October 25, 2016 4:28 AM ET

Internet Software and Services

Company Overview of RadiumOne, Inc.

Company Overview

RadiumOne, Inc., an intelligent advertising software company, provides a global programmatic advertising platform for brands and advertisers. It offers RadiumOne that uses programmatic advertising to connect brands to their next customers by incorporating first-party data about behaviors, actions, and interests demonstrated by consumers across Web and mobile touch points. The company’s software automates media buying, as well as makes big data actionable for brand marketers. It also offers RadiumOne Activate platform that translates big data into real-time audience insights; RadiumOne Connect that integrates online and mobile advertising through its data, targeting, and activation across all...

55 2nd Street

18th Floor

San Francisco, CA 94105

United States

Founded in 2008





Key Executives for RadiumOne, Inc.

Chief Executive Officer and Director
Age: 60
Chief Operating Officer
Managing Director of Europe
Managing Director
Compensation as of Fiscal Year 2016.

RadiumOne, Inc. Key Developments

RadiumOne Launches Smart Links to Customize the Customer Journey for Increased Brand Engagement

RadiumOne introduced Smart Links, a simple and seamless approach to customizing the customer journey for increased brand engagement. With Smart Links, marketers can create a bespoke path to a web page or app for customers, and then present content once they arrive. The intelligence gathered by these interactions can fuel a data-driven marketing plan to improve customer acquisition and retention. Leveraging deep-linking capabilities, Smart Links creates a more approach to user engagement in three areas using the same link: Mobile web content: direct users to a specific piece of content on a mobile webpage, like an embedded video; In-app content: direct users to a video directly within an app, without having to navigate from the home screen to watch the video; and App download: direct users to the app store to download an app and then take them to the content they want within the app the first time it opens. This allows brands to drive more organic app installs without having to rely on paid promotions. By using Smart Links, brands can create a cross-platform profile of a user to identify and match trends across mobile web and app engagement, creating a more holistic view of the consumer.

RadiumOne Announces Executive Appointments

RadiumOne added three new members to its executive team. Ann Piper and Brad Walsh have joined the sales organization as Vice President of West Sales and Vice President of East Sales, respectively. They will be charged with expanding company's presence and reach in their particular regions. Rekha Ravindra also joined as Vice President of Marketing to lead the marketing organization through the next wave of growth. Before joining RadiumOne, Ann Piper held sales management roles at YuMe and AOL. Brad Walsh was a director of sales for Yahoo and BrightRoll previous to RadiumOne where he helped lead video programmatic sales strategies and revenue growth. Also joining the RadiumOne ranks is Rekha Ravindra, a marketing and technology veteran with extensive mobile experience. Previously, Ravindra served as the senior director and head of mobile marketing at Criteo where she launched its newly created mobile advertising products.

RadiumOne, Inc. Presents at SunTrust Robinson 2016 Internet & Digital Media Conference, May-10-2016 01:30 PM

RadiumOne, Inc. Presents at SunTrust Robinson 2016 Internet & Digital Media Conference, May-10-2016 01:30 PM. Venue: Palace Hotel, 2 New Montgomery Street, San Francisco, CA 94105, United States. Speakers: Bill Lonergan, Chief Executive Officer and Director.

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