Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

October 07, 2015 9:37 AM ET


Company Overview of Information Resources, Inc.

Company Overview

Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services. The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies. It also provides analytics and in-market execution solutions, including price and promotion, assortment, supply chain, joint business plan...

150 North Clinton Street

Chicago, IL 60661-1416

United States

Founded in 1979

3,600 Employees





Key Executives for Information Resources, Inc.

Chief Executive Officer, President and Director
Age: 50
Chief Financial Officer
Executive Vice President of Global Operations
Group President of IRI North America
Age: 60
Group President of International Services
Compensation as of Fiscal Year 2015.

Information Resources, Inc. Key Developments

IRI Joins Forces with Return Path to Offer FMCG Companies E-commerce Receipt and Transaction Data

Information Resources, Inc. and Return Path announced an alliance through which IRI will integrate data from Return Path's Consumer Insight business and other e-commerce transactional datasets that will create the most comprehensive view of the rapidly growing online activity in the consumer packaged goods industry. With this new, integrated dataset, CPG marketers will gain a significantly enhanced understanding of e-commerce activity and the interaction of online purchasing with traditional brick-and-mortar transactions, plus a deeper awareness of the path to purchase. This complete view will provide more effective shopper insights, marketing activation, and a holistic approach to measurement. Return Path’s Consumer Insight business provides in-depth visibility of consumer behavior in real time. It captures shoppers’ inbox data, which provides a unique, real-time view of behavior, from brand affinity to detailed purchase records. Consumer Insight provides the right data to guide smarter decisions and better business results. This is Return Path’s first comprehensive data alliance, and the company selected IRI based on its client relationships and superior e-commerce offerings. Through the alliance, IRI will gain access to e-commerce receipt data as well as purchase data and will collaborate with Return Path on future products and services, such as scorecards, analytic services and market share reports. In addition, the alliance will give IRI clients new access to e-commerce purchase data, including product-level, basket and unique transaction information, such as pickup versus delivery.

Information Resources Appoints Joan M. Lewis as Senior Advisor

Information Resources, Inc. announced that Joan M. Lewis will work with the company as a Senior Advisor. She will work closely with Andrew Appel, IRI’s president and chief executive officer, and the IRI management team on enhancing its growth delivered portfolio of technology and data-enabled products and services. Additionally, she will team with IRI’s executive and client leadership to support client engagements and new business pursuits. Finally, she will work closely with IRI’s fast growing Media Center of Excellence that focuses on radically improving media spend by leveraging the impact of media on sales lift. Lewis formerly served as a global senior executive with Procter & Gamble (P&G). During her more than 25-year tenure at P&G, Lewis’ extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&G’s massive advertising budget, year on year, for over eight years; reinventing P&G’s brand building practices; simplifying P&G’s product launch cycle; and guiding the company’s direction in both traditional and digital media. In Lewis’ last position at P&G, global officer and senior vice president, Consumer & Market Knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.

Information Resources Launches Two New Premium Data Packages to Enable Better Understanding Impact of Weather and Gas Prices on Shopper Decisions

Information Resources, Inc. announced that weather conditions and gas prices are now integrated within IR's Market Measurement service, leveraging IRI's Liquid Data information and insights platform. For the first time ever, IRI clients can now integrate the weather data and gas data into a variety of IRI solutions, including enterprise software, such as IRI Market Advantage, or as a data layer within custom consulting and analytics projects. These new causal factors represent IR's ongoing efforts to make available information on additional drivers to sales. For example, the weather data enable clients to answer questions about how specific temperature levels impact sales, what categories or items are most influenced by specific weather conditions, and how those shifts vary by geography and client.

Similar Private Companies By Industry

Company Name Region
Eaglemont Entertainment, LLC United States
Richards/Carlberg United States
San Marcos Daily Record United States
Candice Jensen Productions United States
Sheyenne Valley Broadcasting, Inc. United States

Recent Private Companies Transactions

June 10, 2015
Gira Foodservice SA
April 21, 2015

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Information Resources, Inc., please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at