February 27, 2015 5:59 PM ET


Company Overview of The Beanstalk Group, LLC

Company Overview

The Beanstalk Group, LLC provides brand extension services for brands, celebrities, media properties, manufacturers, and retailers, as well as apparel, home, food, hardware, consumer electronics, health and beauty, toys and gifts, and publishing industries worldwide. It develops and manages licensing programs; and offers brand extension planning, licensee prospecting, selection and negotiation, creative, product development oversight, ongoing licensee management, program management and optimization, direct-to-retail, celebrity representation, and manufacturer representation services. The company was founded in 1992 and is based in New York, New York with additional offices in the United Stat...

220 East 42nd Street

New York, NY 10017

United States

Founded in 1992





Key Executives for The Beanstalk Group, LLC

Co-Founder and Chief Executive Officer
Chief Financial Officer and Chief Operating Officer
Chief Legal Officer and Senior Vice President
Chief Financial Officer of US Operations
Compensation as of Fiscal Year 2014.

The Beanstalk Group, LLC Key Developments

Beanstalk Launches International Consulting Division, Blueprint; Promotes Nicole Desir to Executive Director of Blueprint

Beanstalk announced the official launch of Blueprint -- Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyse their distinct needs and provide a road map to open doors to new markets, audiences and revenue. Practice areas include brand extension + retail development, research + insights, design + identity, and operations + governance. The agency has a history of providing many of these services to its clients, and is now expanding to formalize these specialized offerings to help companies achieve their strategic objectives. The newly formed division will be led by Nicole Desir, who has been promoted to the position of Executive Director of Blueprint. A twelve-year veteran of the agency, Ms. Desir will expand on her role as Vice President of Brand Management by spearheading the global implementation of this division at Beanstalk.

Beanstalk Promotes Allison Ames as President

Beanstalk announced that Allison Ames has been promoted to the position of President of Beanstalk. In her new role, Ames will assume many of the day-to-day leadership and operational responsibilities for Beanstalk globally. In addition, she will work alongside CEO Michael Stone on many of Beanstalk's short and long-term strategic growth initiatives. Ames spent the past two years as President, North America, where she was responsible for all clients operating in the North American region, while also driving the development and execution of the agency's growth initiatives.

The Beanstalk Group, LLC Launches New Digital Licensing Division, Tinderbox

The Beanstalk Group, LLC announced the official launch of Tinderbox, a new division dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox will operate as a division of Beanstalk, which has nearly three decades of experience in the licensing industry, and will be led by a dedicated team specializing in digital properties. With reports that one billion smartphones will be shipped globally in 2013, and that 84% of people worldwide say they couldn't go a single day without their mobile device in their hand, the face of the licensing industry is changing radically due to the influence of technology on consumers' habits. Tinderbox has been developed to address the market need for a brand licensing agency expert at extending digital properties-from social networks to interactive gaming, and all categories of apps including games, entertainment, and lifestyle. Tinderbox will partner with digital properties at any stage in their life cycle, whether emerging or established, to get them ready and activate their brand through licensing.

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