January 23, 2017 4:12 PM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC operates as a public relations and communications firm. It offers clients with counsel and program development in the areas of public relations, public affairs, reputation and crisis management, digital strategy, advertising, and other communications services. The company also provides consumer and brand marketing, corporate and financial communications, healthcare communications and market access, technology communications, sports marketing, media relations, and health technology services. It serves global companies, industry associations, professional services firms, governments, and other large organizations in the United States and internationally. The company was ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer and Chairman of Penn Schoen Berland
Age: 62
Worldwide President
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice, Member of Executive Board and Chief Executive Officer of North of Nine Communications
Compensation as of Fiscal Year 2016.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Appoints Helaine Klasky as U.S. Public Affairs and Crisis Practice Chair

Burson-Marsteller announced that Helaine S. Klasky has been named Chair, U.S. Public Affairs and Crisis Practice, effective immediately. Klasky will be responsible for building the practice's extensive client portfolio and helping clients achieve their corporate and public-policy objectives. Klasky worked at GE for more than seven years serving as Chief Communications Officer for GE Energy Management, and creating and then leading GE's global public affairs function. She also served as Senior Adviser for GE Business Innovations. Throughout her tenure at GE, she advised senior leaders on communications, public affairs and outreach strategies, including thought leadership and digital engagement. She also developed and drove strategies and data analytics to maximize customer engagement and business growth. Through identifying and creating relationships with key stakeholders, she helped further position the company as an industry leader and improve the market conditions for growth. Before GE, Klasky spent eight years as Chief Communications Officer and Associate Vice President at Yale University, where she developed and implemented strategic communications plans for the University and spearheaded communications for many of its science and global initiatives.

Burson-Marsteller Appoints Tom Eslinger as Creative Director

Burson-Marsteller announced that Tom Eslinger has been named as the firm's Global Chief Creative Officer, effective immediately. He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality. Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts.

Burson-Marsteller Announces Executive Changes

Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell. Fernandez joined Burson-Marsteller in September 2016 as Chair, Global Corporate and Financial Practice to spearhead client development, strategy and new offerings for the Practice In his new role, Michael Law will work with on major client engagements and new business opportunities.

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