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March 31, 2015 5:14 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Adidas AG

Company Overview

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. It operates through six segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. The Wholesale segment is involved in various business activities related to the distribution of adidas and Reebok products to retail customers. The Retail segment engages in business activities related to the sale of adidas and Reebok products directly to end consumers through its retail and e-commerce platforms. It offers footwear; apparel; and hardware, such as bags and balls under the adidas and Reebok brands. As of D...

Adi-Dassler-Strasse 1

Herzogenaurach,  91074


Founded in 1920

45,917 Employees


49 91 32 84 0


49 91 32 84 22 41

Key Executives for Adidas AG

Chairman of Executive Board and Chief Executive Officer
Age: 60
Total Annual Compensation: $2.8M
Chief Financial Officer and Member of Executive Board
Age: 56
Total Annual Compensation: $1.0M
Head of Global Operations and Member of Executive Board
Age: 51
Total Annual Compensation: $916.3K
Head of Global Brands and Member of Executive Board
Age: 48
Total Annual Compensation: $743.3K
Head of Global Sales and Member of Executive Board
Age: 51
Total Annual Compensation: $950.0K
Compensation as of Fiscal Year 2014.

Adidas AG Key Developments

Adidas AG Receives Distribution Rights for Reebok Brand in Brazil and Argentina

Adidas AG has announced that in mutual agreement with Vulcabras S.A. it will take control of the distribution and licence rights for the Reebok brand in Brazil and Argentina, when the current joint venture agreement concludes at the end of 2015. By concluding the distribution and licence contract as well as the related joint venture agreement with Vulcabras S.A., the adidas Group will hold the exclusive distribution rights for Reebok products in Brazil and Argentina as of January 1, 2016.

Adidas AG - Analyst/Investor Day

To present the strategy update

Adidas AG - Analyst/Investor Day

To present the strategy update for the adidas Group

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