August 22, 2017 11:23 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC operates as a public relations and communications firm. It offers clients with counsel and program development in the areas of public relations, public affairs, reputation and crisis management, digital strategy, advertising, and other communications services. The company also provides consumer and brand marketing, corporate and financial communications, healthcare communications and market access, technology communications, sports marketing, media relations, and health technology services. It serves global companies, industry associations, professional services firms, governments, and other large organizations in the United States and internationally. The company was ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer and Chairman of Penn Schoen Berland
Age: 63
Worldwide President
CEO of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice & Member of Executive Board
Compensation as of Fiscal Year 2017.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Appoints Stephen Day as CEO of its UK Operations

Burson-Marsteller announced Stephen Day has been named CEO of its UK operations, effective immediately. Day joined Burson-Marsteller in April 2014 as Managing Director, UK Practice Chair, Public Affairs and Political Communications, and took on the additional role of Chief Operating Officer of the UK market in January 2016. Under Day's leadership, the firm's public affairs team and revenues have seen significant growth and the practice is now market leading in the UK.

Burson-Marsteller Announces Executive Changes in Burson-Marsteller Netherlands

Burson-Marsteller announced Barbara Mulder has been appointed as CEO of Burson-Marsteller Netherlands, effective June 15, replacing Johan Nijlaan. Barbara joined Burson-Marsteller in January 2016 as Senior Director. Barbara has over 25 years of international experience in corporate and crisis communications and public affairs. She has held both in-house and agency positions, providing strategic advice and programme execution support across multiple communications disciplines.

Burson-Marsteller Appoints Patricia S. Caballero (Patty) as Managing Director, U.S. Business Development

Burson-Marsteller appointed Patricia S. Caballero (Patty) as Managing Director, U.S. Business Development. She will manage the U.S. region's new business and marketing strategy to ensure new business growth across all practices, including Consumer and Brand Marketing, Corporate and Financial, Digital, Healthcare, Public Affairs & Crisis and Technology. With more than 25 years of experience as a communications and marketing executive, Caballero has expertise in developing and implementing strategies that promote engagement, awareness and action. She has held senior positions in corporate and agency environments, working with Fortune 500 companies, government entities and strategic partners. Most recently, she was Senior Vice President, Corporate Communications, greyhealth group (ghg), where she led the corporate communications practice and was responsible for growing client business. Before joining ghg, she worked at Cigna from 2001-2011 where she held two different roles - as Director of Marketing (2006-2011).

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