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August 29, 2015 1:31 PM ET

Food Products

Company Overview of Gerber Products Company

Company Overview

Gerber Products Company, doing business as Nestle Infant Nutrition, manufactures food products for babies, toddlers, and infants; and baby care, wellness, and life insurance products. It offers breast feeding products, such as accessories, bottles and nipples, and massaging manual breast pumps; bath time and skin care products, including swimmies tub toys, bath washes, lotions, baby nail clippers, comb and brush sets, tooth and gum cleansers, baby shampoos, baby powders, moisturizing creams and sticks, foaming wash, and bath accessories; and health care products, such as vitamin drops and instant powder mix. It also provides pacifiers, soothers, and teethers; feeding products, such as cups, ...

12 Vreeland Road

2nd Floor

Florham Park, NJ 07932

United States

Founded in 1901





Key Executives for Gerber Products Company

President and Chief Executive Officer
Senior Vice President of Gerber Business Unit of North America
Global Vice President of Nutrition and Regulatory Affairs and Head of Nutrition Science
Compensation as of Fiscal Year 2015.

Gerber Products Company Key Developments

Law Firms File Class Action Alleging Gerber Deceives Toddlers' Parents with Misleading Labels

Three prominent consumer advocacy firms, the Stanley Law Group, Bailey & Glasser LLP, and David F. Sugerman—have filed the class action, claiming that Gerber, with its Graduates Puffs is misleading parents into buying a product that is far from nutritious. The suit alleges that parents trying to buy healthy and nutritious snacks for their toddlers have trusted Gerber's reputation and package presentations, paid Gerber's premium prices based on that reputation, and, in exchange, unwittingly provided their toddlers with empty calories. Far from the healthy treat the labels and Gerber's reputation suggest, Puffs are little more than flour and sugar. The plaintiffs allege that the packaging for Puffs is dominated by pictures of fruit or vegetables: juicy peaches, slices of ripe banana, nutritious sweet potatoes. But the ingredients list belies these pictures. Banana-flavored Puffs contain no bananas, only a trace amount of banana flavoring. Sweet potato-flavored Puffs don't contain actual sweet potatoes, or any other vegetable, only miniscule amounts of sweet potato ‘flavor’. The closest thing to a fruit or vegetable in Puffs is a very tiny amount of dried apple puree — powder, in other words. The lawsuit was filed in the Superior Court of California, San Francisco County, and is titled Gyorke-Takatri, et al., v. Nestle USA Inc. and Gerber Products Company.

Gerber® Introduces Breakthrough Innovation with New 3rd Foods® Lil' Bits™ Recipes

Gerber announced the launch of its newest products, Gerber 3rd Foods® Lil' Bits™ recipes. This new category innovation features a unique and revolutionary cooking method that gives Lil' Bits™ recipes perfectly-sized soft pieces to help babies master the essential chewing developmental milestone. Gerber invested over $100 million in technology to create Lil' Bits™ recipes and worked with 80 experts who spent over 120,000 hours developing the product. Research found as older babies develop side to side movement of their tongue, they can begin to move small, soft pieces of food to their jawline for mashing the early skills of chewing. Introducing pureed foods with soft pieces at this time allows children to explore multiple textures before transitioning fully to solid, table foods. Additionally, Gerber hosted 80 taste tests and shared over 30,000 spoonfuls of Lil' Bits™ recipes with a panel of babies to ensure the product not only helps in chewing but also has a baby-approved taste. The Lil' Bits™ recipes come in convenient plastic tubs and a variety of flavors, including seven fruits and three veggies: Apple Blueberry, Orchard Fruit Medley, Apple Banana, Banana Apple Strawberry, Pear Apple Berry, Island Fruit Blend, Banana Apple Mango, Mixed Carrots, Corn & Butternut Squash, Butternut Squash & Potato, Sweet Potato Apple Carrot & Cinnamon.

Federal Trade Commission Sues Gerber over Claims Food Reduces Allergies Dispute over Benefits of Whey Proteins

The Federal Trade Commission sued Gerber Baby Products, saying the company strayed too far from science with claims its Good Start Gentle formula could prevent babies from developing allergies. The company created a gold star for its label touting Food and Drug Administration approval, but the FTC says that's misleading, too. Gerber, aka Nestle Nutrition, said in a statement that peer studies support its allergy claims and that if the FTC has its way, it would deny parents this critical and important information and deny this benefit to infants. The formula for this dispute: Gerber Gentle Start contains partially hydrolyzed whey proteins in place of intact cow proteins. Companies have to get the FDA's approval to make health claims, so Gerber asked the FDA to approve its claims that the whey proteins could reduce an infant's risk of atopic dermatitis based on emerging studies. The FDA rejected several Gerber's petitions but said it would consider forgoing enforcement action if Gerber made a narrower claim pointing out that the relationship between whey proteins and atopic dermatitis was uncertain, because there is little scientific evidence of the relationship. The FTC says Gerber went too far when it created the gold badge touting the FDA's qualified approvals and when it proclaimed Good Start Gentle the first and only routine formula to reduce the risk of developing allegories.

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