March 02, 2015 1:03 AM ET


Company Overview of Information Resources, Inc.

Company Overview

Information Resources, Inc. provides market and shopper information, predictive analysis, and foresight services. It offers market, consumer, and shopper intelligence services; retail tracking information services; online and offline marketing ROI strategy and effectiveness solutions; predictive analytics and modeling services; enterprise-class business intelligence software platforms and solutions; pricing, trade promotion, and brand portfolio maximization solutions; store level and merchandising insights; and strategic consulting and thought leadership services. The company’s solutions and services include advantage portfolio, consumer and shopper understanding, growth and new product inno...

150 North Clinton Street

Chicago, IL 60661-1416

United States

Founded in 1979

3,600 Employees





Key Executives for Information Resources, Inc.

Chief Executive Officer, President and Director
Age: 49
Chief Financial Officer
Executive Vice President of Global Operations
Group President of IRI North America
Age: 59
Group President of International Services
Compensation as of Fiscal Year 2014.

Information Resources, Inc. Key Developments

Information Resources, Inc. Appoints Michael Rosenthal as Executive Vice President of Global Operations

Information Resources, Inc. announced that Michael Rosenthal has joined the company as executive vice president of Global Operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and chief executive officer of the company.

Information Resources, Inc. Announces New Platinum Line of Solutions Powered by Datalogix's Shopper Data

Information Resources, Inc. (IRI) and Datalogix, Inc. announced that IRI's new 'Platinum' line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models. Through the agreement, Datalogix will provide retailer shopper transaction data to IRI on tens of millions of households for use with IRI's existing National Consumer Panel data to create the consumer and shopper insights platform in the industry. IRI will be able to use Datalogix data from frequent shopper programs (FSP) in its syndicated consumer and shopper insights platform, as well as in other advanced analytics offerings. IRI will utilize this information to enhance the capabilities of services, including price and trade promotion analyses, predictive analytics through its Hendry Market Structure solution, and marketing mix modeling. In addition, under the agreement, Datalogix will be able to utilize IRI's Liquid Data(R) platform technology along with select applications, including Consumer & Shopper Insights Advantage(TM) (CSIA) and Market Advantage(TM) (MA), to enhance its all-outlet sales measurement coverage. Datalogix also gains access to IRI's Product Dictionary, which provides five levels of essential information on CPG products, including department, category, manufacturer, brand and UPC data. It also includes multiple volumetric measures, such as ounces, counts, rolls and liters.

Information Resources, Inc. Presents at BMO Capital Markets 2014 Technology & Digital Media Conference, Dec-09-2014 10:30 AM

Information Resources, Inc. Presents at BMO Capital Markets 2014 Technology & Digital Media Conference, Dec-09-2014 10:30 AM. Venue: Grand Hyatt New York, New York, New York, United States. Speakers: Krishnakumar S. Davey, President of IRI Analytics & Consulting.

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