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May 06, 2015 1:43 PM ET

Commercial Services and Supplies

Company Overview of VisitBritain

Company Overview

VisitBritain offers tourism services. The company focuses on marketing Britain overseas. It provides tourism information and gathers market intelligence and insights for the United Kingdom’s tourism industry. The company operates through a network of representatives in 35 countries worldwide. VisitBritain was founded in 2003 and is based in London, United Kingdom.

1 Palace Street


London,  SW1E 5HE

United Kingdom

Founded in 2003


44 20 7578 1000


44 20 7578 1001

Key Executives for VisitBritain

Chief Executive Officer and Director
Europe Regional Director
Strategy and Communications Director
Business Services Director
Distribution and Commercial Director
Compensation as of Fiscal Year 2014.

VisitBritain Key Developments

VisitBritain Appoints Sally Balcombe as Next Chief Executive Officer

VisitBritain announced the appointment of Sally Balcombe as the organisation's next Chief Executive Officer, following a competitive appointment process and with the full support of all board members. Most recently Sally has been a Board member of VisitBritain, Governor of the Museum of London, Commissioner of English Heritage, and Non-Exec Director of Mr. & Mrs. Smith while also advising a number of businesses focusing on the digital area.

Sally Balcombe, Ian McCaig and Steve Ridgway as Board Members of Visitbritain, from July 1, 2013, February 13, 2014, and July 11, 2013 Respectively

Tourism Minister Hugh Robertson appoints new trustees of British tourism promotion organization. The Rt Hon Hugh Robertson MP has appointed Sally Balcombe, Ian McCaig and Steve Ridgway as board members of VisitBritain for 5 years, from July 1, 2013, February 13, 2014, and July 11, 2013 respectively. From 2008 to 2011 Sally Balcombe was Chief Marketing Officer for Travelport GDS, responsible for all aspects of the marketing mix: the product portfolio with specific ownership of product strategy and management; strategic pricing; market strategy and research; brand; and websites and marketing communications globally. Ian McCaig is Chief Executive at First Utility. This follows a career with, the online travel agent and e-tailer, where he was Chief Operating Officer from 2003-06 and Chief Executive from 2006-11. Steve Ridgway is Non-executive Chairman of StartJG, following 13 years as Chief Executive of Virgin Atlantic Airways.

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