March 04, 2015 3:46 PM ET


Company Overview of Blue Cross Blue Shield of Wisconsin

Company Overview

Blue Cross Blue Shield of Wisconsin, doing business as Anthem Blue Cross and Blue Shield in Wisconsin, provides health insurance products and services in Wisconsin. It underwrites and administers indemnity policies. The company was formerly known as Blue Cross & Blue Shield United of Wisconsin and changed its name to Blue Cross Blue Shield of Wisconsin in November 2003. The company was founded in 1939 and is headquartered in Milwaukee, Wisconsin. Blue Cross Blue Shield of Wisconsin operates as a subsidiary of Anthem Holding Corp.

401 West Michigan Street

Milwaukee, WI 53203-2804

United States

Founded in 1939





Key Executives for Blue Cross Blue Shield of Wisconsin

Age: 51
President of Medicaid Health Plan
North Region Medicaid President
Vice President of Provider Engagement and Contracting
Compensation as of Fiscal Year 2014.

Blue Cross Blue Shield of Wisconsin Key Developments

Anthem Blue Cross and Blue Shield in Wisconsin Names Leon Lamoreaux as President of Medicaid Health Plan

Anthem Blue Cross and Blue Shield in Wisconsin announced that it has named Leon Lamoreaux the new president of its Medicaid health plan, effective January 12, 2015. In this role, Lamoreaux will be responsible for leading the Medicaid business, focusing on long-term growth opportunities for Anthem Medicaid in the state of Wisconsin. Lamoreaux joins Anthem from New West Health Services provider sponsored health plan in Montana where he served as President and Chief Executive Officer.

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