January 17, 2017 7:00 PM ET

Capital Markets

Company Overview of Cetera Investment Services LLC

Company Overview

Cetera Investment Services LLC, a broker-dealer and RIA company, provides customized investment and insurance solutions to financial institutions in the United States. The company offers solutions in the areas of education and training, practice management, sales support, marketing, and compliance for financial professionals; and wealth management programs. It serves banks and credit unions. The company was formerly known as PrimeVest Financial Services, Inc. and changed its name to Cetera Investment Services LLC in December 2012. The company was founded in 1984 and is headquartered in Saint Cloud, Minnesota. Cetera Investment Services LLC operates as a subsidiary of Cetera Financial Group, ...

400 1st Street South

Suite 300

Saint Cloud, MN 56301

United States

Founded in 1984





Key Executives for Cetera Investment Services LLC

Chief Executive Officer
Chief Financial Officer
Director of Operations
Senior Vice President of New Business Development
Compensation as of Fiscal Year 2016.

Cetera Investment Services LLC Key Developments

Cetera Financial Institutions Names Leann Rummel as President

Cetera Financial Institutions has said that LeAnn Rummel has been named president. In her new role, Rummel will oversee all aspects of the firm's operations and will lead the execution of CFI's growth initiatives and the further development of its wealth management platform for banks and credit unions. She will report directly to Catherine Bonneau, who remains CEO of Cetera Financial Institutions. With over 30 years of financial services experience, Rummel joined PrimeVest Financial Services, which later became Cetera Financial Institutions, in 1992. Most recently, she served as CFI's national sales director, responsible for all sales functions, including financial institution relationship management, sales support, product management, Rep on Demand representative recruitment, sales supervision and strategic partner relations. In addition to her role as CFI president, she is part of the firm's executive committee and acts as president of its insurance agencies.

Cetera Investment Services Promotes Leann Rummel to President

Cetera Investment Services has promoted LeAnn Rummel, national sales director, to president. Catherine Bonneau will remain as CEO and work more closely with senior management, giving the bank business a larger voice companywide. Rummel, a 24-year veteran of Cetera, will focus on all aspects of the business in her new role. Her move, in turn, will create opportunities for other people at the firm to assume expanded responsibilities. Rummel currently oversees all sales functions, including financial institution relationship management, advisor recruitment, sales support and Rep on Demand, a tool that Cetera offers to banks to provide advisors on an ad-hoc basis as they're needed. Rummel is also a BISA board member.

Cetera Financial Institutions Provides Broker-Dealer Services and Solutions to Alabama Credit Union

Cetera Financial Institutions announced that it will provide broker-dealer services and solutions to Alabama Credit Union's (ACU) investment management program. The new offerings will be marketed as ACU Investment Services with the support of Cetera Financial Institutions, which provides customized investment solutions to more than 600 financial institutions nationwide.

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