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October 04, 2015 7:49 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC is a public relations and communications company. It provides clients with strategic thinking and program execution across a range of public relations, public affairs, reputation and crisis management, advertising, and digital strategies. The company also provides services in the areas of consumer and brand marketing, corporate and financial communications, corporate responsibility, digital, healthcare communications and market access, issues and crisis management, media, public affairs, sports marketing, and technology communications. It serves companies, industry associations, professional services firms, governments, and other organizations in the United States and ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer, Worldwide President and Chairman of Penn Schoen Berland
Age: 61
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice, Member of Executive Board and Chief Executive Officer of North of Nine Communications
Chief Executive Officer of UK, President of UK and Director of Global Affiliate
Compensation as of Fiscal Year 2015.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Netherlands Announces Executive Changes

Burson-Marsteller announced that Johan Nijlaan has been named CEO of Burson-Marsteller Netherlands, effective October 1, 2015. Nijlaan takes over from Kees Boef who has led the agency successfully since 2008 and is leaving to take on an in-house role. Nijlaan joined Burson-Marsteller in 2014 as Managing Director and will focus on continuing the steady growth of Burson-Marsteller in the Netherlands.

Burson-Marsteller Appoints Brett Pulley as Senior Advisor

Burson-Marsteller announced that Brett Pulley has joined the firm as a Senior Advisor. Pulley will work closely with senior leadership to build business and strengthen client relationships. Pulley is the Dean of the Scripps Howard School of Journalism and Communications at Hampton University.

Burson-Marsteller Announces Executive Changes

Burson-Marsteller announced that, effective immediately, Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi. Key succeeds Terri-Helen Gaynor, who has resigned from the company for personal and family reasons. Sagar succeeds Patrick Ford, who has moved back to the U.S. and continues as a Burson-Marsteller Worldwide Vice Chair and its Global Chief Client Officer. Both Sagar and Key report to Worldwide Chair and CEO Donald A. Baer, and they join Burson-Marsteller's Global Senior Leadership Team. Key had served as Chief Operating Officer for Asia-Pacific for the past year and was acting Hong Kong Market Leader until earlier 2015. She joined Burson-Marsteller in 2010 as Korea Market Leader, having previously served in senior roles at Edelman in Japan, Korea and Hong Kong. Her expertise spans a range of industry sectors including technology, healthcare and automotive, as well as international corporate affairs.

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