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July 28, 2015 5:53 PM ET

Household Durables

Company Overview of Roku, Inc.

Company Overview

Roku, Inc. offers streaming entertainment devices for delivering entertainment to the television (TV). It offers streaming video players. The company also offers Roku software developer kit that enables developers to build a channel that streams their content to the TV, as well as allows users to create music channels, Internet radio, photo sharing, social applications, and casual games; Roku Streaming Stick, a remote control for movies, music, shows, gaming, and more; smart TVs that enable consumers to enjoy entertainment whether on-demand, streamed, or live; and accessories, such as cables, remote controls, power adapters, headphones, and miscellaneous items. In addition, it provides consu...

12980 Saratoga Avenue

Suite D

Saratoga, CA 95070

United States

Founded in 2002





Key Executives for Roku, Inc.

Founder, Chairman of the Board and Chief Executive Officer
Age: 49
Chief Financial Officer
Senior Vice President of Software Engineering
Senior Vice President of Product Management
Manager of Human Resource & Administration
Compensation as of Fiscal Year 2015.

Roku, Inc. Key Developments

Showtime Networks Inc. Announces Partnership with Roku, Inc. and Sony Network Entertainment International LLC

Showtime Networks Inc., or SNI, has partnered with Roku, Inc. and Sony Network Entertainment International LLC to offer its streaming service through Roku players, Roku TVs and the PlayStation Vue cloud-based TV service in early July 2015. The addition of SHOWTIME to the Roku platform helps provide that choice for millions of Roku customers and delivers TV on their terms.

Roku, Inc. Appoints Steve Louden as Chief Financial Officer

Roku Inc. announced that Steve Louden will join the company as Chief Financial Officer. Louden joins Roku from Expedia, Inc. where he serves as Treasurer for the $6 billion revenue company with websites in more than 70 countries. During his six year tenure Louden also held senior finance roles including heading up corporate finance.

Roku, Inc. Announces Advanced Video Advertising and Measurement Solutions

Roku, Inc. announced ‘Roku Audience Solutions,’ a new suite of capabilities designed to help Roku channel publishers sell their video advertising more effectively, while creating new opportunities for advertisers to reach and engage users of the Roku streaming platform. The move is designed to serve the dramatic growth of ad-supported viewership on over-the-top (OTT) devices, like Roku players. A major component of the new initiative is the Roku Ad Framework, a new toolkit that integrates advanced video advertising functionality directly into the software development kit used by Roku publishers to develop streaming channels. Built to serve the ad sales needs of Roku publishers, the framework features IAB VAST processing, Innovid iRoll interactivity, and a new Roku ID for advertisers. Beginning this summer, Roku will also be the first OTT platform in the industry to feature Nielsen Digital Ad Ratings, enabling publishers and advertisers to transact on industry-standard Nielsen demographics. Approximately half of the most-watched 250 streaming channels on the Roku platform are ad-supported, led by channels like CBS All Access and CBSN. Beyond its technology enablement work, Roku is also helping to bring advertiser demand to Roku publishers, leveraging direct relationships it has built with advertisers looking to market to OTT audiences. Roku utilizes its rich first-party data, together with the new Roku Ad Framework to deliver targeted, interactive video campaigns on a cross-channel basis. Working with its publishers, Roku also facilitates custom-content integrations and sponsorships. Roku Channel publishers can leverage the Roku Ad Framework, including future enhancements such as Nielsen Digital Ad Ratings, through a simple upgrade of their channel.

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