Company Overview of Bacardi Limited
Bacardi Limited produces and market spirits to markets worldwide. It offers rum, vodka, Scotch whisky, gin, vermouth and sparkling wines, and tequila. The company also imports and distributes wines and spirits in the Netherlands. Bacardi Limited was founded in 1862 and is based in Hamilton, Bermuda with subsidiaries in Austria, Finland, Germany, Japan, the United States, the Netherlands, Belgium, and France. The Company operates production facilities, including bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, France, Spain, Germany, Mexico, and others. It has presence in the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Br...
65 Pitts Bay Road
Hamilton, HM 08
Founded in 1862
Key Executives for Bacardi Limited
Chief Executive Officer and Director
Regional President of Europe
Regional President of Asia, Middle East & Africa
Regional President of North America
President of Incubation Brands
Compensation as of Fiscal Year 2016.
Bacardi Limited Key Developments
JD.com, Inc. Announces Strategic Partnership with Bacardi
Sep 8 16
JD.com, Inc. and Bacardi have jointly announced a strategic partnership under which JD.com will become Bacardi’s strategic e-commerce partner for its full line of products in China, marking a significant move to further build Bacardi’s brand and business in the country. The cooperation will also include online promotions of Bacardi products available exclusively on JD.com, as well as customized brand marketing support. The two companies will work together to bring China’s cocktail culture to the next level through promotions that educate Chinese consumers on how to prepare and enjoy cocktails prepared with premium Bacardi spirits.
Bacardi Limited Elects Stella J. David as Director
Jun 23 16
Facundo L. Bacardi, chairman of the board of directors of Bacardi Limited announces a new director has been elected to serve on the company' 16-member board.
The newly elected director is Stella J. David. She was elected to the Board at the company's Annual General Meeting on June 23, 2016, in Hamilton, Bermuda. Ms. David was the chief executive officer of William Grant & Sons from 2009 until February 2016, with responsibility for the growth of the business, with a focus on building brands, global expansion into new markets, as well as acquisitions and innovations. Under her leadership, Ms. David oversaw the acquisition of Tullamore Dew Irish whiskey and Drambuie liqueur.
BACARDÍ Announces Two New Flavors to Shake Up Summer Entertaining
May 24 16
BACARDÍ unveils its plans to heat up the season with the debut of two new flavors, BACARDÍ Grapefruit and BACARDÍ Raspberry flavored rums. For those looking to mix up refreshing BACARDÍ Grapefruit or BACARDÍ Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through Cocktail Courier, a premier online cocktail delivery service. BACARDÍ Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while BACARDÍ Raspberry is infused with citrus raspberry flavors to create a mouth-watering taste mixture of sweet and tart. Both new flavors are now available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes. With the official start of summer around the corner, the new flavors will be highlighted in signature punch cocktail recipes. Punch cocktails make entertaining and shared experiences with friends easy. Large-format cocktails are the solution to frenzied hosting – make it ahead of time, and then savor party moments with friends as they happen. BACARDÍ Grapefruit and BACARDÍ Raspberry are easily mixable in any type of cocktail, and traditional flavors like citrus and berry continue to grow in popularity. According to the Nielsen Pert White Spirits A&U study from March 2014, traditional flavors now represent 85% of flavored spirit volume (versus non-traditional fruit flavors), and two-thirds of flavored spirits volume is coming from millennial consumers.
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