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August 29, 2015 12:58 PM ET

Leisure Products

Company Overview of Disney Consumer Products, Inc.

Company Overview

Disney Consumer Products, Inc. provides a category of products that range from toys and apparel to books and fine arts. It operates in three business units: Licensing, Publishing, and Disney Store. The company’s Licensing business unit is engaged in Walt Disney’s character licensing of brand priorities, such as Disney Media, Classics and Entertainment, Disney and Pixar Animation Studios, Disney Princess and Disney Fairies, and Lucasfilm and Marvel. Its Publishing business unit publishes children's books, magazines, and digital products, as well as includes an English language learning business that offers English learning centers and supplemental learning book programs. The company’s Disney ...

500 South Buena Vista Street

Burbank, CA 91521-8171

United States

Founded in 1929





Key Executives for Disney Consumer Products, Inc.

Co-Chair and President
Chief Financial Officer and Executive Vice President
Age: 49
Chief Executive Officer of The Walt Disney Co.
Age: 64
President of Walt Disney Studios
Chief Technology Officer and Senior Vice President
Compensation as of Fiscal Year 2015.

Disney Consumer Products, Inc. Key Developments

Disney Consumer Products Introduces Playmation

Disney Consumer Products introduced the world to Playmation, the next step in the evolution of play, where digital gets physical and imagination becomes real. At launch, the Playmation Marvel’s Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). Getting started is easy, strap the high-tech Repulsor Gear onto arm (it fits adults, too!) and listen closely to JARVIS as he takes through the tutorial on how to control new Gear, inspired by Iron Man technology. Other Playmation Marvel’s Avengers connected toys that work with the Starter Pack will also be available separately for purchase at launch, with more on the way.

Disney Consumer Products Announces Executive Changes

Leslie Ferraro has been named president, Disney Consumer Products, effective immediately, A 16-year Disney veteran, Ms. Ferraro most recently served as Walt Disney Parks and Resorts’ executive vice president, global marketing, sales and travel operations, where she was responsible for leading the marketing and sales teams in developing numerous highly successful consumer campaigns worldwide. As president of Disney Consumer Products, Ms. Ferraro will oversee a global operation that delivers innovative and engaging products, from toys and apparel to books and fine art, through its Licensing, Publishing and Disney Store businesses. Ms. Ferraro assumes the role formerly held by Bob Chapek, who became chairman, Walt Disney Parks and Resorts in February. She will report directly to both Mr. Iger and Mr. Staggs. Leslie joined Disney in 1999 as director of marketing for Theme Parks and Resorts and went on to hold a variety of marketing leadership positions including senior vice president of global marketing strategy and new business initiatives, and vice president of marketing for Disney Regional Entertainment. She has also served on the Hong Kong Disneyland Board of Directors.

Disney Consumer Products Set to Celebrate the New Global Toy Lines

Disney Consumer Products is set to celebrate the new global toy lines based on the characters of Disney Pixar's Inside Out and The Good Dinosaur, that is to debut theatrically in the U.S. on June 19 and Nov. 25, 2015, respectively. Both movies will have robust toy lines from licensee TOMY, whose approach, strength in international markets and ability to reflect Pixar's unique storytelling in its product lines made them the ideal choice for Pixar Animation Studios' year yet. TOMY's toy line for Inside Out is inspired by the humor, visual style and whimsical elements within the film. The poseable character figures have light up features and all of the toys allow for self-expression and re-creation of key movie moments. As for The Good Dinosaur, the broad toy range could appeal to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film's dinosaurs, such as how they move and run are reflected in the toy line, and several working models have been built and shared with filmmakers to get the movements just right. Additionally, Radio Frequency Identification (RFID) allows the characters to interact as they do in the film, bringing their unique personalities and stories to life.

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