Company Overview of Unilever United States, Inc.
Unilever United States, Inc., a fast moving consumer goods company, manufactures and markets food, home care, and personal care products primarily in the United States. It sells its products through own sales force, as well as through independent brokers, agents, and distributors to chain, wholesale, co-operative and independent grocery accounts, food service distributors, and institutions. The company is based in Englewood Cliffs, New Jersey. Unilever United States, Inc. operates as a subsidiary of Unilever NV.
800 Sylvan Avenue
Englewood Cliffs, NJ 07632
Key Executives for Unilever United States, Inc.
President and Group Vice President
Senior Vice President of US Foods Business Team and General Manager of US Foods Business Team
Senior Vice President of Global Ice Cream
Vice President of Investor Relations
Vice President of Business Development
Compensation as of Fiscal Year 2014.
Unilever United States, Inc. Key Developments
Unilever Launches Revolutionary New Dry Spray Antiperspirant in U.S
Nov 13 14
Unilever launch of its new Dry Spray Antiperspirants. After years of Americans being limited to only a handful of product formats, Unilever is introducing a transformative product unlike any other antiperspirant offering on the market. Featuring a new formula with no water or alcohol, and a precision-designed actuator (i.e. spray mechanism) that produces a unique soft spray, the new Dry Spray goes on instantly dry without the sticky or wet sensation often associated with other antiperspirants. The new format will be introduced across five brands Degree Women(R), Degree Men(R), Dove(R), Dove Men+Care(R) and AXE(R) and will be available at retailers nationwide starting on Cyber (December 1, 2014). The new Dry Spray Antiperspirants provide 48-hour odor and wetness protection and go on instantly dry for a cleaner feel, leaving no visible residue. Sprays are the most popular antiperspirant and deodorant format globally, making up more than 60% of the European and Latin American markets. Unilever has successfully launched Dry Spray Antiperspirant in more than 37 countries; it is the number one selling antiperspirant product globally. Unilever's Dry Spray Antiperspirants launch will feature 24 variants in total, offering unique product benefits by brand to appeal to a wide range of personal care needs: Degree Women and Degree Men Dry Spray Antiperspirants are engineered with MOTIONSENSE technology that responds directly to body movement, releasing extra protection during physical activity. Dove and Dove Men+Care Dry Spray Antiperspirants feature non-irritant formulas that contain 1/4 moisturizer technology for softer, smoother underarms. AXE Dry Spray Antiperspirants feature premium, unique fragrances to help guys feel confidently fresh throughout the day. Additionally, each brand features its own breakthrough packaging, designed to maximize both product performance and the overall user experience through ergonomic engineering and sleek, modern looks. As an example, for the Degree Men actuator, Unilever partnered with Pininfarina, the Italian design firm that also works on Ferrari. The Dry Spray Antiperspirant launch will be supported by robust marketing initiatives across all five brands in 2015. The campaigns will include national advertising, in-store marketing and public relations efforts, as well as social media programming that encourages consumers to #TryDry.
Unilever U.S. Transforms its Current Buttery Spreads Portfolio with New Recipes Made with Real, Simple Ingredients
Nov 3 14
Unilever U.S. is transforming its current buttery spreads portfolio, beginning with I Can't Believe It's Not Butter!, into new recipes made with real, simple ingredients like a delicious blend of plant-based oils, purified water and a pinch of salt -- and no artificial preservatives. The transformation of the spreads portfolio is part of its commitment to deliver delicious, balanced foods made from real, simple ingredients that can recognize, while continuously improving nutritional profiles and advancing sustainable sourcing. In addition to the new I Can't Believe It's Not Butter! Products launching November 2014, the transformation will continue across other Unilever buttery spreads brands, including Country Crock, Brummel & Brown and Imperial in 2015. The new I Can't Believe It's Not Butter! Offers delicious fresh butter taste with no artificial preservatives. It is available in Original, Light and Olive Oil varieties, and is the first spread from Unilever in the U.S. to be made with non-GMO sourced ingredients. Like all Unilever buttery spreads, sticks and sprays, the new simple recipes contain 0g trans-fat per serving, no cholesterol and no partially hydrogenated vegetable oils. The new I Can't Believe it’s Not Butter! Is available in major retailers nationwide for a suggested retail price of $3.09.
NRG Energy, Inc. and Unilever United States, Inc. Announce Strategic Partnership
May 13 14
NRG Energy, Inc. and Unilever United States, Inc. have announced the formation of a strategic partnership. The partnership aligns with the Unilever Sustainable Living Plan, which is the company's global blueprint for sustainable growth that aims to double the size of Unilever's business while reducing the company's environmental footprint and increasing its positive social impact. Unilever US already purchases 100% of its electricity from renewable sources for all of its sites through renewable energy certificates (RECs), which are credits for using energy from third-party renewable sources. Now, through this novel partnership, NRG will help Unilever take the next step beyond RECs by providing solutions for onsite and offsite renewable generation resulting in 100% clean energy for all energy use at Unilever US sites by 2020. Through the partnership, NRG will employ various alternative energy technologies that will be scalable and transferable to other industry sectors.
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