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July 04, 2015 1:54 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC is a public relations and communications company. It provides clients with strategic thinking and program execution across a range of public relations, public affairs, reputation and crisis management, advertising, and digital strategies. The company also provides services in the areas of consumer and brand marketing, corporate and financial communications, corporate responsibility, digital, healthcare communications and market access, issues and crisis management, media, public affairs, sports marketing, and technology communications. It serves companies, industry associations, professional services firms, governments, and other organizations in the United States and ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer, Worldwide President and Chairman of Penn Schoen Berland
Age: 61
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice, Member of Executive Board and Chief Executive Officer of North of Nine Communications
Chief Executive Officer of UK, President of UK and Director of Global Affiliate
Compensation as of Fiscal Year 2015.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Announces Executive Changes

Burson-Marsteller announced that, effective immediately, Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi. Key succeeds Terri-Helen Gaynor, who has resigned from the company for personal and family reasons. Sagar succeeds Patrick Ford, who has moved back to the U.S. and continues as a Burson-Marsteller Worldwide Vice Chair and its Global Chief Client Officer. Both Sagar and Key report to Worldwide Chair and CEO Donald A. Baer, and they join Burson-Marsteller's Global Senior Leadership Team. Key had served as Chief Operating Officer for Asia-Pacific for the past year and was acting Hong Kong Market Leader until earlier 2015. She joined Burson-Marsteller in 2010 as Korea Market Leader, having previously served in senior roles at Edelman in Japan, Korea and Hong Kong. Her expertise spans a range of industry sectors including technology, healthcare and automotive, as well as international corporate affairs.

Burson-Marsteller Appoints Jorge Ortega as Executive Vice President, Managing Director of Agency's Miami Office

Burson-Marsteller announced that Jorge Ortega has joined the company as executive vice president and managing director of the agency's Miami office, which serves the Florida market and is the headquarters for Latin America regional business. He will lead a multidisciplinary team of communications professionals supporting clients in brand communications, public and corporate affairs, reputation management, crisis response and digital strategies. Ortega will provide strategic and creative counsel while helping clients leverage it's suite of global services and diverse talent. This will be Ortega's second term with the company, where he began his career. Ortega has broad experience in corporate and brand communications, issues and crisis management and expertise in Hispanic marketing. Prior to rejoining the company, he was founder and managing partner of Newlink America.

Burson-Marsteller Launches StudioB

Burson-Marsteller announced the U.S. launch of Burson-Marsteller StudioB, a fully integrated, real-time, data-driven center of creativity, content production and distribution. Burson-Marsteller StudioB will build an integrated approach that cuts across practice groups to provide clients with the most innovative creative and strategic communications services. It combines the firm's proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels. Burson-Marsteller StudioB is currently being rolled out across the firm's U.S. offices, beginning in New York, Washington, D.C. and Chicago, with global expansion expected.

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