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June 30, 2015 3:56 PM ET


Company Overview of First Insight, Inc.

Company Overview

First Insight, Inc. offers predictive analytic consumer testing solution for department stores, specialty retailers, manufacturers, wholesalers, footwear, and e-commerce companies. The company’s solutions give guidance for product design, buying, assortment planning, pricing, and marketing decisions to improve sales, margins, and inventory turnover; provide forward-looking view of customer demand and merchandise profitability; and deliver inventory investment recommendations and go-to-market price point insight for products that are new to assortments. Its cloud-computing model generates insight on the future success of new products and designs. The company was founded in 2007 and is based i...

1606 Carmody Court

Suite 106

Sewickley, PA 15143-8566

United States

Founded in 2007





Key Executives for First Insight, Inc.

Founder, Chief Executive Officer, President and Director
Chief Financial Officer
Chief Operating Officer
Chief Customer Officer
Chief Technology Officer
Compensation as of Fiscal Year 2014.

First Insight, Inc. Key Developments

James Socas Joins First Insight's Board of Directors

First Insight has raised a $14 million Series B round of funding, led by Updata Partners. As part of the deal, Updata general partner James Socas has joined First Insight's board of directors.

First Insight Appoints James Socas to the Board of Directors

First Insight, Inc. announced Updata General Partner James Socas has joined First Insight's board of directors, along with founder and CEO Greg Petro, Joel Adams, General Partner of Adams Capital, and independent director Richard Marcus, former CEO of Neiman Marcus.

First Insight Announces InsightPlanning

First Insight announced a new addition to its cloud-based InsightSuite platform: InsightPlanning. Adding to the InsightSuite offering, InsightPlanning offers retailers and manufacturers valuable data derived from consumer insights so they can make informed decisions on product production and inventory quantity. With more direct and forward-looking insights –rather than just industry-standard historical-trend analysis—the predictive analytics employed by InsightPlanning can result in net retailer margin gains of 3%-9%, and First Insight guarantees these results. Using InsightPlanning, retailers and manufacturers can now: Ensure the right level of inventory or production on top-selling products, anticipating demand early-on and avoiding inventory depletion. Minimize excess inventory on slower moving products. Maximize overall gross margin of a specific category of products.

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