L'Oreal USA, Inc. manufactures and markets cosmetics for consumer and professional markets. It provides skincare, haircare, makeup, and perfume products. L'Oreal USA, Inc. was formerly known as Cosmair, Inc. and changed its name to L'Oreal USA, Inc. in June 2000. The company was founded in 1953 and is based in New York, New York. L'Oreal USA, Inc. operates as a subsidiary of L'Oreal SA.
575 Fifth Avenue
New York, NY 10017
Founded in 1953
L'Oreal USA Appoints Marc-Alexandre Risch as Chief Retail Officer
Jun 7 16
L'Oreal USA announced the appointment of Marc-Alexandre Risch to the newly created position of Chief Retail Officer for L'Oreal USA. As part of this new role, Risch will be will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omni-channel consumer experiences across L'Oreal USA's brand portfolio. Risch joined the L'Oreal Group in March 2005 as the International Project Manager for Garnier.
Federal Trade Commission Approves Final Order Settling Charges that L'Oreal USA, Inc
Sep 26 14
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that cosmetics company L'Oreal USA, Inc. made deceptive advertising claims about its Lancome Genifique and L'Oreal Paris Youth Code skincare products. According to the FTC's complaint, announced in June 2014, L'Oreal made false and unsubstantiated claims that its Genifique and Youth Code products provided anti-aging benefits by targeting users' genes. In national advertising campaigns, L'Oreal claimed that its Genifique products were "clinically proven" to "boost genes' activity and stimulate the production of youth proteins" that would cause "visibly younger skin in just 7 days." Similarly, for its Youth Code products, L'Oreal touted the "new era of skincare: gene science," and that consumers could "crack the code to younger acting skin." Under the final order, L'Oreal is prohibited from claiming that any Lancome brand or L'Oreal Paris brand facial skincare product targets or boosts the activity of genes to make skin look or act younger, or respond five times faster to aggressors like stress, fatigue, and aging, unless the company has competent and reliable scientific evidence substantiating such claims. The final order also bars the company from claiming that certain Lancome brand and L'Oreal Paris brand products affect genes, unless the claims are supported by competent and reliable scientific evidence. Finally, L'Oreal is prohibited from making claims about these products that misrepresent the results of any test or study. The Commission vote approving the final order and responses to members of the public who submitted comments was 4-0-1, with Commissioner Terrell McSweeny not participating.