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February 12, 2016 1:05 AM ET

Internet Software and Services

Company Overview of Factual Inc.

Company Overview

Factual Inc. provides a location platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals with definitive global data. The company’s platform features global location data, mobile personalization and ad targeting tools, data mapping and cleaning tools, and consumer products data. Its platform allows users to access global places data covering local businesses and points of interest, as well as category-specific attributes for major location verticals, such as restaurants, hotels, and doctors in various countries via download or API. The company was founded in 2007 and is headquartered in Los Angeles, California with additional offic...

1999 Avenue of the Stars

35th Floor

Los Angeles, CA 90067

United States

Founded in 2007

Phone:

310-286-9400

Fax:

888-399-9345

Key Executives for Factual Inc.

Founder and Chief Executive Officer
Director of Marketing and Operations
Senior Vice President of Product and Partnerships
Vice President of Product
Vice President of Engineering
Compensation as of Fiscal Year 2015.

Factual Inc. Key Developments

Factual and Facebook Partner to Improve Location Data Across Facebook

Factual and Facebook partner to improve location data across Facebook. Facebook will be using Factual's Global Places data, including restaurants and hotels extended attributes, in order to help enrich and improve the quality of Facebook’s US places data. This data will be used across many features in Facebook including Facebook business pages, places search, check ins, and place tips.

Metamarkets Announces First Data Partnership with Factual

Metamarkets announced its first data partnership with Factual. The companies are integrating Factual's rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual's audiences and geographies. Metamarkets will be utilizing Factual's Geopulse Platform to deliver location-based audiences to media buyers and sellers. Exchanges such as MoPub at Twitter will be able to provide this audience-level insight into campaign performance allowing buyers to see the interaction an ad has with various geographic, behavioral, and retail segments.

EQ Works Announce New Partnership with Factual

EQ Works announced its new partnership with Factual. As the first Canadian advertising company to work with Factual, EQ Works now brings to Canadian marketers the most advanced mobile audience data as part of its audience-targeting platform. Improving the relevancy of every ad served to mobile users, the data identifies audiences based on locations they are near, retail chains visited in the past, and numerous behaviors including shopping, travel, dining and entertainment preferences. EQ Works then tailors messages and serves the right mobile ad based on this context, making every mobile interaction more targeted, engaging and informative.

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