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August 29, 2015 9:58 AM ET


Company Overview of Bacardi Limited

Company Overview

Bacardi Limited produces and markets spirits and wines for customers in Bermuda and internationally. The company offers rum, vodka, Scotch whisky, gin, vermouth and sparkling wines, tequila, brandy, liquors, malt beverages, and beer. It also imports, sells, markets, and distributes wine and spirits. The company was founded in 1862 and is based in Hamilton, Bermuda with subsidiaries in Austria, Finland, Germany, Japan, the United States, the Netherlands, and Belgium. It has bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, France, Spain, Germany, the United States, England, Mexico, and others; and strategic operating units in Bermuda, Bahamas, Puerto Rico, th...

65 Pitts Bay Road

Hamilton,  HM 08


Founded in 1862





Key Executives for Bacardi Limited

Chief Executive Officer and Director
Age: 68
Regional President of Asia Pacific Region
Age: 53
Regional President for Europe
Age: 51
Regional President of Middle East & Africa
Age: 52
Regional President of North America
Compensation as of Fiscal Year 2015.

Bacardi Limited Key Developments

Bacardi Limited Promotes Fabio Giammarco to Global Vice President for Bacardi Rum

Bacardi Limited has promoted Fabio Giammarco to global vice president for BACARDI rum. In this role, Mr. Di Giammarco is responsible for the BACARDI rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for BACARDI rum and GREY GOOSE vodka, and will be based in the Bacardi global headquarters in Hamilton, Bermuda, pending Bermuda Department of Immigration approval. Mr. Di Giammarco most recently served as vice president, Marketing & Commercial, for Bacardi Latin America & Caribbean (LAC) leading the marketing and commercial teams and overseeing commercial execution and alliances across the region. He joined Bacardi in 2012 as Managing Director of Brazil and has since held a number of roles throughout the LAC region.

Bacardi Limited Announces Launch of New Bacardi Tangerine Flavored Rum

Bacardi Limited has announced the launch of new flavored rum, Bacardi Tangerine. Now available nationwide and with a new bottle design, BACARDI Tangerine, is infused with rich tangerine flavors to create a tangy and fresh taste, inspired by the brand's Caribbean heritage. BACARDI Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

Bacardi Limited Plans to Establish Centers of Excellence in Europe and North America

Bacardi Limited has announced plans to establish Centers of Excellence, or CoEs, in Europe and North America each headed by a chief marketing officer who will report to Bacardi Limited CEO Mike Dolan on the company's global brands and to those regional presidents on regional and local brands, and in region marketing executions. Those CoEs will create assets and partner with a more agile Corporate Creative Excellence team, the company's external agencies, Hubs and Markets in ensuring those assets are executed in locally relevant ways.

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