Yesmail, Inc. offers email marketing solutions and tools that integrate mobile, Web, and social channels for marketers. The company’s multi-channel marketing solutions and tools include interactive marketing applications, data management, data intelligence, lead generation, and best practices consulting. It provides an email marketing platform for marketers to find, convert, and retain customers. The company also provides services in the areas of analytics and insights, which include customer insights, business cases, and analytics and KPIs; strategies that include strategic assessments, communication strategies, program reviews, and ongoing strategic support; and creative services, which in...
421 SW Sixth Avenue
Portland, OR 97204
Founded in 1997
Yesmail, Inc. Launches Trigger Intelligence
Sep 23 14
Yesmail, Inc. announced the launch of Trigger Intelligence, which gives marketers the ability to develop contextual interactions for their customers based on relevant events and conditions, such as weather and sports events. With the launch of Trigger Intelligence, Yesmail, Yes Lifecycle Marketing's email marketing solutions provider, gives brands the upper hand by automatically deploying tailored email communications that reflect the consumer's environment and the way it changes in real-time. This patent-pending technology provides a unique personalization opportunity that yields a measurable increase in consumer engagement and conversion. Trigger Intelligence -Weather enables marketers to schedule email campaigns that deploy offers when a preset weather condition occurs in a particular geographic location. Trigger Intelligence - Weather is tightly integrated with Wunderground, weather service, and provides great accuracy by detecting both forecast and active weather conditions in all regions of the U.S. Trigger Intelligence -Sports, integrated with STATS, offers play-by-play updates of all major league (NHL, NBA, MLB, NFL) sporting events in North America. Trigger Intelligence - Sports gives marketers the ability to schedule email communications that deploy when a preset sporting event outcome occurs, based on duration, outcome, and points of a game. Trigger Intelligence offers marketers: More relevant, tailored customer communication; increased subscriber engagement and ROI; better lifecycle and loyalty marketing opportunities; and real-time, efficient campaign and trigger setup process that entails less than five clicks.