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July 04, 2015 5:06 AM ET


Company Overview of Wellmark, Inc.

Company Overview

Wellmark, Inc., doing business as Wellmark Blue Cross and Blue Shield of Iowa, provides health insurance and related products and services in Iowa and South Dakota. The company insures or pays health benefit claims. It also provides individual and family plans; Medicare plans; and employer group plans. In addition, the company offers wellness assessment and health support services. Wellmark, Inc. was formerly known as Iowa Medical Service. The company was founded in 1939 and is based in Des Moines, Iowa. It has additional locations in Sioux Falls, South Dakota; and Cedar Rapids, Iowa.

1331 Grand Avenue

PO Box 9232

Des Moines, IA 50306-9232

United States

Founded in 1939





Key Executives for Wellmark, Inc.

Chairman, Chief Executive Officer and Chief Executive Officer of Wellmark Blue Cross & Blue Shield - South Dakota
Age: 67
Chief Financial Officer, Executive Vice President and Treasurer
Chief Executive Officer of First Administrators and President of First Administrators
Chief Executive Officer of First Administrators Inc and President of First Administrators Inc
President and Chief Operating Officer
Compensation as of Fiscal Year 2015.

Wellmark, Inc. Key Developments

Acxiom Corporation to Provide Direct-To-Consumer Marketing Solution for Wellmark, Inc

Acxiom Corporation has signed a full-scale direct-to-consumer marketing program with Wellmark, Inc. Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

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