January 23, 2017 6:54 AM ET

Software

Company Overview of Vendavo, Inc.

Company Overview

Vendavo, Inc. provides margin and profit optimization solutions. It offers Profit Analyzer to analyze transaction data for pinpointing leaking margins; Power & Risk that provides data-driven optimal prices for salespeople to negotiate and grow revenue; Price Manager to manage price lists and set policies for deal negotiations; Deal Manager that provides deal guidance and targets for profitable deal execution to sales teams; and Deal Guide to expedite deal cycle time and equip sales force to negotiate profitable deals. The company also provides professional and customer support services. It serves chemical, wholesale distribution, high tech, and industrial manufacturing industries through on ...

401 East Middlefield Road

Mountain View, CA 94043

United States

Founded in 1998

Phone:

650-960-4300

Fax:

650-962-0645

Key Executives for Vendavo, Inc.

Chief Executive Officer, President and Director
Chief Financial Officer
Executive Director
Age: 54
Chief Services Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2016.

Vendavo, Inc. Key Developments

Vendavo Appoints C. Edward Brice as Chief Marketing Officer

Vendavo reported the appointment of C. Edward Brice as chief marketing officer. Brice will lead Vendavo's global marketing efforts in establishing margin and price optimization as the pricing industry gold standard. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security.

Vendavo Appoints C. Edward Brice as Chief Marketing Officer

Vendavo announced the appointment of C. Edward Brice as chief marketing officer. Brice will lead Vendavo's global marketing efforts in establishing margin and price optimization as the pricing industry gold standard. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security where he established the company's brand in the IT Security industry. Previously, he served as group vice president of global marketing at SAP, where he drove the global marketing demand generation programs across Europe, the Americas and Asia Pacific. In his 20-year career Brice has held senior positions managing all aspects of marketing, including solution marketing, communications, demand generation, branding, partner marketing, digital and social marketing.

Vendavo Appoints Patti Poole as Chief Revenue Officer

Vendavo announced the appointment of Patti Poole, as chief revenue officer. Patti will be leading Vendavo's global sales organization, sales operations, and business consulting. Poole has more than 20 years of cross-functional experience in high-tech and Software-as-a-Service (SaaS). Prior to joining Vendavo, Poole spent 10 years at Citrix Systems in various roles, most recently serving as the vice president of strategic development. Previously, she spent nine years at Sun Microsystems, serving in a variety of roles, including strategic alliances, business development, and sales and services.

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