October 24, 2016 8:46 AM ET

Internet Software and Services

Company Overview of Factual Inc.

Company Overview

Factual Inc. provides location based data for mobile advertising, developers, and enterprise solutions. It offers local business and point of interest data supported by APIs for integration into existing data and applications; data about best places for advertising targeting; geofencing data to target sets of places in Factual’s Global Places data by selecting attributes, such as geography, category, and brands; and UPC-centric data set of consumer packaged goods. The company also provides Geotag, a reverse geocoder for high-volume geotagging. Factual Inc. was founded in 2007 and is headquartered in Los Angeles, California with additional offices in New York, New York; and Shanghai, China.

1999 Avenue of the Stars

35th Floor

Los Angeles, CA 90067

United States

Founded in 2007





Key Executives for Factual Inc.

Founder and Chief Executive Officer
Vice President of Finance and Operations
Interim Head of Marketing and Vice President of Strategy
Senior Vice President of Product and Partnerships
Senior Vice President of Revenue
Compensation as of Fiscal Year 2016.

Factual Inc. Key Developments

TubeMogul Announces Partnership with Factual to Bolster Location-Based Mobile Audience Targeting Capabilities

TubeMogul announced a partnership with Factual to make Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally. Through the integration, advertisers can apply Factual’s highly customizable location-based audiences and geofencing capabilities to both boost scale across premium inventory providers as well as amplify video and display ad formats served within mobile applications. A select set of advertisers, including DWA Boston, has already executed campaigns powered by Factual’s data through TubeMogul’s platform in a closed beta testing phase. Both Factual’s Geopulse Proximity and Geopulse Audience are powered by Factual’s Global Places dataset, which covers over 100 million business listings and points of interest across 50 countries. Geopulse Proximity enables marketers to target mobile users with hyper-relevant messaging based on their current locations, such as all individuals within 100 meters of Shake Shack locations in Brooklyn, New York. Geopulse Audience enables marketers to build highly customized audience segments based on historical location and visit frequency data.

Facebook Expands its Location Data Deal with Factual

Facebook expanded its location data deal with Factual globally. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place Tips in the U.S. back in August. Now, Factual will do the same for countries in Europe and the Middle East, Latin America, and Asia, the company said in a blog post. Factual did not specify which countries in those regions would be included in its new Facebook pact. The inclusion of those regions’ location data for Facebook’s business features are considered a crucial part of the social network’s growth plans.

Factual and Facebook Partner to Improve Location Data Across Facebook

Factual and Facebook partner to improve location data across Facebook. Facebook will be using Factual's Global Places data, including restaurants and hotels extended attributes, in order to help enrich and improve the quality of Facebook’s US places data. This data will be used across many features in Facebook including Facebook business pages, places search, check ins, and place tips.

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