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October 05, 2015 1:41 PM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. publishes health, fitness, and wellness lifestyle magazines. The company’s magazines provide health and wellness content. It also offers online products, such as magazine-branded digital properties, subscription Websites, and e-commerce capabilities; and customized marketing programs for brands at participatory events. In addition, the company publishes books under various categories, including cooking/food/nutrition, fitness/sports, gardening, general non-fiction, health/wellness, house and home, inspiration/spirituality, science/nature/environment, and Spanish. Further, it offers interactive media products, including applications, online subscription services, special interest ...

400 South Tenth Street

Emmaus, PA 18098-0099

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Age: 52
Chief Financial Officer and Executive Vice President
Chief Administrative Officer, Executive Vice President, General Counsel and Director
Senior Vice President of Rodale Custom Publishing and Publishing Director of Rodale Custom Publishing
Compensation as of Fiscal Year 2015.

Rodale Inc. Key Developments

Rodale Inc. Names Gail Gonzales as VP Associate Publisher, Trade Books, Effective June 15, 2015

Rodale Inc. announced that Gail Gonzales has been named VP Associate Publisher, Trade Books effective June 15. In this position Gonzales will work to further develop Rodale’s publishing program, as well as new products and initiatives with current and perspective authors and brands; cultivate synergy with Rodale magazines, integrated marketing team, and direct-to-consumer books group; and work closely with Macmillan. Reporting to Gonzales will be the Sales and Marketing departments. Gonzales will report to Rodale Books SVP Publisher Mary Ann Naples. Most recently, Gonzales was Director of Integrated Marketing at Simon & Schuster, where she worked across the company on various initiatives, including the creation and launch of SimonSays, S&S’s online learning courses; producing on-air broadcast and streamed audio and video programming; launching thematic large-scale non-bookstore author events, and web-based live events; creating new opportunities for branding and alternative revenue streams; cultivating outside partnerships with parent company CBS and other entities to create unique programs that amplified multimedia marketing.

Rodale Inc. Announces Launch of Rodale U

Rodale Inc. announced the launch of Rodale U, the company’s newest digital offering, which features an immersive learning experience for consumers through paid online courses. Each class offering will be presented by one of the company’s portfolio of world-class brands, including Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling, and the forthcoming Rodale’s Organic Life. Developed in partnership with Thought Industries, Rodale U will provide consumers with a fully integrated program that includes video, text, slideshows, audio, social and instructor interaction, quizzes and workbooks. Courses will be led by in-house experts and editors from the Rodale family of brands. The online course offerings will span across Rodale’s field of expertise, including health, fitness, food, mind-body, relationship, and lifestyle-related categories. The company will introduce 8-10 new courses throughout 2015. The first four offerings scheduled to launch include: 'Lose Your Spare Tire' with Men’s Health (available now); 'Run Your First Marathon' with Runner’s World (available now); 'Bike Maintenance 101' with Bicycling(Mid-March); 'Sugar Smart' with Rodale Books (Mid-April).

Rodale, Inc. and Silverline Global, Inc. Announces a Strategic Content Partnership

Rodale Inc. and Silverline Global announced a strategic partnership to deliver Runner's World branded video content across the SilverLine NOW network. As a part of the new partnership, a new 'Runner's World Channel' will deliver premium running content through SilverLine's ever expanding network of endurance event partners across the United States. The new channel will host video training tips, race previews, inspirational stories and more from the experts at Runner's World. Additionally, SilverLine's event partners will benefit from an affiliate relationship with Rodale's products and services.

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