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February 14, 2016 1:20 AM ET


Company Overview of Doner Company

Company Overview

Doner Company, doing business as Doner Advertising, operates as an independent advertising agency. The company creates and manages various aspects of the brand experience across various medias, including TV, print, radio, outdoor, direct marketing, CRM, interactive/digital, POS, collateral, sales promotion, design, branded content, experiential, and social media—even apps. Its services include market analysis, business planning, local media planning and buying, collaboration, strategic planning, and performance analysis. Doner Company was formerly known as W B Doner & Company, Inc. The company was founded in 1937 and is based in Southfield, Michigan.

25900 Northwestern Highway

Southfield, MI 48075

United States

Founded in 1937





Key Executives for Doner Company

Co-Chief Executive Officer and Chief Creative Officer
Co-Chief Executive Officer and President
Chief Financial Officer and Chief Operating Officer
Chief Marketing Officer and Executive Vice President
Senior Vice President and Account Director
Compensation as of Fiscal Year 2015.

Doner Company Key Developments

Doner Succeeds Mullen as Agency of Record of Food Lion

Food Lion announced that it has selected Doner as its advertising agency of record, effective immediately. Doner will help evolve Food Lion's brand strategy through integrated marketing planning, targeted advertising campaigns, and media planning and buying. Doner succeeds Mullen as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as the first quarter of 2016.

Doner Announces Executive Appointments

Doner announced it has appointed Jason Gaboriau as EVP, Executive Creative Director, Doner LA and Zihla Salinas as EVP, Managing Director, Doner LA. In these new roles, the two leaders will leverage their deep, wide-ranging industry experience to grow and define Doner LA's vision for the future, uncover unique opportunities for new and existing clients and innovate by using new approaches to problem solving that challenge traditional thinking, while establishing a strong collaboration between strategy and creative. They will report to David DeMuth, co-CEO and President, Doner and Rob Strasberg, co-CEO and Chief Creative Officer, Doner. In her role as EVP, Managing Director, Salinas will develop and oversee all of Doner LA's operations and be an integral part in bringing its vision to life, working closely with Gaboriau. Salinas joins Doner LA from partner company MDC Partners, where she served as SVP Strategy and Development. Prior to that she was the CMO of Rapp, where she lead business development, agency branding and client strategy on digital and multi-channel CRM and initiatives. During her career, Salinas held senior positions at companies including Meredith Xcelerated Marketing, Genex and O'Grady Meyers, where she excelled in the rapid expansion of digital strategies and married creative ideas with strategic insights to grow and develop new business. As EVP, Executive Creative Director of Doner LA, Gaboriau will oversee the creative work and will be responsible for the overall creative direction for the agency's clients, as well as Doner LA. In addition, his work with Salinas will be instrumental in harmonizing creativity with strategy across all or any media for the agency's growing client roster and for the culture of Doner LA. Most recently, Gaboriau served as VP, Executive Creative Director at Crispin, Porter + Bogusky LA, where he grew the agency from a small production outpost with one client to a fully integrated agency with over 100 employees and several clients such as Paddy Power, Turkish Airlines and NBA 2K.

International Tennis Hall of Fame Names Doner as Its Agency of Record

International Tennis Hall of Fame has named Doner its agency of record. In this role, Doner will lead all creative and interactive communications, as well as consult on media planning.

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