January 19, 2017 1:09 PM ET

Internet Software and Services

Company Overview of First Insight, Inc.

Company Overview

First Insight, Inc. designs and develops cloud based predictive analytic consumer testing solution for department stores, specialty retailers, manufacturers, wholesalers, footwear, and e-commerce companies. The company’s solutions give guidance for product design, buying, assortment planning, pricing, and marketing decisions to improve sales, margins, and inventory turnover; provide forward-looking view of customer demand and merchandise profitability; and deliver inventory investment recommendations and go-to-market price point insight for products that are new to assortments. Its cloud-computing model generates insight on the future success of new products and designs. The company was foun...

2000 Ericsson Drive

Suite 200

Warrendale, PA 15086-6507

United States

Founded in 2007





Key Executives for First Insight, Inc.

Founder, Chief Executive Officer, President and Director
Chief Financial Officer
Chief Operating Officer
Chief Commercial Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

First Insight, Inc. Key Developments

First Insight, Inc. Partners with HSN

First Insight, Inc. announced a partnership agreement with HSN. Using consumer-driven predictive analytics, First Insight will help HSN enable faster and more accurate design, buying and pricing decisions in its apparel, jewelry and home categories. As part of this agreement, First Insight is using online social engagement tools to gather real-time preference, pricing and sentiment data on HSN’s new key value items (KVIs) – a term used in retail to describe new product offerings that drive traffic and highlight a retailer’s merchandise authority. First Insight’s solution will enable HSN to: Evaluate a greater number of designs or products quickly, increasing speed to market; Calibrate inventory buys based on direct consumer input and predictive analytics; and Optimize pricing and allocation strategies to maximize ROI.

First Insight, Inc. Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 09:00 AM

First Insight, Inc. Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 09:00 AM. Venue: InterContinental Boston, 510 Atlantic Avenue, 99 High Street, 22nd floor, Boston, Massachusetts, United States.

DICK'S Sporting Goods and First Insight Announce Partnership Agreement

DICK'S Sporting Goods announced a multi-year partnership agreement. As part of the agreement, First Insight is applying its consumer-driven predictive analytics to help DICK'S make faster and more accurate product design, merchandise buying and pricing decisions. The partnership is based on DICK'S affirmation of First Insight's solution during a thorough due diligence process. In partnering with First Insight, DICK'S gains strategic guidance on thousands of products and designs. Through online consumer engagements, First Insight enables DICK'S to gather real-time consumer preference and pricing data on candidate products, months before they are launched in the market. The data are filtered through First Insight's predictive analytic solution to determine which products present the great sales and gross margin opportunity. First Insight's solution enables DICK'S to consumer-test branded and private label products in multiple categories, including sports equipment, apparel, footwear and accessories. DICK'S is empowering designers, merchants, buyers and planners to gain real-time consumer predictive analytics throughout the merchandising organization and the product development lifecycle.

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