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November 30, 2015 1:44 AM ET

Leisure Products

Company Overview of Disney Consumer Products, Inc.

Company Overview

Disney Consumer Products, Inc. provides a category of products that range from toys and apparel to books and fine arts. It operates in three business units: Licensing, Publishing, and Disney Store. The company’s Licensing business unit is engaged in Walt Disney’s character licensing of brand priorities, such as Disney Media, Classics and Entertainment, Disney and Pixar Animation Studios, Disney Princess and Disney Fairies, and Lucasfilm and Marvel. Its Publishing business unit publishes children's books, magazines, and digital products, as well as includes an English language learning business that offers English learning centers and supplemental learning book programs. The company’s Disney ...

500 South Buena Vista Street

Burbank, CA 91521-8171

United States

Founded in 1929





Key Executives for Disney Consumer Products, Inc.

Co-Chair and President
Chief Financial Officer and Executive Vice President
Age: 49
Chief Executive Officer of The Walt Disney Co.
Age: 64
President of Walt Disney Studios
Chief Technology Officer and Senior Vice President
Compensation as of Fiscal Year 2015.

Disney Consumer Products, Inc. Key Developments

Disney Consumer Products Unveils a New Product Collection

Disney Consumer Products unveiled a new product collection inspired by Disney Pixar's animated adventure The Good Dinosaur, which thunders into theaters on November 25, 2015, featuring Arlo, an Apatosaurus who finds himself on a life-changing adventure alongside an unlikely human friend named Spot. DCP's cross-category product lineup ranges from figures and apparel to home decor and novelty items from Disney Store and licensees TOMY, Just Play, and many more. Whether playing with Arlo and Spot figures, dressing up in your favorite dinosaur apparel, or reading about everyone's favorite prehistoric friends, families can continue their prehistoric journey outside of the movie theater with these products. The Good Dinosaurstory extends through Disney Publishing Worldwide's Disney Press titles, a storytelling app that features original sound and video clips from the film, and Little Golden Books by Random House with formats ranging from leveled readers to board books to storybooks. The program gives readers a hilarious and heartfelt introduction to the new Disney Pixar adventure. The Good Dinosaurproducts are available now at mass and specialty retailers nationwide, Disney Store locations and also offers a Personalized Shop that allows fans to customize a variety of items, from tech accessories and school supplies to apparel and party invitations, with their favorite characters from the movie.

True Drinks Holdings Receives an Executed Agreement from Disney Consume Products

On September 1, 2015, True Drinks Holdings, Inc. received an executed agreement from Disney Consume Products, Inc. Pursuant to the terms and conditions of the Disney Agreement, effective April 1, 2015, the company received a license from Disney to feature certain Disney characters on bottles of AquaBall Naturally Flavored Water in exchange for a 5% royalty rate on the sale of AquaBall Naturally Flavored Water adorned with Disney characters, paid quarterly, through March 31, 2017, with a total guarantee of $450,870. In addition, the company is required to make an annual 'common marketing fund' contribution equal to 1% of its sales, and must spend a total of $820,000 on advertising and promotional opportunities over the term of the Disney Agreement.

Disney Consumer Products Introduces Playmation

Disney Consumer Products introduced the world to Playmation, the next step in the evolution of play, where digital gets physical and imagination becomes real. At launch, the Playmation Marvel’s Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). Getting started is easy, strap the high-tech Repulsor Gear onto arm (it fits adults, too!) and listen closely to JARVIS as he takes through the tutorial on how to control new Gear, inspired by Iron Man technology. Other Playmation Marvel’s Avengers connected toys that work with the Starter Pack will also be available separately for purchase at launch, with more on the way.

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