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April 18, 2015 5:33 AM ET

Internet Software and Services

Company Overview of StrongView Systems, Inc.

Company Overview

StrongView Systems, Inc. provides hosted email marketing, social media, transactional email, email deliverability, and email marketing strategy and optimization solutions for Fortune 2000 companies. Its email marketing products include Message Studio, an email marketing solution for campaign management, data segmentation, and targeting; Lifecycle Marketing, a lifecycle marketing solution that enables marketers to design and automate event-triggered email marketing programs; Transactional Email Platform, a solution for transactional email on the market; and StrongMail On-Demand, an on-demand email marketing solution for marketing and transactional email; and StrongDelivery Tools, which are se...

1300 Island Drive

Suite 200

Redwood City, CA 94065

United States

Founded in 2002





Key Executives for StrongView Systems, Inc.

Chief Executive Officer and Director
Co-Founder, Chief Information Officer and Director
Chief Financial Officer
Age: 56
Senior Vice President of Client Services
Chief Product Officer
Compensation as of Fiscal Year 2014.

StrongView Systems, Inc. Key Developments

Dave Frankland Joins StrongView as Chief Strategy Officer

StrongView announced the appointment of Dave Frankland as chief strategy officer. In this new position, Frankland leads corporate strategy for StrongView, developing and evangelizing the firm's contextual marketing vision to the marketplace and aligning internal resources to make it successful. Frankland previously held leadership roles at Forrester Research and DoubleClick, and also provided market strategy to brands as part of his customer relationship strategy consultancy, Customer Helix.

StrongView Expedites Contextual Messaging Execution with Integrated Workflow Management

StrongView announced StrongView Ally, a new integrated workflow management tool that expedites the creation, execution and management of contextual marketing programs. With Ally's wizard-driven interface, StrongView's clients can manage the entire email campaign lifecycle, including request creation, assignment, notifications, quality assurance and step-by-step workflow tracking. Contextual messaging is driving a transformation in digital marketing, but this shift requires a new level of responsiveness to meet the heightened expectations of constantly connected consumers. As turnaround times for campaigns shrink, integrated processes must be put into place to provide trusted brand marketers with full transparency and flawless execution. StrongView Ally addresses this new reality with integrated workflow management capabilities that expedite the execution of sophisticated cross-channel email campaigns that draw on multiple data sources and assets to ensure contextual relevance. StrongView Ally Key Benefits: Automated workflow routing, approvals and notifications enable quicker campaign turnaround times; Wizard-style interface with step-by-step visibility enables easy management of campaign lifecycle; Extensive controls provide "single version of truth" to maintain quality; Integration with StrongView Message Studio streamlines campaign production and reduces errors; Customizable QA checklist adapts to existing business processes to ensure campaign accuracy.

StrongView Adds New Contextual Marketing Capabilities to its Marketing Cloud

StrongView announced new contextual marketing capabilities for Message Studio, StrongView's cross-channel Marketing Cloud. This latest release of Message Studio introduced many new and enhanced features for leveraging ad-hoc third-party data and executing highly contextual messages across any offline or online channel. StrongView Message Studio set the bar for contextual marketing with last year's announcement of InteractionStore, the industry's first cloud-based customer insight solution capable of analyzing and acting on cross-channel customer interactions. With this recent update, Message Studio raises the bar even higher with the ability to automatically import any third-party event data for analysis and targeting, and then push relevant messages out via any messaging channel of the marketer's choosing. In addition to expanded channel messaging, StrongView has added native push messaging capabilities within Message Studio's drag-and-drop lifecycle marketing module. This enables enterprise marketers to create multistep, multichannel programs, delivering messages to mobile application and devices in coordination with other messaging types such as email, SMS and display.

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