January 29, 2015 1:27 AM ET

Internet Software and Services

Company Overview of AutoTrader Group, Inc.

Company Overview

AutoTrader Group, Inc., a digital marketplace, provides marketing and software solutions to consumers and dealers to buy and sell new and used cars in the United States. The company operates AutoTrader.com, an automotive marketplace and consumer information Website, which acts as an online resource for auto dealers, individuals, and manufacturers to advertise and market their vehicles to in-market shoppers; and Kelley Blue Book, a vehicle valuation and information source for consumers and the industry. It also offers software tools and related data analytics, such as vAuto that enables dealers to manage their used-vehicle inventories based on actual supply-and-demand for their specific marke...

3003 Summit Boulevard

Suite 200

Atlanta, GA 30319

United States

Founded in 1997

3,300 Employees





Key Executives for AutoTrader Group, Inc.

Age: 40
Chief Financial Officer and Executive Vice President
Age: 49
Division President of Media
Age: 50
Division President of Software
Age: 50
President of Kelley Blue Book
Age: 44
Compensation as of Fiscal Year 2014.

AutoTrader Group, Inc. Key Developments

AutoTrader.com Appoints Jared Rowe as President

Jared Rowe has been named president of AutoTrader.com. Rowe succeeds Alan Smith, who is leaving AutoTrader to pursue personal interests. Rowe previously served for two and a half years as president of Kelley Blue Book. While at the helm of Kelley Blue Book, Rowe led the business to deliver innovative solutions for both consumers and advertisers. Before joining Kelley Blue Book, Rowe served as vice president, product management for AutoTrader.com.

Kelley Blue Book Co., Inc., AutoTrader Group, Inc. - Special Call

To discuss July new-car sales results, industry trends

AutoTrader Group Partners with Chatmeter to Enhance Online Marketing, Social Media and Reputation Management Services for Dealers

AutoTrader Group has signed a new partnership with Chatmeter. AutoTrader will utilize it's 3 in 1 location based reputation management solution that offers agencies and dealerships online review management, social media monitoring and local SEO analytics at the Geo-local level. Chatmeter's location-based analytics will provide online review monitoring, social media monitoring, local search rankings, and listing accuracy via an easy to use dashboard and daily email alerts. The service also includes actionable recommendations to improve each location's online visibility and reputation. The AutoTrader group will utilize the solution across several divisions and has integrated into several offerings throughout the organization.

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