October 22, 2016 12:10 AM ET


Company Overview of Performics Inc.

Company Overview

Performics Inc. provides performance marketing services. It offers performance content, performance media, planning and insight, analytics and technology, performance social, performance local, and performance mobility services. The company has a strategic business alliance with InfoCubic. Performics Inc. was formerly known as DoubleClick Performics, Inc. The company was founded in 1998 and is based in Chicago, Illinois with locations in the Americas; Europe, the Middle East, and Africa; and the Asia Pacific. Performics Inc. operates as a subsidiary of Zenith Optimedia Group Limited.

111 East Wacker

Suite 1500

Chicago, IL 60601

United States

Founded in 1998





Key Executives for Performics Inc.

Global Chief Executive Officer and Global President
Global Chief Financial Officer
Global Chief Operating Officer
Chief Executive Officer of APAC
Managing Director of Performics UK
Compensation as of Fiscal Year 2016.

Performics Inc. Key Developments

Performics Announces Executive Changes

Performics announced key leadership changes designed to strengthen its position as a data-driven business leader. Amy Krauss and Josh Dwiggins have been promoted to executive vice president, Client Solutions, and Mary Matyas and Sue McDonnell have been appointed to the positions of senior vice president, Client Solutions, for the east and central regions, respectively. Krauss and Dwiggins report directly to Scott Shamberg, president, U.S. for Performics. Based in Chicago, Amy Krauss has been with Performics since 2007, successfully leading multifaceted client engagements for major financial services, CPG and hospitality brands. In her new role Krauss will be responsible for integrated account solutions and will oversee Performics client portfolios for the central and eastern regions. Based in New York, Mary Matyas joins the agency in the position of senior vice president, Client Solutions, Eastern Region. In the new role, she leads Performics' New York and Atlanta offices, reporting to Krauss. Matyas joins the agency from iCrossing, where she led the company's regional operations and helped grow its client portfolio including LG, DirectTV and Lego. Matyas also spent five years at American Express. Based in Chicago, Sue McDonnell has been appointed senior vice president, Client Solutions, Central Region, also reporting to Krauss. McDonnell will manage the agency's Midwest accounts. Before Performics she led marketing for the Local Commerce and Innovation Team at Sears Holdings Corporation, developing a suite of mobile apps and products. Prior to that, she was VP of Client Services at Experian Marketing Services, working on brands such as Home Depot, Intuit and Williams Sonoma.

Performics Eyes Acquisitions

Performics Inc. is looking for acquisition opportunities. Michael Kahn, Chief Executive Officer of Performics, said, "Frubis has developed an enviable reputation in the region for its considerable expertise in digital platforms and its range of digital marketing solutions. Argentina is a key market for our group of companies so we are thrilled to have Frubis become part of the global Performics network, which continues to expand, through both organic growth and key acquisitions around the world."

Performics Appoints Joe Reinstein as Executive Vice President of Integrated Services

Performics has hired Joe Reinstein, former senior strategist within the Obama administration. As executive vice president of integrated services, Reinstein will oversee the agency’s pivotal planning & insights, business development and marketing practices and will report into Scott Shamberg, Performics’ U.S. president. During his tenure at the White House, Reinstein created events to support initiatives for the President and First Lady, in turn creating compelling content for the administration’s digital platforms. As director of surrogates at Obama for America, his team produced influencer content that leveraged powerful analytics to create the grassroots online community in history.

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