August 23, 2017 8:32 PM ET


Company Overview of Rodale Inc.

Company Overview

Rodale Inc. operates as a publishing company that focuses on health and wellness lifestyle brands. It delivers its solutions through multiple distribution channels, including magazines, books, online, mobile and table applications, e-commerce sites, direct-to-consumer, social media, and videos. The company offers magazines that focus on men and women health, information for cyclists, and organic life; magazine branded Websites that focus on bicycling, men's health, organic life, prevention, running times, runner's world, and women's health; and a personalized online fitness plan that provides weight loss and fitness training advice, as well as operates an online shopping destination for sour...

400 South Tenth Street

Emmaus, PA 18098

United States

Founded in 1930





Key Executives for Rodale Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Chief Operating Officer
Chief Administrative Officer, Executive Vice President, General Counsel and Director
Managing Director of Womens Health & Corporate Sales and Senior Vice President
Compensation as of Fiscal Year 2017.

Rodale Inc. Key Developments

Rodale Inc Promotes Heidi Cho as V.P. Head of Digital

Rodale Inc. announced that Heidi Cho has been promoted to V.P., Head of Digital. In this role, Cho will be responsible for the business leadership of Rodale digital products, including websites and mobile applications. The announcement was made by Chief Operating Officer Beth Buehler, to whom she will report. Cho will oversee a team focused on monetizing digital opportunities through advertising, circulation, e-commerce, and integrated partnership deals while working in close collaboration with the editorial, sales, technology and marketing functions across all Rodale brands. Most recently Cho served as V.P. of Digital Content, overseeing Rodale brand sites and social media networks, and previously spent time as the Digital Director of Prevention and Rodale's Organic Life. Prior to joining Rodale in 2014, she was the Director of Content for the women's lifestyle vertical at Hearst Digital Media, overseeing digital content for Good Housekeeping, Country Living, Woman's Day, and Redbook.

Men's Health, A Rodale Inc. Brand, Announces Executive Appointments

Men's Health, a Rodale Inc. brand, announced five key appointments: Brad Wieners has joined the magazine as executive editor; Ben Court has been promoted to deputy editor, cross platform content; Michael Solita has been named senior art director; John Lonsdale has been appointed online style, grooming and gear editor; and Danielle Zickl has joined as online assistant editor, products. In his new role, Wieners will lead senior-level team members while plotting strategy and overseeing execution of bold brand initiatives, from multi-platform pushes to single-topic issues. With his promotion to deputy editor, cross platform content, Court will be responsible for bridging the gap between Men's Health's platforms, serving as a liaison between the art and editorial teams. As senior art director, Michael Solita will be responsible for designing features, packages, and department pages as well as collaborating with the art, photo and editorial teams on visual strategy. Most recently, Solita served as art director of Fortune. In his role as online style, grooming and gear editor, Lonsdale will conceive, plan and execute cutting-edge new franchises as well as daily style, grooming and gear content that drives traffic and engages readers' interests. As online assistant editor, products, Zickl will work alongside the news, features and branded content editors, along with the brands' sales force, to create engaging editorial content that helps generate sales for internal products and commerce affiliates. Before joining Men's Health, Zickl was an editorial intern and temporary assistant at Runner's World. She has also served as an editorial intern at Bicycling.

Rodale Inc. Appoints Betty Wong Ortiz as Editor in Chief of Runner's World, Effective June 19, 2017

Rodale Inc. has appointed Betty Wong Ortiz as the editor in chief of Runner's World, effective from June 19. Wong Ortiz was most recently the director of editorial strategy and operations at Conde Nast's Bon Appetit.

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