January 18, 2017 1:31 PM ET


Company Overview of Blue Cross Blue Shield of Wisconsin

Company Overview

Blue Cross Blue Shield of Wisconsin, doing business as Anthem Blue Cross and Blue Shield in Wisconsin, provides health insurance products and services in Wisconsin. It underwrites and administers indemnity policies. The company was formerly known as Blue Cross & Blue Shield United of Wisconsin and changed its name to Blue Cross Blue Shield of Wisconsin in November, 2003. The company was founded in 1939 and is headquartered in Milwaukee, Wisconsin. Blue Cross Blue Shield of Wisconsin operates as a subsidiary of Anthem Holding Corp.

401 West Michigan Street

Milwaukee, WI 53203-2804

United States

Founded in 1939





Key Executives for Blue Cross Blue Shield of Wisconsin

Age: 47
President of Medicaid Health Plan
North Region Medicaid President
President of West Region and Specialty Business
Vice President of Provider Engagement and Contracting
Compensation as of Fiscal Year 2016.

Blue Cross Blue Shield of Wisconsin Key Developments

Anthem Blue Cross and Blue Shield in Wisconsin Names Paul Nobile as New President

Paul Nobile is the new president of Anthem Blue Cross and Blue Shield in Wisconsin (Anthem). Nobile succeeds Larry Schreiber who was recently named the president of Anthem Inc.’s Empire BlueCross BlueShield health plan in New York. As president, Nobile will oversee all aspects of Anthem’s commercial business in Wisconsin, including sales, marketing and underwriting, cost of care, provider relations and network development, and clinical management functions. He will also lead long-term strategic planning, serve as a primary contact for state regulators and public officials, and oversee Anthem’s corporate social responsibility efforts in Wisconsin. For the past six years, Nobile served as the regional vice president of Sales and Account Management for Anthem Blue Cross and Blue Shield in Wisconsin. In this position he was responsible for Individual and Group sales throughout the state, and for developing strategies to help Wisconsin businesses improve the health of their employees. This included playing a lead role in the marketing of Anthem’s Blue Priority high-value network and the implementation of federal health care reform across Anthem’s commercial book of business. Since late December 2015, Nobile served as the interim president of Anthem Blue Cross and Blue Shield in Wisconsin. Nobile is a 20 year veteran of the insurance industry. His past experience includes time with Rush Prudential Health Plans, Aetna and UnitedHealthcare. Prior to joining Anthem in 2010, Nobile served as the director of sales and account management for the Midwest region at UniCare.

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Recent Private Companies Transactions

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