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October 05, 2015 2:01 PM ET

Diversified Consumer Services

Company Overview of RAC Limited

Company Overview

RAC Limited provides motoring services to private and business motorists in the United Kingdom. It offers services in the areas of roadside assistance, breakdown coverage, insurance, route planning, car care, used car buying, vehicle inspection and checking, business, legal, or up-to-the-minute traffic and travel information aspects. The company was founded in 1897 and is based in Bristol, United Kingdom. RAC Limited was formerly a subsidiary of Aviva plc.

Great Park Road

Bradley Stoke

Bristol,  BS32 4QN

United Kingdom

Founded in 1897


44 84 4891 1288


44 14 5420 2900

Key Executives for RAC Limited

Chief Executive Officer and Director
Age: 54
Chief Financial Officer and Director
Head of Finance and Head of Investor Relations
Head of External Affairs
Managing Director of Car Passport
Compensation as of Fiscal Year 2015.

RAC Limited Key Developments

RAC Business Secures New Five Year Contract with SHB Hire Ltd

RAC announced the deal to provide breakdown and European Breakdown Cover for SHB Hire Ltd. will see the company potentially coming to the assistance of more than 13,500 vehicles ranging from standard B2B hire cars, to golf buggies, all-terrain vehicles, cranes and other specialist vehicles. The RAC beat off stiff competition to secure the contract and was chosen based on its policy of investing in the latest innovations, the quality of its technical team and its drive to remain the number one breakdown organization in the UK. The partnership will be managed by a team of experienced account managers and a dedicated contact team for customers providing a high level of service.

David Wallace Joins RAC Limited as Business Services Director

RAC Limited appointed David Wallace to lead drive for growth in B2B David Wallace joins RAC as Business Services Director. David brings a wealth of industry experience to the role and will be responsible for leading the development of the core business-to-business customer base, and further improving the RAC’s B2B customer-focussed services. David joins the RAC from Epyx where he spent three years as Sales and Business Development Director and prior to that he spent 12 years at the AA where he built and led the Business Services sales team.

RAC Appoints Nick Walker as Managing Director

RAC has made a strong commitment to its telematics business with the appointment of managing director Nick Walker, who will be joining the organization to spearhead growth in the technology in 2015. Nick joins the RAC Telematics team, based at RAC’s Bradley Stoke site, from Masternaut where he was managing director of their German-based business. Nick’s new role as telematics managing director bolsters RAC’s talented team, as he takes the lead on driving future growth for the business through innovative product development, sales, and the delivery of customer-focussed solutions.

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