January 24, 2015 11:40 PM ET


Company Overview of BAI Brands LLC

Company Overview

BAI Brands LLC produces beverages for health-conscious consumers. It provides antioxidant infusions in various fruit flavors, including peach, blue berry, mango, strawberry, dragon fruit, Clementine, pear, pomegranate, and tangerine. The company’s products are available through a network of retailers and distributors in the Northeast, the West Coast, the Midwest, the Caribbean, Dubai, and Panama. It also sells its products online. BAI Brands LLC was founded in 2009 and is based in Hamilton, New Jersey.

1800 East State Street

Suite 153

Hamilton, NJ 08609

United States

Founded in 2009



Key Executives for BAI Brands LLC

Chief Executive Officer and Founder
Chief Financial Officer
Chief Operations Officer
Age: 43
Chief Creative Officer
Compensation as of Fiscal Year 2014.

BAI Brands LLC Key Developments

Bai Brands Announces the Launch of Bai Bubbles

Bai Brands announced the launch of Bai Bubbles, an innovative carbonated beverage that extends the company's line of healthy, all-natural, five-calorie, antioxidant infusions. Bai Bubbles will be available in the New York City metropolitan area, with the full support of Bai's distribution partner, Dr. Pepper Snapple Group. Like the established Bai5 family of beverages, the Bai Bubbles line blends the antioxidant power of the coffeefruit (a.k.a. Bai's 'secret superfruit'), with exotic fruit tastes and natural sweeteners to deliver a distinctively bold flavor experience. Bai Bubbles will be offered in seven flavors, whose names - like the Bai5 flavors - pay homage to some of the world's great coffee-growing regions. The initial Bai Bubbles lineup will include: Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava. Each flavor will be available in a slim, premium 11.5-ounce can, with five calories and one gram of sugar. The national retail rollout will begin in the first quarter of 2015. Bai Bubbles will also be available for direct purchase on the company's website, drinkbai.com.

Bai Brands Signs Distribution Agreement with Dr. Pepper Snapple Group

Bai Brands and Dr. Pepper Snapple Group announced a major distribution agreement. Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets. Recent new marquee retailers which will be serviced by Bai and Dr. Pepper Snapple Group include market-leaders such as Jewel-Osco, Stop & Shop, Duane Reade and Safeway, plus more than 100 additional Costco stores throughout the country.

Bai Brands's Bai 5 Now available at Popular Online Grocer FreshDirect

Bai Brands announced that popular online grocer FreshDirect now carries Bai 5's full product line. To introduce customers to Bai Brands' great-tasting, healthy alternative to sugary drinks, FreshDirect will provide free samples of Bai 5-Calorie Antioxidant Infusions for eligible customer orders for a limited time. FreshDirect, with its emphasis on fresh ingredients, quality food and convenient delivery options, is a natural fit for Bai Brands, which also focuses on providing healthy products that taste great. FreshDirect serves the New York City metropolitan area as well as Nassau, Westchester and Fairfield Counties and parts of New Jersey and Philadelphia. The online grocer is known for its value, product range and efficient delivery service. FreshDirect customers can order mix-and-match cases of Bai 5-Calorie Antioxidant Infusions, choosing from an array of unique flavors, including Brasilia Blueberry, Congo Pear, Costa Rica Clementine, Ipanema Pomegranate, Limu Lemon, Malawi Mango, Molokai Coconut, Panama Peach and Sumatra Dragonfruit all naturally sweetened, vegan, gluten-free, Kosher and infused with the free radical-fighting power of coffee fruit. Bai Brands is rapidly building momentum, with consumer demand sparking hyper-growth and major retailer distribution agreements increasingly solidifying the company's status as a national brand. Bai Brands plans to continue this growth by announcing new agreements with national retailers as well as securing additional funding from high-profile investors. A game-changer in the beverage world, Bai Brands offers a line of nutritious beverages that are packed with flavor, not sugar.

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