September 22, 2017 11:25 PM ET

Media

Company Overview of Epsilon Data Management, LLC

Company Overview

Epsilon Data Management, LLC provides marketing solutions that integrate data, creativity, and technologies for advertisers and Fortune 100 brands to ignite connections between them and customers. Its marketing services include strategic consulting services, including marketplace assessment, competitive analysis, implementation design and process plan, marketing mix allocation and investment justification, and measurement criteria and projections, as well as prime prospect profiles, targeting, and customer experience design; and analytic consulting services, such as marketing attribution and opportunity assessment, customer/prospect profiling and segmentation, and predictive modeling, as wel...

6021 Connection Drive

Irving, TX 75039

United States

Founded in 1969

Phone:

469-262-0600

Fax:

972-582-9700

Key Executives for Epsilon Data Management, LLC

Chief Executive Officer
Age: 54
Chief Financial Officer
Chief Executive of Epsilon/Conversant
Age: 48
President of Interactive Services Group and Head of New York Region - Purple@Epsilon
President of Technology
Compensation as of Fiscal Year 2017.

Epsilon Data Management, LLC Key Developments

Epsilon Expands its Long-Standing Relationship with Volvo Car USA

Epsilon announced it has expanded its long-standing relationship with Volvo Car USA. Under the terms of the expanded agreement, Epsilon will develop and execute data-driven direct and digital marketing programs focused on owner loyalty and service retention. Powered by predictive modeling and analytics, Epsilon's efforts will include creative development, strategy, analytics and production. The after-sales marketing programs will continue to evolve to ensure current Volvo owners receive the most relevant, timely communications based on their past interactions, propensities for specific offers and individual vehicle lifecycle data. Programs include retailer-level service CRM communications and targeted marketing activities focused on specific owner repair needs such as brakes, tires and other replacement products. These multi-channel programs are fully integrated and continuously optimized to ensure messaging is providing value to customers. As a result of integration across Conversant®, Epsilon's digital media arm, existing Volvo vehicle owners will also receive communications and service offers via online channels, driving loyalty and purchase.

Epsilon Signs New Agreement to Support AT&T's Business Solutions Unit Across United States

Epsilon announced the signing of a relationship expansion agreement with AT&T Business Solutions, which markets telecom services to millions of AT&T business customers and prospects. Under the terms of the agreement, Epsilon will provide a full suite of direct marketing services for AT&T Business Solutions, with a focus on the United States. Epsilon will oversee strategy, creative development, account management and program activation. Epsilon will support AT&T's small, medium and enterprise businesses.

Epsilon to Grow KeyBank Business through Integrated, Data-Driven Marketing

Epsilon, an Alliance Data company, announced it has expanded its long-standing relationship with KeyBank and will lead customer relationship management. Epsilon has worked with KeyBank on a variety of prospect and customer marketing communications initiatives since 1994. As the customer relationship management agency of record, Epsilon will integrate data, technology and agency services to help KeyBank acquire new clients and grow existing relationships through integrated marketing communications including email, direct mail and web display. Epsilon will establish a seamless, personalized dialogue designed to drive prospects and customers to engage with KeyBank for their individualized financial needs. Additionally, Epsilon will provide analytics, strategy and reporting, helping to optimize marketing performance, improve marketing attribution and determine the best marketing channels to engage with KeyBank's primary audiences.

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Recent Private Companies Transactions

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