July 26, 2016 5:18 PM ET

Internet Software and Services

Company Overview of Factual Inc.

Company Overview

Factual Inc. provides location based data for mobile advertising, developers, and enterprise solutions. It offers local business and point of interest data supported by APIs for integration into existing data and applications; data about best places for advertising targeting; geofencing data to target sets of places in Factual’s Global Places data by selecting attributes, such as geography, category, and brands; and UPC-centric data set of consumer packaged goods. The company also provides Geotag, a reverse geocoder for high-volume geotagging. Factual Inc. was founded in 2007 and is headquartered in Los Angeles, California with additional offices in New York, New York; and Shanghai, China.

1999 Avenue of the Stars

35th Floor

Los Angeles, CA 90067

United States

Founded in 2007





Key Executives for Factual Inc.

Founder and Chief Executive Officer
Director of Finance & Operations
Senior Vice President of Product and Partnerships
Senior Vice President of Revenue
Head of Business Development, Enterprise
Compensation as of Fiscal Year 2016.

Factual Inc. Key Developments

Facebook Expands its Location Data Deal with Factual

Facebook expanded its location data deal with Factual globally. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place Tips in the U.S. back in August. Now, Factual will do the same for countries in Europe and the Middle East, Latin America, and Asia, the company said in a blog post. Factual did not specify which countries in those regions would be included in its new Facebook pact. The inclusion of those regions’ location data for Facebook’s business features are considered a crucial part of the social network’s growth plans.

Factual and Facebook Partner to Improve Location Data Across Facebook

Factual and Facebook partner to improve location data across Facebook. Facebook will be using Factual's Global Places data, including restaurants and hotels extended attributes, in order to help enrich and improve the quality of Facebook’s US places data. This data will be used across many features in Facebook including Facebook business pages, places search, check ins, and place tips.

Metamarkets Announces First Data Partnership with Factual

Metamarkets announced its first data partnership with Factual. The companies are integrating Factual's rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual's audiences and geographies. Metamarkets will be utilizing Factual's Geopulse Platform to deliver location-based audiences to media buyers and sellers. Exchanges such as MoPub at Twitter will be able to provide this audience-level insight into campaign performance allowing buyers to see the interaction an ad has with various geographic, behavioral, and retail segments.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
@Court United States
0 Food Waste LLC United States

Recent Private Companies Transactions

Private Placement
December 10, 2015

The information and data displayed in this profile are created and managed by Capital IQ, a Standard & Poor's company. Bloomberg.com does not create or control the content. For inquiries, please contact Capital IQ directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Bloomberg L.P. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Factual Inc., please visit www.factual.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.