February 01, 2015 4:21 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Adidas AG

Company Overview

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. It operates through six segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. The Wholesale segment is involved in various business activities related to the distribution of adidas and Reebok products to retail customers. The Retail segment is engaged in business activities related to the sale of adidas and Reebok products directly to consumers through its retail and e-commerce platforms. Its products include footwear, apparel, and hardware, such as bags and balls under the adidas and Reebok brand...

Adi-Dassler-Str. 1

Herzogenaurach,  91074


Founded in 1920

46,111 Employees


49 91 32 84 0


49 91 32 84 22 41

Key Executives for Adidas AG

Chairman of Executive Board and Chief Executive Officer
Age: 60
Total Annual Compensation: $2.3M
Chief Financial Officer and Member of Executive Board
Age: 56
Total Annual Compensation: $867.0K
Head of Global Operations and Member of Executive Board
Age: 51
Total Annual Compensation: $788.0K
Chief Sales Officer of Multi-Channel Markets and Member of Executive Board
Age: 51
Total Annual Compensation: $202.0K
Compensation as of Fiscal Year 2013.

Adidas AG Key Developments

Adidas Reports Earnings Results for the Full Year of 2014

Adidas reported earnings results for the full year of 2014. For the year, sales grew by 2.0% to EUR 14.8 billion ($16.7 billion) in 2014, and bottom-line net profit "reached the earnings target of around EUR 650 million. These were EUR 80 million in writedowns on its Russian business as a result of the significant deterioration of the Russian ruble. In addition, the sale of its Rockport brand would hit profits by a double-digit million euro amount or tens of millions euros.

adidas Unveils Running Shoes, Ultra BOOST

adidas unveiled the running shoe ever, Ultra BOOST. At a guarded New York City location, a team of elite athletes including, Yohan Blake, David Villa and Sammy Watkins pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the launch of Ultra BOOST. adidas developed Ultra BOOST using ARAMIS' 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner's stride delivering the unrivalled energy return of BOOST, superior support, and adaptive comfort over hundreds of kilometres, in virtually any environment.

Catawba Athletics Announces Five-Year Partnership with Adidas

Catawba College and adidas announced a five-year partnership in which the Portland, Oregon, based company will be the official athletic footwear, apparel and accessory brand of the Indians through the 2019-20 season. The partnership will be implemented in concert with BrandRPM.

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Recent Private Companies Transactions

January 23, 2015
The Rockport Company, LLC
November 17, 2014

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