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November 27, 2015 3:02 AM ET

Household Durables

Company Overview of Roku, Inc.

Company Overview

Roku, Inc. offers streaming entertainment devices for delivering entertainment to the television (TV). It offers streaming video players. The company also offers Roku software developer kit that enables developers to build a channel that streams their content to the TV, as well as allows users to create music channels, Internet radio, photo sharing, social applications, and casual games; Roku Streaming Stick, a remote control for movies, music, shows, gaming, and more; smart TVs that enable consumers to enjoy entertainment whether on-demand, streamed, or live; and accessories, such as cables, remote controls, power adapters, headphones, and miscellaneous items. In addition, it provides consu...

12980 Saratoga Avenue

Suite D

Saratoga, CA 95070

United States

Founded in 2002





Key Executives for Roku, Inc.

Founder, Chairman of the Board and Chief Executive Officer
Age: 49
Chief Financial Officer
Senior Vice President of Software Engineering
Senior Vice President of Product Management
Manager of Human Resource & Administration
Compensation as of Fiscal Year 2015.

Roku, Inc. Key Developments

Roku Has Unveils New Model

Roku has unveiled a new model that offers video in Ultra HD, or 4K, resolution, matching what's available with Amazon's new Fire TV device. The new Roku 4 will cost $130 and will ship by the end of October 2015. Besides 4K, the new model will help people find a lost remote under the couch by signaling the remote to make a sound. Roku will continue to sell older models at prices that start at $50.

Roku Unveils Roku OS 7

Roku Inc. announced Roku OS 7 filled with new discovery features that give consumers more access to entertainment choices. With a major update to Roku Feed consumers can now follow movies, TV shows, actors and directors to receive automatic entertainment updates about pricing and availability. Those at college or who travel and want to stream will now be able to use the new Hotel and Dorm Connect feature for quick wireless connectivity in locations that require log-in credentials to access the network. In addition, the company unveiled a redesigned Roku mobile app that brings more control to a mobile device and soon will feature an on-the-go mode that allows for access to features such as the Roku Feed while away from home. Roku OS 7 will be rolled out to current-generation Roku players through a software update beginning in mid-October and is expected to be completed in November.

Haier America and Roku, Inc. Announce the Launch of Haier Roku TV Models for U.S. Consumers

Haier America and Roku, Inc. announced the launch of new Haier Roku TV models for U.S. consumers. Starting the week of August 10, 2015, the new Haier Roku TV models will be widely available at retailers across the country -- from Conn's Home Plus and NATM stores such as Nebraska Furniture Mart to Nationwide Marketing Group retailers. Haier Roku TV models combine Haier's sleek TV design and high-quality picture with the Roku operating system to provide consumers a user friendly smart TV experience with access to more than 2,000 streaming channels. Haier Roku 4 Series Smart LED TVs, with built-in sound chamber for enhanced listening, are available in sizes ranging from 32 inches to 55 inches.

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