August 30, 2016 2:42 PM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. operates as a publishing company that focuses on health and wellness lifestyle brands. It delivers its solutions through multiple distribution channels, including magazines, books, online, mobile and table applications, e-commerce sites, direct-to-consumer, social media, and videos. The company offers magazines that focus on men and women health, information for cyclists, and organic life; magazine branded Websites that focus on bicycling, men's health, organic life, prevention, running times, runner's world, and women's health; and a personalized online fitness plan that provides weight loss and fitness training advice, as well as operates an online shopping destination for sour...

400 South Tenth Street

Emmaus, PA 18098

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Chief Administrative Officer, Executive Vice President, General Counsel and Director
Development Editor of Rodale Books and Director
Senior Vice President, Active Living Group Editor-In-Chief of Runner’S World and General Manager
Compensation as of Fiscal Year 2016.

Rodale Inc. Key Developments

Rodale Inc. Appoints Jessica Murphy as Managing Director of Runner’s World

Rodale Inc. has named Jessica Murphy as Managing Director of Runner’s World. In the newly created role designed to expand Runner’s World’s footprint, Murphy will develop, evaluate and execute new business opportunities for the brand, including strategic partnerships, content marketing and new products, and event and training offerings. She will report to Chairman and CEO Maria Rodale. Murphy joins Rodale from Nike, where she most recently served as a North America Digital Brand Director. Previously, she was a Content and Partner Lead at LinkedIn, where she led a team of global content marketing consultants and launched their first content partner program. Prior to that, she was an Integrated Account Director at The Atlantic.

Rodale Inc. Names Stephen Twilliger as Executive Vice President and Chief Financial Officer

Rodale Inc. has named Stephen Twilliger Executive Vice President, Chief Financial Officer, effective August 8, 2016. He will report directly to Chairman and CEO, Maria Rodale. Twilliger will be responsible for the company’s finance activities including budgeting, treasury, tax, accounting and reporting, cash management, financial planning and analysis, business management and strategic planning. Twilliger is currently Vice President, Chief Financial Officer of Dorling Kindersley (DK), where he leads the global finance organization and is responsible for financial reporting and business performance management across the company.

Rodale Inc. Announces Executive Changes

Rodale Inc. announced the appointment of Kathleen Schmidt as Associate Publisher, Rodale Books. Additional promotions include Jennifer Levesque to VP Editorial Director, Rodale Books and Yelena Gitlin Nesbit to Executive Director of Strategic Development & Communications, Rodale Books. As Associate Publisher, Schmidt will work alongside VP Publisher Gail Gonzales and VP Editorial Director Jennifer Levesque to develop the Rodale Books publishing program, as well as new products and initiatives with current and prospective authors and brands, and will work closely with Macmillan, Rodale’s distributor. Reporting to Schmidt will be the Sales, Digital Product, Managing Editorial and Rodale Wellness digital content teams. Schmidt will report to Rodale Books VP/Publisher Gail Gonzales. Most recently, Schmidt was VP of Marketing and Publicity at Running Press where she developed marketing, publicity and ad/promo programs for Running Press Adult, Kids and Miniature titles, as well as for licensed properties such as Harry Potter, Peanuts, Game of Thrones, among others. Simultaneously, she was VP, Director of Corporate Communications at Perseus Books Group during which time she oversaw and managed the communication around the sale of Perseus Books Group to Hachette and Ingram. Levesque, since joining Rodale in 2013, has overseen the acquisition of such New York Times bestselling titles as the Thug Kitchen cookbooks, The Bulletproof Diet by Dave Asprey, The School of Greatness by Lewis Howes, The Bone Broth Diet by Dr. Kellyann Petrucci, and Balancing in Heels by Kristin Cavallari, among others. As VP, Jennifer will work even more closely with Publisher Gail Gonzales to shape and expand the group’s innovative publishing program and drive the business forward. Nesbit joined Rodale in 2008 and has played a key role in the success of such New York Times bestselling books as Alicia Silverstone’s The Kind Diet, Dr. David Kessler’s The End of Overeating; Dr. William Davis’s Wheat Belly; the Thug Kitchen cookbooks, Dave Asprey’s The Bulletproof Diet, among others. She will help shape the list/identify new business opportunities; create impactful media campaigns and collaborate on creative, results-driven marketing and social media initiatives.

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