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February 10, 2016 2:46 AM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. publishes health, fitness, and wellness lifestyle magazines. The company’s magazines provide health and wellness content. It also offers online products, such as magazine-branded digital properties, subscription Websites, and e-commerce capabilities; and customized marketing programs for brands at participatory events. In addition, the company publishes books under various categories, including cooking/food/nutrition, fitness/sports, gardening, general non-fiction, health/wellness, house and home, inspiration/spirituality, science/nature/environment, and Spanish. Further, it offers interactive media products, including applications, online subscription services, special interest ...

400 South Tenth Street

Emmaus, PA 18098-0099

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Age: 52
Chief Financial Officer and Executive Vice President
Chief Administrative Officer, Executive Vice President, General Counsel and Director
Compensation as of Fiscal Year 2015.

Rodale Inc. Key Developments

Rodale Inc. Cuts 40 Jobs

Rodale Inc. has cut 40 jobs across various departments. Rodale did not specify the roles of the employees who were let go. Rodale did not specify the roles of the employees who were let go.

Jeff Tkach Returns to Rodale Inc. as Managing Director, Vice President for Rodale’s Organic Life

Rodale Inc. announced that Jeff Tkach has been named managing director, vice president for Rodale’s Organic Life. In this role, he will oversee business objectives and day to day operations for the brand, reporting to Chairman and CEO Maria Rodale. Leading efforts across print and digital advertising, sales and marketing functions, digital, live events, and e-tailing components, Tkach will work closely with Editor-in-Chief James Oseland to maximize growth opportunities for the brand. Together they will tap into consumers’ growing interest in healthy living with a brand that offers a fresh spin on food, garden, home, and wellbeing content across all platforms. Tkach returns to Rodale, where, from 2009-2013, he served as Organic Gardening’s associate publisher and publisher. Most recently, Tkach served as vice president of sales and marketing at Life Time Fitness. Previously, he served as group publisher at Active Interest Media (AIM) from 2013-2015, overseeing Yoga Journal and Vegetarian Times. Tkach will return to Rodale in January, 2016, and he will be based in the company’s Emmaus, PA, office.

Rodale Inc. & Rodale Books Launch New Online Destination, Rodale Wellness

Rodale Inc. and Rodale Books announced the launch of Rodale Wellness, an online content and commerce site for wellness seekers. Building on the success of two previously independent Rodale Books properties, Fitbie (focus on fitness, workouts and weight loss) and Rodale News (focus on health and wellness with an emphasis on sustainability and natural living), Rodale Wellness is a destination for people interested in all-things-wellness, where visitors can find everything from community and inspiration to life-changing products and access to the world's top healthy living influencers. In its first two months, the site has nearly 2 million page views a month, over 200K members across various social platforms, over 150k subscribers and includes 6 channels: Health & Healing, Food, Weight Loss, Fitness, Mind & Spirit, Living Well which celebrate all aspects of self-improvement. The site will roll out with original content by Rodale authors and outside experts, plus: Recurring features include Celebrity Soap Box. A suite of products that includes: challenges, e-courses, books and summit. Daily newsletter to subscribers along with a weekly Wellness in Action newsletter directly from editors and authors focusing on a wellness topic. Rodale Influencer Network: a vibrant and engaged Facebook community of users who have access to exclusive content, and interface with each other as well as Rodale Wellness and Rodale Books staff. This group has enabled the edit team to learn from their core community about which health topics they most want to hear about, and how Rodale Wellness can best serve them.

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