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July 28, 2015 7:10 PM ET


Company Overview of Ketchum, Inc.

Company Overview

Ketchum, Inc. provides public relations, marketing, and corporate communications services worldwide. It offers services in the areas of brand marketing, communication programs for CEOs, change management, clinical trial recruitment, communications training, corporate communications, corporate governance, corporate social responsibility, energy, event marketing, fashion and luxury, financial communications, food B2B, food and nutrition, healthcare, and influencer relationship management. The company also provides services in the areas of issues and crisis management, Latino marketing, litigation communications, marketing to women, media relations, public affairs, research and analytics, socia...

1285 Avenue of the Americas

Fourth Floor

New York, NY 10019

United States

Founded in 1923





Key Executives for Ketchum, Inc.

Chief Executive Officer, President and Senior Partner
Age: 55
Chairman and Senior Partner
Age: 63
Partner and Chief Financial Officer
Chief Operating Officer and Senior Partner
Director of Global Technology Practice, Partner and Chief Executive Officer of Access Communications Unit
Compensation as of Fiscal Year 2015.

Ketchum, Inc. Key Developments

Kohler Co. Names Ketchum its Public Relations AOR

Kohler Co. selected Ketchum as its public relations agency of record after a competitive pitch. As agency of record, Ketchum will support Kohler Co.'s family of brands within its four business units – Kitchen & Bath fixtures, Interiors, Power and Hospitality. The agency will provide strategic counsel on Kohler Co.'s corporate and consumer brand communication efforts, including thought leadership, sustainability and social media. Ketchum joins Kohler Co.'s integrated marketing team which includes sister Omnicom agencies DDB, PHD and Organic, which are responsible for advertising, media buying, and digital, respectively.

Christy Salcido Rejoins Ketchum as its West Brand Marketing Practice Director

Ketchum announced that Christy Salcido has rejoined the agency as SVP and director of the Ketchum West Brand Marketing Practice. Based in Los Angeles, Salcido will focus on supporting Ketchum West's brand marketing clients while using her depth and breadth of expertise to enhance and grow the Ketchum West Brand Marketing Practice. She has experience in leading strategic and integrated campaigns for a diverse group of high-profile brands, including an in-house role as VP of public relations at Starbucks Coffee Company. Prior to rejoining Ketchum, Salcido was most recently SVP at Porter Novelli, and before that she served as VP of marketing for CHAYA Restaurant Group. Additionally, she served as communications director for TV producer Norman Lear's nonprofit youth voting campaign, Declare Yourself, where she helped drive an unprecedented number of under-age-30 voters to the polls during the 2004 presidential election.

Ketchum Unveils Food Studio; Announces Executive Changes

Ketchum has transformed its landmark test kitchen into a food studio, which was unveiled at a grand opening held in April 2015 in the firm's San Francisco office. Part of the firm's Global Food & Beverage Practice, the Ketchum Food Studio brings together digital communications and culinary expertise to create a powerful offering, generating content that helps Ketchum clients differentiate from their competition. The Ketchum Food Studio is a culinary communications center staffed by food experts who assist clients with recipe and menu development, new product concepts and nutrition programs, as well as communications professionals who support food issues, content development, food photography, and video production. The studio provides a hub for the practice's 360-degree consulting services for clients with a variety of needs across the food and agricultural spectrum. The Ketchum Food Studio's lineup of culinary talent includes Steve Siegelman, author of more than 37 cookbooks, and Chef David Shalleck, a culinary veteran of 35 years, who has cooked in Michelin-starred restaurants and has worked with numerous restaurant companies and food manufacturers. Coinciding with the launch of the Food Studio, Shelley Roth, a 17-year Ketchum veteran with three decades of food industry experience, has assumed the newly created role of director of the Ketchum Food Studio. Stepping into Roth's former role is Steve Moylan, who joins Ketchum from Safeway as SVP and practice director to lead the Ketchum Food B2B offering. Last month, Ketchum named Tara Munday director of the European Food & Beverage Practice, augmenting the leadership of Kim Essex and Julie Schumacher, who were appointed co-directors of the North American Food & Beverage Practice in 2014.

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