July 27, 2017 8:14 PM ET

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Company Overview of Roku, Inc.

Company Overview

Roku, Inc. offers streaming entertainment devices for delivering entertainment to the television (TV). It offers streaming video players. The company also offers Roku software developer kit that enables developers to build a channel that streams their content to the TV, as well as allows users to create music channels, Internet radio, photo sharing, social applications, and casual games; Roku Streaming Stick, a remote control for movies, music, shows, gaming, and more; smart TVs that enable consumers to enjoy entertainment whether on-demand, streamed, or live; and accessories, such as cables, remote controls, power adapters, headphones, and miscellaneous items. In addition, it provides consu...

12980 Saratoga Avenue

Suite D

Saratoga, CA 95070

United States

Founded in 2002





Key Executives for Roku, Inc.

Founder, Chairman of the Board and Chief Executive Officer
Age: 51
Chief Financial Officer
Senior Vice President of Software Engineering
Senior Vice President of Product Management
Manager of Human Resource & Administration
Compensation as of Fiscal Year 2017.

Roku, Inc. Key Developments

Viva Entertainment Group's Cord-Cutting Platform is Now Available to Roku's 15 Million Users

Viva Entertainment Group. announced the integration of its VivaLiveTV with Roku. This upgrade shall be available, effective August 3, 2017. This integration will create a significant revenue generating and marketing opportunity for Viva by potentially connecting VivaLiveTV with Roku® 15 million monthly active users.

Roku Mulls IPO

Roku, Inc. is planning to file for an initial public offering before the end of 2017, The Wall Street Journal reported, citing people with knowledge of the matter. Roku reportedly engaged Morgan Stanley, Citigroup Inc. and Allen & Co. as underwriters for an initial public offering and could file confidentially as early as the next few weeks. The company is looking for a valuation of about $1 billion, according to the July 13, 2017 report.

AT&T’s1 video streaming service, DIRECTV NOW Streaming Service Available on the Roku Platform

Roku, Inc. announced the availability of an early release of AT&T’s1 video streaming service, DIRECTV NOW, on the select Roku® devices " Roku TV™ 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210). Users of supported Roku devices in the U.S. can now stream more than 120 live channels, as well as on demand, premium channels, popular shows, and hit movies through DIRECTV NOW on Roku " all with no annual contract, no credit check and no satellite dish required. A one month free trial of DIRECTV NOW will be offered to Roku customers who don’t already have a DIRECTV NOW account. (After one month, customers will be auto-billed a minimum of $35/month - unless canceled.) Customers can visit the Roku blog for more details on how to take advantage of this offer. DIRECTV NOW programming packages bring popular channels together for a great entertainment value: Live a Little " $35 /month (60+ channels); Just Right " $50 /month (80+ channels); Go Big " $60 /month (100+ channels); and Gotta Have it " $70 /month (120+ channels). DIRECTV NOW gets even better with the AT&T Unlimited PlusSM3 wireless plan, which includes HBO. (After 22GB of data usage, AT&T may slow speeds). To access DIRECTV NOW on a supported Roku device, customers can sign up online for DIRECTV NOW [2] and then download the channel from the Roku Channel store. Within minutes of signing up, customers will have easy access to stream content over a U.S. internet connection on their Roku devices.

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