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May 07, 2015 1:26 AM ET


Company Overview of Information Resources, Inc.

Company Overview

Information Resources, Inc. provides market and shopper information, predictive analysis, and foresight services. It offers market, consumer, and shopper intelligence services; retail tracking information services; online and offline marketing ROI strategy and effectiveness solutions; predictive analytics and modeling services; enterprise-class business intelligence software platforms and solutions; pricing, trade promotion, and brand portfolio maximization solutions; store level and merchandising insights; and strategic consulting and thought leadership services. The company’s solutions and services include advantage portfolio, consumer and shopper understanding, growth and new product inno...

150 North Clinton Street

Chicago, IL 60661-1416

United States

Founded in 1979

3,600 Employees





Key Executives for Information Resources, Inc.

Chief Executive Officer, President and Director
Age: 49
Chief Financial Officer
Executive Vice President of Global Operations
Group President of IRI North America
Age: 59
Group President of International Services
Compensation as of Fiscal Year 2014.

Information Resources, Inc. Key Developments

Information Resources Launches Two New Premium Data Packages to Enable Better Understanding Impact of Weather and Gas Prices on Shopper Decisions

Information Resources, Inc. announced that weather conditions and gas prices are now integrated within IR's Market Measurement service, leveraging IRI's Liquid Data information and insights platform. For the first time ever, IRI clients can now integrate the weather data and gas data into a variety of IRI solutions, including enterprise software, such as IRI Market Advantage, or as a data layer within custom consulting and analytics projects. These new causal factors represent IR's ongoing efforts to make available information on additional drivers to sales. For example, the weather data enable clients to answer questions about how specific temperature levels impact sales, what categories or items are most influenced by specific weather conditions, and how those shifts vary by geography and client.

Information Resources, Inc. Appoints Michael Rosenthal as Executive Vice President of Global Operations

Information Resources, Inc. announced that Michael Rosenthal has joined the company as executive vice president of Global Operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and chief executive officer of the company.

Information Resources, Inc. Announces New Platinum Line of Solutions Powered by Datalogix's Shopper Data

Information Resources, Inc. (IRI) and Datalogix, Inc. announced that IRI's new 'Platinum' line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models. Through the agreement, Datalogix will provide retailer shopper transaction data to IRI on tens of millions of households for use with IRI's existing National Consumer Panel data to create the consumer and shopper insights platform in the industry. IRI will be able to use Datalogix data from frequent shopper programs (FSP) in its syndicated consumer and shopper insights platform, as well as in other advanced analytics offerings. IRI will utilize this information to enhance the capabilities of services, including price and trade promotion analyses, predictive analytics through its Hendry Market Structure solution, and marketing mix modeling. In addition, under the agreement, Datalogix will be able to utilize IRI's Liquid Data(R) platform technology along with select applications, including Consumer & Shopper Insights Advantage(TM) (CSIA) and Market Advantage(TM) (MA), to enhance its all-outlet sales measurement coverage. Datalogix also gains access to IRI's Product Dictionary, which provides five levels of essential information on CPG products, including department, category, manufacturer, brand and UPC data. It also includes multiple volumetric measures, such as ounces, counts, rolls and liters.

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