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May 27, 2015 3:16 AM ET

Household Durables

Company Overview of Roku, Inc.

Company Overview

Roku, Inc. offers streaming entertainment devices for delivering entertainment to the television (TV). It offers streaming video players. The company also offers Roku software developer kit that enables developers to build a channel that streams their content to the TV, as well as allows users to create music channels, Internet radio, photo sharing, social applications, and casual games; Roku Streaming Stick, a remote control for movies, music, shows, gaming, and more; smart TVs that enable consumers to enjoy entertainment whether on-demand, streamed, or live; and accessories, such as cables, remote controls, power adapters, headphones, and miscellaneous items. In addition, it provides consu...

12980 Saratoga Avenue

Suite D

Saratoga, CA 95070

United States

Founded in 2002





Key Executives for Roku, Inc.

Founder, Chairman of the Board and Chief Executive Officer
Age: 48
Senior Vice President of Software Engineering
Senior Vice President of Product Management
Manager of Human Resource & Administration
General Counsel
Age: 53
Compensation as of Fiscal Year 2014.

Roku, Inc. Key Developments

Roku, Inc. Announces Advanced Video Advertising and Measurement Solutions

Roku, Inc. announced ‘Roku Audience Solutions,’ a new suite of capabilities designed to help Roku channel publishers sell their video advertising more effectively, while creating new opportunities for advertisers to reach and engage users of the Roku streaming platform. The move is designed to serve the dramatic growth of ad-supported viewership on over-the-top (OTT) devices, like Roku players. A major component of the new initiative is the Roku Ad Framework, a new toolkit that integrates advanced video advertising functionality directly into the software development kit used by Roku publishers to develop streaming channels. Built to serve the ad sales needs of Roku publishers, the framework features IAB VAST processing, Innovid iRoll interactivity, and a new Roku ID for advertisers. Beginning this summer, Roku will also be the first OTT platform in the industry to feature Nielsen Digital Ad Ratings, enabling publishers and advertisers to transact on industry-standard Nielsen demographics. Approximately half of the most-watched 250 streaming channels on the Roku platform are ad-supported, led by channels like CBS All Access and CBSN. Beyond its technology enablement work, Roku is also helping to bring advertiser demand to Roku publishers, leveraging direct relationships it has built with advertisers looking to market to OTT audiences. Roku utilizes its rich first-party data, together with the new Roku Ad Framework to deliver targeted, interactive video campaigns on a cross-channel basis. Working with its publishers, Roku also facilitates custom-content integrations and sponsorships. Roku Channel publishers can leverage the Roku Ad Framework, including future enhancements such as Nielsen Digital Ad Ratings, through a simple upgrade of their channel.

Red Bull TV Streaming Channel Launches on Roku Players

Red Bull TV is now available as a streaming channel on Roku ® players in the U.S., Canada, U.K. and Republic of Ireland, as well as Roku TV models in the U.S. The Red Bull TV channel delivers exceptional live sports and lifestyle programming, in addition to a deep trove of video-on demand programs. The Red Bull TV channel provides Roku customers with access to entertainment they can't find on any other streaming channel through its mix of live and on demand sports and lifestyle programming.

'Sky Deutschland Launches New Streaming Box with Roku

Sky Deutschland has launched a new streaming box together with Roku. The Sky Online TV Box will turn any TV with an HDMI port into a Smart TV, with access to Sky's Online and Snap's complete premium programming catalogue. The box will be introduced at EUR 49.90 per month together with an order of Sky Online or Snap. Current customers can purchase the streaming box in the upgrade section of the Sky website. The regulator price of the box will be EUR 69.90.

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