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August 04, 2015 4:03 PM ET

Media

Company Overview of Information Resources, Inc.

Company Overview

Information Resources, Inc. provides market and shopper information, predictive analysis, and foresight services. It offers market, consumer, and shopper intelligence services; retail tracking information services; online and offline marketing ROI strategy and effectiveness solutions; predictive analytics and modeling services; enterprise-class business intelligence software platforms and solutions; pricing, trade promotion, and brand portfolio maximization solutions; store level and merchandising insights; and strategic consulting and thought leadership services. The company’s solutions and services include advantage portfolio, consumer and shopper understanding, growth and new product inno...

150 North Clinton Street

Chicago, IL 60661-1416

United States

Founded in 1979

3,600 Employees

Phone:

312-726-1221

Fax:

312-726-8214

Key Executives for Information Resources, Inc.

Chief Executive Officer, President and Director
Age: 50
Chief Financial Officer
Executive Vice President of Global Operations
Group President of IRI North America
Age: 60
Group President of International Services
Compensation as of Fiscal Year 2015.

Information Resources, Inc. Key Developments

IRI Joins Forces with Return Path to Offer FMCG Companies E-commerce Receipt and Transaction Data

Information Resources, Inc. and Return Path announced an alliance through which IRI will integrate data from Return Path's Consumer Insight business and other e-commerce transactional datasets that will create the most comprehensive view of the rapidly growing online activity in the consumer packaged goods industry. With this new, integrated dataset, CPG marketers will gain a significantly enhanced understanding of e-commerce activity and the interaction of online purchasing with traditional brick-and-mortar transactions, plus a deeper awareness of the path to purchase. This complete view will provide more effective shopper insights, marketing activation, and a holistic approach to measurement. Return Path’s Consumer Insight business provides in-depth visibility of consumer behavior in real time. It captures shoppers’ inbox data, which provides a unique, real-time view of behavior, from brand affinity to detailed purchase records. Consumer Insight provides the right data to guide smarter decisions and better business results. This is Return Path’s first comprehensive data alliance, and the company selected IRI based on its client relationships and superior e-commerce offerings. Through the alliance, IRI will gain access to e-commerce receipt data as well as purchase data and will collaborate with Return Path on future products and services, such as scorecards, analytic services and market share reports. In addition, the alliance will give IRI clients new access to e-commerce purchase data, including product-level, basket and unique transaction information, such as pickup versus delivery.

Information Resources Appoints Joan M. Lewis as Senior Advisor

Information Resources, Inc. announced that Joan M. Lewis will work with the company as a Senior Advisor. She will work closely with Andrew Appel, IRI’s president and chief executive officer, and the IRI management team on enhancing its growth delivered portfolio of technology and data-enabled products and services. Additionally, she will team with IRI’s executive and client leadership to support client engagements and new business pursuits. Finally, she will work closely with IRI’s fast growing Media Center of Excellence that focuses on radically improving media spend by leveraging the impact of media on sales lift. Lewis formerly served as a global senior executive with Procter & Gamble (P&G). During her more than 25-year tenure at P&G, Lewis’ extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&G’s massive advertising budget, year on year, for over eight years; reinventing P&G’s brand building practices; simplifying P&G’s product launch cycle; and guiding the company’s direction in both traditional and digital media. In Lewis’ last position at P&G, global officer and senior vice president, Consumer & Market Knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.

Information Resources Launches Two New Premium Data Packages to Enable Better Understanding Impact of Weather and Gas Prices on Shopper Decisions

Information Resources, Inc. announced that weather conditions and gas prices are now integrated within IR's Market Measurement service, leveraging IRI's Liquid Data information and insights platform. For the first time ever, IRI clients can now integrate the weather data and gas data into a variety of IRI solutions, including enterprise software, such as IRI Market Advantage, or as a data layer within custom consulting and analytics projects. These new causal factors represent IR's ongoing efforts to make available information on additional drivers to sales. For example, the weather data enable clients to answer questions about how specific temperature levels impact sales, what categories or items are most influenced by specific weather conditions, and how those shifts vary by geography and client.

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