The Beanstalk Group, LLC provides brand extension services for brands, celebrities, media properties, manufacturers, and retailers, as well as apparel, home, food, hardware, consumer electronics, health and beauty, toys and gifts, and publishing industries worldwide. It develops and manages licensing programs; and offers brand extension planning, licensee prospecting, selection and negotiation, creative, product development oversight, ongoing licensee management, program management and optimization, direct-to-retail, celebrity representation, and manufacturer representation services. The company was founded in 1992 and is based in New York, New York with additional offices in the United Stat...
220 East 42nd Street
New York, NY 10017
Founded in 1992
Beanstalk Launches International Consulting Division, Blueprint; Promotes Nicole Desir to Executive Director of Blueprint
May 7 14
Beanstalk announced the official launch of Blueprint -- Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyse their distinct needs and provide a road map to open doors to new markets, audiences and revenue. Practice areas include brand extension + retail development, research + insights, design + identity, and operations + governance. The agency has a history of providing many of these services to its clients, and is now expanding to formalize these specialized offerings to help companies achieve their strategic objectives.
The newly formed division will be led by Nicole Desir, who has been promoted to the position of Executive Director of Blueprint. A twelve-year veteran of the agency, Ms. Desir will expand on her role as Vice President of Brand Management by spearheading the global implementation of this division at Beanstalk.