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April 27, 2015 5:05 AM ET


Company Overview of Burson-Marsteller, LLC

Company Overview

Burson-Marsteller, LLC is a public relations and communications company. It provides clients with strategic thinking and program execution across a range of public relations, public affairs, reputation and crisis management, advertising, and digital strategies. The company also provides services in the areas of consumer and brand marketing, corporate and financial communications, corporate responsibility, digital, healthcare communications and market access, issues and crisis management, media, public affairs, sports marketing, and technology communications. It serves companies, industry associations, professional services firms, governments, and other organizations in the United States and ...

230 Park Avenue South

New York, NY 10003-1528

United States

Founded in 1953





Key Executives for Burson-Marsteller, LLC

Worldwide Chairman, Worldwide Chief Executive Officer, Worldwide President and Chairman of Penn Schoen Berland
Age: 60
Chief Executive Officer of Burson-Marsteller Australia and Market Leader of Burson-Marsteller Australia
Worldwide Chief Operating Officer and Worldwide Chief Financial Officer
Chairwoman of Global Technology Practice, Member of Executive Board and Chief Executive Officer of North of Nine Communications
Chief Executive Officer of UK, President of UK and Director of Global Affiliate
Compensation as of Fiscal Year 2014.

Burson-Marsteller, LLC Key Developments

Burson-Marsteller Launches StudioB

Burson-Marsteller announced the U.S. launch of Burson-Marsteller StudioB, a fully integrated, real-time, data-driven center of creativity, content production and distribution. Burson-Marsteller StudioB will build an integrated approach that cuts across practice groups to provide clients with the most innovative creative and strategic communications services. It combines the firm's proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels. Burson-Marsteller StudioB is currently being rolled out across the firm's U.S. offices, beginning in New York, Washington, D.C. and Chicago, with global expansion expected.

Meltwater Names Burson-Marsteller as Agency of Record

Burson-Marsteller announced that Meltwater has named it agency of record. Burson-Marsteller will work with Meltwater in key markets in North America, Europe and Asia-Pacific to provide media relations, product launch support and overall brand management.

Burson-Marsteller Names Jon Wentzel as Executive Vice President, U.S. Chief Client Officer

Burson-Marsteller announced that Jon Wentzel has joined the company as Executive Vice President, U.S. Chief Client Officer. Wentzel will work closely with U.S. CEO Michael Law to build client relationships, ensure access to Burson-Marsteller’s full suite of services and implement best practices in client service nationwide. Before joining Burson-Marsteller, Wentzel spent nearly 20 years with Ogilvy Public Relations in two separate stints. Most recently he served for 10 years as Executive Vice President, Corporate & Public Affairs Practice Lead for Ogilvy Public Relations in the firm’s West Region, responsible for financial performance, client service, business development, talent management and professional development of senior staff, in addition to serving as lead on two of the region’s largest clients.

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