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February 07, 2016 1:26 PM ET

Internet and Catalog Retail

Company Overview of One Kings Lane Inc.

Company Overview

One Kings Lane Inc. retails living products, bedroom and bath products, dining and kitchen products, rugs, lighting products, art and decorative accents, outdoor products, and gifts and jewelry options online. It offers its products for homes. The company was founded in 2009 and is based in San Francisco, California with an additional office in New York, New York.

1355 Market Street

Suite 400

San Francisco, CA 94103

United States

Founded in 2009





Key Executives for One Kings Lane Inc.

Chief Executive Officer and Director
Co-Founder and Chief Merchandising Officer
Vice President of Operations
Vice President of Legal and General Counsel
Compensation as of Fiscal Year 2015.

One Kings Lane Inc. Key Developments

One Kings Lane Reportedly To Sell For Deep Discount

One Kings Lane Inc. is known to be scouting for buyers. Sources told Recode that the company has told potential buyers that it is ready to divest less than the $230 million it had raised in venture capital, with one describing it as a "fire sale." According to the sources, the company is likely to sell for less than $150 million.

HD Buttercup Sues One Kings Lane for Trademark Misuse

HD Buttercup is suing One Kings Lane for trademark infringement, saying the online retailer used its name in Google ads to draw business. In the suit filed in June in U.S. District Court, Central District of California, HD Buttercup alleges the One Kings Lane misappropriated its name and registered trademark in ads posted on Google, attempting to pass itself off as associated with HD Buttercup and siphon off potential Buttercup customers. The suit seeks to stop the e-commerce retailer from further use of its name and seeks unspecified damages and attorneys fees. It s asking for an order requiring One Kings Lane to divulge all information on any gains from its use of the HD Buttercup name. In its complaint, HD Buttercup said One Kings Lane employed Google AdWords to advertise online, noting that advertisers using the program create ads for their goods and services and tie them to certain relevant keywords and phrases they believe consumers will use in their search queries. When a Google searcher uses those keywords, the AdWords program displays the ad above the actual search results. HD Buttercup said it believes One Kings Lane selected the HD Buttercup mark and variations as a keyword relevant to its goods and services. Essentially, that means that a user searching for HD Buttercup would trigger Google s placement of a One Kings Lane advertisement before or above any HD Buttercup search results, it said. It claims that One King s Lane also misappropriated the HD Buttercup marks by inserting them into their actual ads, thereby ensuring that any user searching for HD Buttercup would see and ad labeled HD Buttercup but that was actually created by One Kings Lane. Clicking on the ad would bring the searcher to One Kings Lane.

One Kings Lane Names Dinesh Lathi as Chief Executive Officer and Member of the Board of Directors

One Kings Lane announced that its Board of Directors has appointed Dinesh Lathi as chief executive officer and member of the Board of Directors effective immediately. Lathi previously held the position of chief operating and financial officer. Since joining One Kings Lane in 2011, Lathi has played a central role in strategic and operational initiatives, including the launch of One Kings Lane proprietary brands, finance and pricing, inventory management, and customer and vendor operations. Prior to joining One Kings Lane, Lathi spent seven years at eBay and served as vice president of eBay North America.

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