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April 19, 2015 12:11 AM ET


Company Overview of Bacardi Limited

Company Overview

Bacardi Limited produces and markets spirits and wines for customers in Bermuda and internationally. The company offers rum, vodka, Scotch whisky, gin, vermouth and sparkling wines, tequila, brandy, liquors, malt beverages, and beer. It also imports, sells, markets, and distributes wine and spirits. The company was founded in 1862 and is based in Hamilton, Bermuda with subsidiaries in Austria, Finland, Germany, Japan, the United States, the Netherlands, and Belgium. It has bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, France, Spain, Germany, the United States, England, Mexico, and others; and strategic operating units in Bermuda, Bahamas, Puerto Rico, th...

65 Pitts Bay Road

Hamilton,  HM 08


Founded in 1862





Key Executives for Bacardi Limited

Chief Executive Officer and Director
Age: 67
Chief Financial Officer and Senior Vice President
Age: 47
Chief Marketing Officer and President of Bacardi Global Brands
Age: 38
Regional President of Asia Pacific Region
Age: 52
Regional President for Europe
Age: 50
Compensation as of Fiscal Year 2014.

Bacardi Limited Key Developments

Bacardi Limited Consolidates Global Creative, Digital and Media Responsibilities BBDO Worldwide and OMD Worldwide

Bacardi Limited announced that it is aligning all of its advertising, media and digital business for its major brands with BBDO Worldwide and OMD Worldwide. The Bacardi portfolio brands included are BACARDÍ rum, MARTINI vermouth and sparkling wines, BOMBAY SAPPHIRE gin, DEWAR’S Blended Scotch whisky, GREY GOOSE vodka, WILLIAM LAWSON’S Blended Scotch whisky, and CAZADORES 100% blue agave tequila. Effective immediately, BBDO will be responsible for creative and strategic development of all advertising for the core Bacardi brands. OMD will lead planning and buying across all social, digital and media platforms, with a particular emphasis on innovative and cutting-edge ideas, rooted in data-driven insights, to reach millennial consumers.

Bacardi Announces Job Cuts at its Global Brands Unit in London

Bacardi is cutting an undisclosed number of jobs at its Global Brands Unit in London, following its decision to lay off about 10% North American staff last week. The company said that the UK job cuts are part of the restructuring program to hand over some of Bacardi's Global Brands responsibilities to its brands teams.

Bacardi Begins Lay Off of 10% of North American Staff

Bacardi has begun laying off about 10% of its workforce in North America as a part of its restructuring program to cut costs. The company is axing close to 80 employees from its 600 member staff in the region. Major job cuts are being made in the sales and field marketing division. Also, there are limited cuts in IT, communications, marketing and finance.

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