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September 03, 2015 8:57 AM ET

Media

Company Overview of Cossette Inc.

Company Overview

Cossette Inc. providing various integrated communications services in Canada. Its services include agency leadership, applications and digital platforms development, brand activation and experiential marketing, branding and design, brand engagement, digital production, print and broadcast production, E-business, integrated creativity, market research, mobile marketing, relationship marketing and social CRM, social media, sponsorship and events, and strategic planning, as well as media planning, buying, and analytics. Cossette Inc. was formerly known as Cossette Communication Group Inc. and changed its name to Cossette Inc. in February 2009. The company was founded in 1972 and is headquartere...

300, St-Paul Street

3rd Floor

Quebec City, QC G1K 7R1

Canada

Founded in 1972

Phone:

418-647-2727

Fax:

418-647-2564

Key Executives for Cossette Inc.

Chief Executive Officer and President
Chief Financial Officer and Vice President
Chairman of the Board, Chairman of Vision7 International and Chief Executive Officer of Vision7 International
Age: 65
Chief Executive Officer of PainePR and President of PainePR
Chief Executive Officer of Cossette North America
Compensation as of Fiscal Year 2015.

Cossette Inc. Key Developments

Cossette Inc. Wins Groupe Média TFO Account

Groupe Média TFO has hired Cossette to provide advertising, marketing and communications services for a three-year term. Cossette will handle the expansion of Groupe Média TFO's brand, its franchises and platforms in Ontario, Quebec, and wherever there is a need for high quality French-language educational resources. Over the past few years, Groupe Média TFO has emerged as a thought leader in the digital world, and has become one of Canada's top producers/aggregators of children's educational content. In addition to its television channel, much respected by kids and their parents, its services now spread across multiple digital platforms-from apps and websites to online games and social media channels. In July 2015, they proudly announced that their nine YouTube channels have attracted more than 100 million views, representing a 523 % increase over this time last year.

Cossette Wins Bid for the Business Development Bank of Canada Account to Handle All of the Organization's Communications Activities

Cossette announced that it recently won its bid for the Business Development Bank of Canada (BDC) account to handle all of the organization's communications activities. The agency's role will be to accompany BDC in developing its communications initiatives, including its brand image, corporate identity, ad campaigns, strategic planning, and digital strategy. Although the mandate will be carried out in Montreal, home to BDC's headquarters, all of Cossette's Canadian offices will be called on to lend their expertise.

Cossette Appoints Melanie Dunn as President and Chief Executive Officer

Cossette announced that Melanie Dunn, President of the company's Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of the company, Canada. Dunn, who has been with Cossette for 15 years and whose roots are in CRM, reflects the changing priorities and focus of the marketing communications industry as it continues to adapt to a new reality where technology has transformed everything and where the possibilities are infinite. Dunn represents a new, emerging generation both within the industry and at the company. Dunn will continue to report to Vision7 CEO Marchand, who will also maintain a senior executive role as CEO of Cossette North America.

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