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March 29, 2015 8:53 PM ET

Media

Company Overview of Starcom MediaVest Group, Inc.

Company Overview

Starcom MediaVest Group, Inc. provides media and marketing services marketers and advertisers in the United States and internationally. The company helps brands to engage the right customer at the right time in the right place with the right message; acts as media and marketing guide for various marketers; provides services in the areas of national broadcast, local broadcast, sports, multi-screen advertising, digital display advertising, digital video, social, mobile, print, out of home advertising, radio, multicultural, paid search, search engine optimization, and analytics; offers story building services; and provides performance marketing services. It also offers services in the areas of ...

35 West Wacker Drive

Chicago, IL 60601

United States

Founded in 1999

Phone:

212-468-3789

Fax:

312-220-6530

Key Executives for Starcom MediaVest Group, Inc.

Chief Executive Officer
Age: 48
President of Global Operations
Chief Executive Officer of SMG MENA and Executive Vice President of Business Development - PGM MENA
Chief Executive Officer of Northeast Asia
Chief Executive Officer of South East Asia
Compensation as of Fiscal Year 2014.

Starcom MediaVest Group, Inc. Key Developments

InMobi and Starcom MediaVest Group Announce European Partnership

InMobi and Starcom MediaVest Group announced a strategic partnership to drive mobile advertising across Europe. The partnership will combine the strategic strengths of both organizations to ensure best-in-class scalable mobile advertising solutions for all SMG clients and builds on the successful partnership the two companies have in North America. In addition to giving SMG's clients' access to InMobi's premium mobile audiences, innovative ad formats, consumer insights and analytics, and the InMobi Exchange platform, the partnership will see the creation of a private mobile native advertising marketplace. As part of the partnership InMobi and SMG have formed a joint product committee to align InMobi's product roadmap with the requirements of SMG clients.

Starcom MediaVest Presents at Cantor Fitzgerald 2015 Internet and Technology Conference, Feb-24-2015

Starcom MediaVest Presents at Cantor Fitzgerald 2015 Internet and Technology Conference, Feb-24-2015 . Venue: Le Parker Meridien, New York, New York, United States.

Starcom MediaVest Group, FourthWall Media and Acxiom Partner for ID-Level Purchaser Attribution Analytics

Starcom MediaVest Group and FourthWall Media announced a partnership granting agency access to anonymous, non-aggregated granular viewership data from millions of set-top boxes from FourthWall Media. Acxiom Safe Haven will work with both companies to insure that all data remains privacy compliant. This partnership looks to advance television's ability to become more precise by harnessing the power of set-top box data to do more than improve the current ratings system. It builds on SMG's pioneering work in the advanced television space to incorporate second-by-second set-top box viewership data to power media allocation and optimization, as well as sophisticated cross-media attribution analytics. With this agreement, SMG will integrate the FourthWall Media dataset with TARDIIS, its planning and buying platform, and its multi-touch attribution analytics platform, to help clients benefit from maximized budget efficiency and more precise consumer experiences.

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