January 23, 2017 7:04 PM ET


Company Overview of Doner Company

Company Overview

Doner Company, doing business as Doner Advertising, operates as an independent advertising agency. The company creates and manages various aspects of the brand experience across various medias, including TV, print, radio, outdoor, direct marketing, CRM, interactive/digital, POS, collateral, sales promotion, design, branded content, experiential, and social media—even apps. Its services include market analysis, business planning, local media planning and buying, collaboration, strategic planning, and performance analysis. Doner Company was formerly known as W B Doner & Company, Inc. The company was founded in 1937 and is based in Southfield, Michigan.

25900 Northwestern Highway

Southfield, MI 48075

United States

Founded in 1937





Key Executives for Doner Company

Co-Chief Executive Officer and President
Chief Financial Officer and Chief Operating Officer
Chief Marketing Officer and Executive Vice President
Senior Vice President and Account Director
Senior Vice President and Associate Media Director
Compensation as of Fiscal Year 2016.

Doner Company Key Developments

Rob Strasberg Leaves Doner as Global Creative Chairman

Rob Strasberg is leaving his post as Doner's Global Creative Chairman to become co-CEO of nonprofit Humble Design Fueled by U-Haul. Strasberg will share Humble Design oversight with his wife, Treger, who in 2009 co-founded the charity. At Doner, Strasberg held the titles of co-CEO and Chief Creative Officer until August when he was promoted to Global Creative Chairman. He co-owned Doner before selling to MDC Partners in 2011.

Doner Succeeds Mullen as Agency of Record of Food Lion

Food Lion announced that it has selected Doner as its advertising agency of record, effective immediately. Doner will help evolve Food Lion's brand strategy through integrated marketing planning, targeted advertising campaigns, and media planning and buying. Doner succeeds Mullen as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as the first quarter of 2016.

Doner Announces Executive Appointments

Doner announced it has appointed Jason Gaboriau as EVP, Executive Creative Director, Doner LA and Zihla Salinas as EVP, Managing Director, Doner LA. In these new roles, the two leaders will leverage their deep, wide-ranging industry experience to grow and define Doner LA's vision for the future, uncover unique opportunities for new and existing clients and innovate by using new approaches to problem solving that challenge traditional thinking, while establishing a strong collaboration between strategy and creative. They will report to David DeMuth, co-CEO and President, Doner and Rob Strasberg, co-CEO and Chief Creative Officer, Doner. In her role as EVP, Managing Director, Salinas will develop and oversee all of Doner LA's operations and be an integral part in bringing its vision to life, working closely with Gaboriau. Salinas joins Doner LA from partner company MDC Partners, where she served as SVP Strategy and Development. Prior to that she was the CMO of Rapp, where she lead business development, agency branding and client strategy on digital and multi-channel CRM and initiatives. During her career, Salinas held senior positions at companies including Meredith Xcelerated Marketing, Genex and O'Grady Meyers, where she excelled in the rapid expansion of digital strategies and married creative ideas with strategic insights to grow and develop new business. As EVP, Executive Creative Director of Doner LA, Gaboriau will oversee the creative work and will be responsible for the overall creative direction for the agency's clients, as well as Doner LA. In addition, his work with Salinas will be instrumental in harmonizing creativity with strategy across all or any media for the agency's growing client roster and for the culture of Doner LA. Most recently, Gaboriau served as VP, Executive Creative Director at Crispin, Porter + Bogusky LA, where he grew the agency from a small production outpost with one client to a fully integrated agency with over 100 employees and several clients such as Paddy Power, Turkish Airlines and NBA 2K.

Similar Private Companies By Industry

Company Name Region
"It" Girl Public Relations United States
+SmithGifford, Inc. United States
.TV Technologies, Inc. United States
@International Services, Inc. United States
1 Chronicles 14, L.P. United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Bloomberg L.P. United States
The Advertising Council, Inc. United States
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Doner Company, please visit www.doner.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.