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February 11, 2016 9:15 PM ET

Commercial Services and Supplies

Company Overview of VisitBritain

Company Overview

VisitBritain offers tourism services. The company focuses on marketing Britain overseas. It provides tourism information and gathers market intelligence and insights for the United Kingdom’s tourism industry. The company operates through a network of representatives in 35 countries worldwide. VisitBritain was founded in 2003 and is based in London, United Kingdom.

1 Palace Street


London,  SW1E 5HE

United Kingdom

Founded in 2003


44 20 7578 1000


44 20 7578 1001

Key Executives for VisitBritain

Chief Executive Officer and Director
Europe Regional Director
Strategy and Communications Director
Business Services Director
Distribution and Commercial Director
Compensation as of Fiscal Year 2015.

VisitBritain Key Developments

Turkish Airlines and VisitBritain Partner Announces New Global Marketing Partnership

VisitBritain and Turkish Airlines have announced a new global marketing partnership to attract more international visitors to Britain. This new partnership, which focuses on the airline’s five regional gateways including Manchester, Birmingham, Edinburgh and London’s Heathrow and Gatwick, will see VisitBritain and Turkish Airlines develop an international marketing campaign over the coming 12-months. The duo will initially focus on Saudi Arabian, Indian and other Gulf markets, inspiring more visitors to see what makes Britain a great destination, and explore all the nations and regions of Britain through the airline’s current gateways. In India, VisitBritain’s partnership with Turkish Airlines will see the launch of a tactical digital campaign in early 2016. Turkish Airlines is also supporting VisitBritain’s ‘Bollywood is GREAT campaign’, focusing on promoting Britain’s culture and countryside. The 12-month marketing partnership marks the start of a longer term alliance between VisitBritain and Turkish Airlines. The longer-terms plans could include more promotional activity focused in Turkey with the travel trade press to develop and promote the UK tourism offer and get more British products ‘on the shelf,’ including ‘familiarization’ trips for the Turkish travel trade and media.

VisitBritain Appoints Sally Balcombe as Next Chief Executive Officer

VisitBritain announced the appointment of Sally Balcombe as the organisation's next Chief Executive Officer, following a competitive appointment process and with the full support of all board members. Most recently Sally has been a Board member of VisitBritain, Governor of the Museum of London, Commissioner of English Heritage, and Non-Exec Director of Mr. & Mrs. Smith while also advising a number of businesses focusing on the digital area.

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