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September 04, 2015 4:32 AM ET


Company Overview of Epsilon Data Management, LLC

Company Overview

Epsilon Data Management, LLC provides marketing solutions that integrate data, creativity, and technologies for advertisers and Fortune 100 brands to ignite connections between them and customers. Its marketing services include strategic consulting services, including marketplace assessment, competitive analysis, implementation design and process plan, marketing mix allocation and investment justification, and measurement criteria and projections, as well as prime prospect profiles, targeting, and customer experience design; and analytic consulting services, such as marketing attribution and opportunity assessment, customer/prospect profiling and segmentation, and predictive modeling, as wel...

6021 Connection Drive

Irving, TX 75039

United States

Founded in 1969





Key Executives for Epsilon Data Management, LLC

Chief Executive Officer
Age: 52
Chief Financial Officer
President of Interactive Services Group and Head of New York Region - Purple@Epsilon
Chief Information Officer and Executive Vice President of Shared Services
Executive Vice President and General Counsel
Compensation as of Fiscal Year 2015.

Epsilon Data Management, LLC Key Developments

Turner Broadcasting Partners with Epsilon to Launch Turner Data Cloud

Epsilon and Turner Broadcasting System Inc. have signed a new multiyear agreement to support the Turner Data Cloud, the first enterprise-wide initiative that will aggregate and analyze first- and third-party data to provide consumers with relevant and personalized content across the Turner portfolio, spanning news, entertainment and sports brands. Under the terms of the new agreement, Epsilon will provide analytics and data services to support the Turner Data Cloud infrastructure, including bringing together all first- and third-party data sources and integrating predictive analytics, which anticipate consumer behavior. With this 360-degree view, which incorporates an understanding of past, present and future consumer behavior, the Turner Data Cloud will effectively support Turner's campaign initiatives in direct-to-consumer content, programming, marketing and advertising sales. These data management capabilities will help connect disparate data sources and are a critical part of enabling Turner to deliver more relevant consumer experiences and offer advertisers more effective methods to reach target audiences.

Nature's Way Partners with Epsilon for 'Healthful' Customer Relationships

Epsilon has signed a new multiyear agreement with Nature's Way, to serve as the digital agency of record across a number of brands as well as to provide CRM marketing services. Under the terms of the agreement, Epsilon will serve as the digital agency of record for Nature's Way across a number of brands including Remifemin, Liquid Glucosamine, Liquid Fiber, Pearls, Fortify and more. Services will include integrated digital marketing services such as website development and optimization, search strategy, social media support, video content strategy and shopper marketing to drive in-store experience in retailers such as Walmart, Walgreens and Costco, as well as digital shopper experience on The engagement will include strategy and creative services, informed by Epsilon's deep data assets and consumer insights, to enhance customer relationships and drive sales of Nature's Way products. Epsilon will also partner with Nature's Way to develop a multi-brand CRM strategy as well as associated creative and content to build deeper engagement with customers across marketing channels such as email, mobile and the web. Epsilon will build a comprehensive CRM database to house all customer and prospect information for a 360-degree view of the customer. Epsilon will also help grow the CRM database through customer acquisition strategies across online advertising, paid search and educational content.

Epsilon Appoints Andy Frawley as Chief Executive Officer

Epsilon announced that Andy Frawley has been named Chief Executive Officer of Epsilon. Andy, who joined the company in 2009 and most recently served as President of Epsilon, has been instrumental in the business's growth and success. He will be responsible for all sales, account management and delivery across Epsilon. He will continue to report to Bryan Kennedy and will remain based in Wakefield, MA.

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