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February 13, 2016 11:18 PM ET

Multiline Retail

Company Overview of Maxeda Retail Group B.V.

Company Overview

Maxeda Retail Group B.V. owns and operates a chain of retail stores in Europe. The company operates department stores and specialty stores under Brico, de Bijenkorf, Claudia Sträter, Dixons, Dynabyte, Formido, HEMA, Hunkemöller, and Praxis store names. The company was formerly known as Vendex KBB N.V and changed its name to Maxeda Retail Group B.V. in June 2006. Maxeda Retail Group B.V. was founded in 1887 and is based in Amsterdam, the Netherlands.

De entree 500

Amsterdam,  1101 EE


Founded in 1887

43,358 Employees


31 202 01 96 00


31 206 46 19 54

Key Executives for Maxeda Retail Group B.V.

Chief Financial Officer
Chief Executive Officer of V&D
Chief Executive Officer of de Bijenkorf
Age: 62
Chief Executive Officer of Hunkemöller
Age: 50
Chief Executive Officer of Formido
Compensation as of Fiscal Year 2015.

Maxeda Retail Group B.V. Key Developments

Dutch Maxeda Owners May Call Off Planned Sale

The private-equity owners of Maxeda Retail Group B.V. will possibly halt the planned sale due to lower-than-expected takeover bids, citing sources in the know. Maxeda is owned by investment firms Cinven Limited, Kohlberg Kravis Roberts & Co. L.P. (NYSE:KKR) and Permira Advisers Ltd. Maxeda has been up for sale since May, but suitors have not so far offered any acceptable bid price. The owners are understood to have sought a price of more than €800 million. The bids received were instead closer to €600 million, according to the insiders.

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