtual reality experiences ranging from rock concerts to sporting events to fashion shows.

Zebra Technologies Names Burson-Marsteller as Agency of Record

Burson-Marsteller announced that Zebra Technologies Corporation has selected it as its agency of record. Burson-Marsteller will serve Zebra in more than 11 countries across North America, EMEA and Latin America. Burson-Marsteller will provide corporate and product communications services to help Zebra elevate its brand among senior executives in Fortune 1,000 companies and communicate the unique value of Zebra's real-time visibility into physical assets as it relates to the growing IoT market. In addition, the firm will deploy its Fan Experience offering in leveraging Zebra's partnership with the NFL to raise awareness for the company's broad portfolio of solutions to help organizations gain greater visibility into their operations.

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