Company Overview of The Kantar Group Limited
The Kantar Group Limited operates as a research, data, and insight company that specializes in audience measurement/research activities. It offers consulting services on brand development and marketing insight aspects that solve client’s marketing questions about market, equity, positioning, innovation, and communication aspects; value-based strategies; solutions to marketing issues; advisory services to pharmaceutical, biotechnological, and medical device and diagnostic companies that help to evaluate opportunities, launch products, and maintain brand and market leaderships; and insights ranging from audience research, strategic advice, competitive intelligence, vital consumer behavior, and...
6 More London Place
London, SE1 2QY
Founded in 1993
Key Executives for The Kantar Group Limited
Chairman and Chief Executive Officer
Chief Executive of Research International Business
Chief Executive Officer of Kantar Video
Compensation as of Fiscal Year 2014.
The Kantar Group Limited Key Developments
GroupM and Kantar Media Partner with Rentrak
Oct 9 14
WPP announced that its owned companies, GroupM and Kantar Media, have entered into agreements with Rentrak. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States. Under the terms of the agreement, WPP will inject Kantar Media's US television measurement business into Rentrak in exchange for $98 million of Rentrak common stock. WPP will also purchase shares directly from the company for $56 million in cash giving WPP a final ownership stake of 16.7% of Rentrak. The transaction, which is subject to customary regulatory approvals, is anticipated to be completed by the end of calendar year 2014. Rentrak will integrate its national and local TV measurement with a number of Kantar's US-based services that focus on digital media and purchase data, providing US advertisers, agencies, TV networks and local TV stations with even more powerful tools to understand consumers' TV and purchasing habits. For GroupM, the ability to integrate consumer data with volumes of TV information using Rentrak's data and technology represents a major step in the formation of a next generation, fully-passive, census-level measurement. No Kantar TV measurement or global development capabilities outside of the US are affected by the transaction. These agreements continue WPP's strategy of developing its services in important markets and sectors and strengthening its capabilities in digital and data investment management businesses.
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