July 26, 2016 5:18 PM ET

Internet Software and Services

Company Overview of Factual Inc.

Company Overview

Factual Inc. provides location based data for mobile advertising, developers, and enterprise solutions. It offers local business and point of interest data supported by APIs for integration into existing data and applications; data about best places for advertising targeting; geofencing data to target sets of places in Factual’s Global Places data by selecting attributes, such as geography, category, and brands; and UPC-centric data set of consumer packaged goods. The company also provides Geotag, a reverse geocoder for high-volume geotagging. Factual Inc. was founded in 2007 and is headquartered in Los Angeles, California with additional offices in New York, New York; and Shanghai, China.

1999 Avenue of the Stars

35th Floor

Los Angeles, CA 90067

United States

Founded in 2007

Phone:

310-286-9400

Fax:

888-399-9345

Key Executives for Factual Inc.

Founder and Chief Executive Officer
Director of Finance & Operations
Senior Vice President of Product and Partnerships
Senior Vice President of Revenue
Head of Business Development, Enterprise
Compensation as of Fiscal Year 2016.

Factual Inc. Key Developments

Facebook Expands its Location Data Deal with Factual

Facebook expanded its location data deal with Factual globally. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place Tips in the U.S. back in August. Now, Factual will do the same for countries in Europe and the Middle East, Latin America, and Asia, the company said in a blog post. Factual did not specify which countries in those regions would be included in its new Facebook pact. The inclusion of those regions’ location data for Facebook’s business features are considered a crucial part of the social network’s growth plans.

Factual and Facebook Partner to Improve Location Data Across Facebook

Factual and Facebook partner to improve location data across Facebook. Facebook will be using Factual's Global Places data, including restaurants and hotels extended attributes, in order to help enrich and improve the quality of Facebook’s US places data. This data will be used across many features in Facebook including Facebook business pages, places search, check ins, and place tips.

Metamarkets Announces First Data Partnership with Factual

Metamarkets announced its first data partnership with Factual. The companies are integrating Factual's rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual's audiences and geographies. Metamarkets will be utilizing Factual's Geopulse Platform to deliver location-based audiences to media buyers and sellers. Exchanges such as MoPub at Twitter will be able to provide this audience-level insight into campaign performance allowing buyers to see the interaction an ad has with various geographic, behavioral, and retail segments.

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