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August 30, 2015 10:51 AM ET

Beverages

Company Overview of BAI Brands LLC

Company Overview

BAI Brands LLC produces antioxidant infusion drinks. The company offers drinks in various flavors, including peach, blue berry, mango, coconut, black cherry, blood orange, guava, grapefruit, nashi pear, pineapple, lemonade tea, lemon, dragon fruit, Clementine, pear, pomegranate, and tangerine. It also offers tanks and T-shirts for men and women; T-shirts for boys and girls; and onesies for babies. The company offers its products online, as well as through retailers and stores. BAI Brands LLC was founded in 2009 and is based in Hamilton, New Jersey.

1800 East State Street

Suite 153

Hamilton, NJ 08609

United States

Founded in 2009

Phone:

609-586-0500

Fax:

609-586-0900

Key Executives for BAI Brands LLC

Founder and Chief Executive Officer
President
Chief Financial Officer
Chief Operations Officer
Age: 44
Chief Creative Officer
Compensation as of Fiscal Year 2015.

BAI Brands LLC Key Developments

BAI Brands Debuts Bai Antiwater

Bai Brands announced the launch of Bai Antiwater. Infused with distinctive antioxidant power and enhanced with electrolytes for a crisp, clean taste, this super-purified water represents the next generation of water hydration what the brand affectionately calls H2.0. Each bottle of Antiwater is purified twice to deliver a clean, crisp taste; it is then enhanced it with electrolytes, and optimized with antioxidants to protect healthy cells from free radical damage. Bai Antiwater is available in single 28.4oz bottles with a suggested retail price of $1.99, as well as six- and 12-packs online and in select stores.

Bai Brands Announces the Launch of Bai Bubbles

Bai Brands announced the launch of Bai Bubbles, an innovative carbonated beverage that extends the company's line of healthy, all-natural, five-calorie, antioxidant infusions. Bai Bubbles will be available in the New York City metropolitan area, with the full support of Bai's distribution partner, Dr. Pepper Snapple Group. Like the established Bai5 family of beverages, the Bai Bubbles line blends the antioxidant power of the coffeefruit (a.k.a. Bai's 'secret superfruit'), with exotic fruit tastes and natural sweeteners to deliver a distinctively bold flavor experience. Bai Bubbles will be offered in seven flavors, whose names - like the Bai5 flavors - pay homage to some of the world's great coffee-growing regions. The initial Bai Bubbles lineup will include: Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava. Each flavor will be available in a slim, premium 11.5-ounce can, with five calories and one gram of sugar. The national retail rollout will begin in the first quarter of 2015. Bai Bubbles will also be available for direct purchase on the company's website, drinkbai.com.

Bai Brands Signs Distribution Agreement with Dr. Pepper Snapple Group

Bai Brands and Dr. Pepper Snapple Group announced a major distribution agreement. Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets. Recent new marquee retailers which will be serviced by Bai and Dr. Pepper Snapple Group include market-leaders such as Jewel-Osco, Stop & Shop, Duane Reade and Safeway, plus more than 100 additional Costco stores throughout the country.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
April 16, 2015
--
Private Placement
February 12, 2015
--
Private Placement
September 4, 2014
--
 

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