January 29, 2015 4:01 PM ET

Diversified Financial Services

Company Overview of Equifax Canada Inc.

Company Overview

Equifax Canada Inc. builds and maintains comprehensive database of consumer credit information. The company was founded in 1921 and is based in Toronto, Canada. Equifax Canada Inc. operates as a subsidiary of Acrofax Inc.

110 Sheppard Avenue East

Jean Talon Station

Toronto, ON M2N 6S1

Canada

Founded in 1921

Phone:

416-227-5290

Fax:

416-227-5394

Key Executives for Equifax Canada Inc.

President
Vice President of Technology Solutions
Compensation as of Fiscal Year 2014.

Equifax Canada Inc. Key Developments

Equifax Canada Announces Executive Changes

Equifax Inc. announced the appointment of Lisa Nelson as the new president of its Canadian operations, effective January 1, 2015. Nelson replaces Carol Gray, current president of Equifax Canada, who is retiring at the end of 2014 after seven years with Equifax and over 30 years in the financial industry. Nelson joined Equifax in 2011 and is senior vice president of Enterprise Alliances in the US She has strong operational leadership experience, having been responsible for the top North American 50 channel/connector partners across Equifax. Before joining Equifax, Lisa was vice president of Global Scoring Solutions for FICO.

Equifax Canada Inc. Announces Executive Changes

Equifax Inc. announced the appointment of Lisa Nelson as president of its Canadian operations, effective January 1, 2015. Nelson replaces Carol Gray, current president of Equifax Canada, who is retiring at the end of 2014 after seven years with Equifax and over 30 years in the financial industry. Nelson joined Equifax in 2011 and is senior vice president of Enterprise Alliances in the U.S. She has strong operational leadership experience, having been responsible for the top North American 50 channel/connector partners across Equifax. Before joining Equifax, Lisa was vice president of Global Scoring Solutions for FICO.

Equifax Canada and Environics Analytics Partner to Enhance the Power of Data-Driven Marketers

Equifax Canada announced a partnership with Environics Analytics to deliver more robust solutions for direct marketing and customer acquisition. Through this partnership, Equifax and Environics Analytics will be able to better equip data-driven marketers to sell the right products and services to targeted segments based on consumer behaviour. Equifax's privacy-compliant, aggregated credit data on Canadians, currently offered as Neighbourhood View(TM), will be used to enhance several of Environics Analytics' marketing solutions and will also be delivered as a module through ENVISION, Environics Analytics' research-driven, online micromarketing tool. This platform facilitates a broad range of marketing applications, making Equifax data available for segmentation, market analysis, customer insights and media planning. In addition, Environics Analytics will also embed Equifax data into two of its products: PRIZM(C2), Canada's leading consumer segmentation system, and WealthScapes, the most comprehensive dataset on the assets, liabilities and wealth of Canadians.

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