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October 04, 2015 1:08 PM ET


Company Overview of MediaBrands Worldwide, Inc.

Company Overview

MediaBrands Worldwide, Inc. manages media-related assets of Interpublic Group of Companies globally. The company is based in New York, New York. MediaBrands Worldwide, Inc. operates as a subsidiary of The Interpublic Group of Companies, Inc.

100 West 33rd Street

9th Floor

New York, NY 10001

United States

Key Executives for MediaBrands Worldwide, Inc.

Chief Executive Officer
Chief Financial Officer
Age: 45
Chief Executive Officer of North America and President of Global Clients
Chief Executive Officer of Orion Trading and President of Orion Trading
Chairman of ID Media and Chief Executive Officer of ID Media
Compensation as of Fiscal Year 2015.

MediaBrands Worldwide, Inc. Key Developments

IPG Mediabrands Names Mat Baxter as Global Chief Strategy & Creative Officer

IPG Mediabrands announced Mat Baxter as Global Chief Strategy & Creative Officer. The appointment is New York based, reporting to CEO Henry Tajer. Baxter’s role sees him take responsibility for the network’s overall strategic product and the quality of its work for clients. He will also oversee Mediabrands’ marketing. Baxter joins from UM Australia where he was CEO for nearly five years.

IPG Mediabrands Appoints Sandeep Bastikar as the Head of Performance Marketing for APAC

IPG Mediabrands has appointed Sandeep Bastikar as the head of performance marketing for APAC. In this position, Bastikar will oversee IPG Mediabrands' programmatic offering Cadreon, while integrating search, paid social and data strategy to deliver business results for global clients across APAC, as well as accelerate performance marketing for World Markets Asia local clients. Bastikar has worked in the digital space for over 20 years. Previously, as the managing director of Singapore-based Brandneu Consulting, he ran the digital marketing and e-commerce consulting agency across the region, servicing global and regional brands. Prior to this, Bastikar set up Leo Burnett's digital interactive arm in Singapore, responsible for business development and project delivery of its local and regional servicing clients such as P&G, Prudential Asia, Singapore Tourism Board in the region.

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