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February 13, 2016 2:50 AM ET

Internet Software and Services

Company Overview of First Insight, Inc.

Company Overview

First Insight, Inc. designs and develops cloud based predictive analytic consumer testing solution for department stores, specialty retailers, manufacturers, wholesalers, footwear, and e-commerce companies. The company’s solutions give guidance for product design, buying, assortment planning, pricing, and marketing decisions to improve sales, margins, and inventory turnover; provide forward-looking view of customer demand and merchandise profitability; and deliver inventory investment recommendations and go-to-market price point insight for products that are new to assortments. Its cloud-computing model generates insight on the future success of new products and designs. The company was foun...

2000 Ericsson Drive

Suite 200

Warrendale, PA 15086-6507

United States

Founded in 2007





Key Executives for First Insight, Inc.

Founder, Chief Executive Officer, President and Director
Chief Financial Officer
Chief Operating Officer
Chief Commercial Officer
Chief Customer Officer
Compensation as of Fiscal Year 2015.

First Insight, Inc. Key Developments

DICK'S Sporting Goods and First Insight Announce Partnership Agreement

DICK'S Sporting Goods announced a multi-year partnership agreement. As part of the agreement, First Insight is applying its consumer-driven predictive analytics to help DICK'S make faster and more accurate product design, merchandise buying and pricing decisions. The partnership is based on DICK'S affirmation of First Insight's solution during a thorough due diligence process. In partnering with First Insight, DICK'S gains strategic guidance on thousands of products and designs. Through online consumer engagements, First Insight enables DICK'S to gather real-time consumer preference and pricing data on candidate products, months before they are launched in the market. The data are filtered through First Insight's predictive analytic solution to determine which products present the great sales and gross margin opportunity. First Insight's solution enables DICK'S to consumer-test branded and private label products in multiple categories, including sports equipment, apparel, footwear and accessories. DICK'S is empowering designers, merchants, buyers and planners to gain real-time consumer predictive analytics throughout the merchandising organization and the product development lifecycle.

First Insight, Inc. Launches InsightSuite for Wholesale to Help Sales Organizations Recommend the Right Product Assortments to Their Retail Partners

First Insight, Inc. announced the release of InsightSuite for Wholesale, a specialized InsightSuite solution adapted to meet the unique challenges of wholesale sales organizations. InsightSuite for Wholesale allows manufacturers to collect direct feedback on upcoming products from each retailer’s customers. Easy-to-interpret results enable wholesale sales teams to accurately predict product demand, average unit retail price, and margin for each item within a retailer’s customer base, driving predictive line recommendations and significantly reducing unplanned vendor allowances and RTVs. InsightSuite for Wholesale helps drive incremental line bookings and reduced vendor allowances by: Incorporating the voice of the retailer’s customer into assortment mix decisions; Providing more accurate forecasts of customer demand and margin; Positioning demand for their products versus their competitors’; and Enabling fact-based assortment discussions and decisions between wholesale sales executives and their retailer partners, resulting in better business outcomes for both. In addition to its new Wholesale solution, First Insight is also announcing a major update to its InsightSuite platform. InsightSuite is used by the world’s top brands and retailers to gain advance insight into new product performance resulting in improved sales, margins, and inventory turnover. The cloud-based InsightSuite platform provides highly accurate, forward-looking data that help retailers and brands know which items will appeal to consumers months before they hit the market. This platform update promotes deep data analysis and makes it even easier to: View item results with details by geography and segments; Efficiently leverage customer comments and feedback on individual items; and Review aggregated results of assortments tested across multiple geographies.

TXT Retail and First Insight, Inc. Sign Global Alliance Agreement

TXT Retail and First Insight, Inc. announced a global alliance agreement. The agreement enables retailers and brands to combine TXT Retail's Planning Solutions with First Insight's actionable consumer-driven analytics to create more accurate and efficient assortment plans. The alliance agreement gives both TXT Retail and First Insight the ability to deliver a solution of significant benefit to retailers by incorporating deep customer and product insight into the end-to-end planning process.

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